Description: Jonah Berger talked about how invisible influences can shape our behavior and how we can use them for a more effective experience.
Invisible Influence
The Hidden Forces That Shape Behaviour
1. INFLUENCE IS EVERYWHERE
2. PICK A GOAL. WRITE IT DOWN
3. DON’T BE A MINDLESS FOLLOWER
4. GET OUTSIDE YOUR COMFORT ZONE
5. KEEP CALM AND SAY NO TO FOMO
6. BE PRESENT
7. THINK LIKE A CHAMELEON
8. ASK FOR ADVICE
9. DON'T JUST TALK, LISTEN
10. HARNESS THE GOLDILOCKS EFFECT
11. MAKE MERE EXPOSURE WORK FOR YOU