3 Steps to Start Teaching Online On Your Own! - Free Educational videos for Students in K-12

3 Steps to Start Teaching Online On Your Own! - By Nancy Taylor

Transcript


00:0-1	Yes , smelly cat , smelly cat . What are
00:06	they feeding you ? Hello everyone . It is nancy
00:08	taylor here from Hey nancy taylor dot com . And
00:11	on this channel you will see videos about teaching online
00:14	, growing your brand and becoming the best version of
00:16	you . And in today's video , we are going
00:19	to be going over the three steps to start teaching
00:22	independently like on your own with your own brands .
00:25	Okay , let's jump into the video . No further
00:29	explanation . Now , eight years ago , nine years
00:32	ago . Now when I was first married to my
00:35	husband , it was our first year of marriage and
00:37	he was doing his flight training and in his flight
00:40	training to get your private pilot license . You do
00:43	your training with your instructor , you go on flights
00:45	, you do a bunch of research and learning on
00:47	the books , so you do in class , then
00:49	you'll do this in the airplane , in a tiny
00:52	airplane . And during this private pilot licence training you
00:56	have to to get this license . You have to
00:59	go on a solo flight . And I remember Dave
01:01	coming to me , my soul flight is this date
01:04	. And I was like , what do you even
01:07	know how to fly an airplane ? It's exciting ,
01:10	exhilarating , nerve racking and it could be very deadly
01:14	. Do you know what you're doing to go independent
01:18	to go on your own ? And I remember just
01:21	the amount of effort that goes into something in your
01:24	training knowing that you have to do it on your
01:27	own , you're going to be much more focused ,
01:29	you're going to be paying really close attention while you're
01:32	in that airplane and learning how to fly it .
01:34	You are not going to be like zoning out and
01:37	thinking about what you're going to have for lunch because
01:39	you're going to have to fly that airplane by yourself
01:42	. It has huge risk but huge reward . And
01:45	you do have to do it on your own and
01:48	you do it , you pass it off and then
01:50	it just becomes like a habit you you fly and
01:54	then you're the flight instructor , it's just a beautiful
01:56	thing because then once you've done your flight and you
01:58	have that training , then you can get your next
02:00	license and you can be a flight instructor and you
02:02	can teach others how to fly an airplane . So
02:05	now you're the one responsible for them learning . I
02:08	love that analogy because of how it transitions into teaching
02:12	and when you teach for a company or you teach
02:14	for a brand , maybe you teaching the mainstream classroom
02:16	and then you decide you're feeling pulled to teach independently
02:20	to go on your own . And as you have
02:23	the skill set , you develop the skill set here
02:25	in your training and as you are teaching for a
02:27	company , you're ready to go solo , you're ready
02:31	to go on your solo flight and it can be
02:33	scary . There could be many unknowns . However you've
02:36	done the work , you've done the training , you
02:38	have the experience , you're ready to go . Now
02:40	when you are going independent , it does not mean
02:43	that it's easy . It's going to be a lot
02:45	of work . There will be mistakes , there will
02:47	be things that you don't have to deal with when
02:49	you work for a company . However , think about
02:52	the possibilities . There is no ceiling . You could
02:54	be earning $100 , an hour and more . If
02:58	you choose to start building a brand of your own
03:01	and going independent . So let's jump into the three
03:05	steps to build a brand of your own and to
03:08	start teaching independently , meaning on your own , not
03:11	connected to another company . You ready ? You ready
03:13	? Let's go In the three steps , we're going
03:17	to be covering these three common questions I hear often
03:20	with teachers going independent . Number one , what do
03:22	I teach ? How do I know what to teach
03:24	? Number two , how do I set the entire
03:26	thing up ? What does the whole system look like
03:28	from start to finish ? How do I set it
03:30	up ? And number three ? This big one .
03:33	How do I market ? How do I find my
03:36	students ? Okay , I can set everything up .
03:38	I can do my curriculum , I can do all
03:40	that . But how in the world , where in
03:41	the world where in the world do I find my
03:43	students were going to be covering those three questions in
03:46	the next three steps , question number one , what
03:49	do I teach ? So first of all , you
03:51	gotta dive into yourself . You have to think of
03:53	what you are an expert in . What do you
03:55	enjoy doing ? What are you passionate about ? What
03:57	do you read about ? What do you love to
03:59	learn about ? What do you do ? Well ?
04:01	And that could be your zone , a genius something
04:04	you're an expert in . Not only do I want
04:06	to find a topic and category that I'm an expert
04:09	in a specific niche , but I also need to
04:11	validate that there is a market for it . So
04:14	I need to do some market research . This could
04:16	be having three people that you call up on the
04:18	phone or on a zoom call or you schedule this
04:21	call to see what is their specific needs . Or
04:24	if they have a child that you're looking to teach
04:27	, that age group , you could ask them specifics
04:29	on what they struggle with or what would really benefit
04:32	them . Another form of market research could be you
04:34	look at other teachers , what are they teaching and
04:36	if they're teaching a topic that you enjoy and it's
04:39	in that same niche , maybe you could be a
04:41	little bit more specific and you could have a little
04:44	bit less competition because you are extra specific . So
04:47	you niche down to blow up . So you need
04:50	to do some research on if there is a market
04:53	and sometimes you're not sure you're like , I don't
04:56	know if this has ever been taught before . I
04:57	don't know if there's a market for it . And
04:59	so perhaps you will be talking with parents , you'll
05:03	be seeing if they're interested in it . And if
05:05	they're not , maybe you could adjust and pivot a
05:07	little bit . Now . You also need to make
05:08	some other decisions . Will you be doing live classes
05:11	or will you have a recorded course that you sell
05:13	and that they purchased ? Will you be doing small
05:16	classes , one on one classes ? These decisions can
05:18	be very simple to make . You just have to
05:20	think of your schedule , what fits best for you
05:22	and your family and then you can create that system
05:26	and create the platform and and go from there .
05:29	Now all of these questions are in a guide that
05:31	I have below and I'll link it here in the
05:33	eye card as well . So you can have those
05:35	all spelled out . You don't have to just listen
05:37	to me ramble on and write them down there .
05:39	Also organized inside these three steps that I'm going over
05:42	with you today in this video . But you just
05:45	get a lot more explanation in the video style .
05:47	So I hope this is helpful and the fuzzies and
05:49	the bugs . So number one , what will you
05:52	teach ? Find what you love and you're passionate about
05:54	and then also validate that topic by market research and
05:58	researching what others are interested in . Then you can
06:01	go through and make those decisions on live classes ,
06:03	what age group you can make those decisions . And
06:06	even if you start with one age group , you
06:09	might find that you like to work with a different
06:10	age group . So whatever you start with doesn't mean
06:13	that you have to stick with it , but you
06:15	do have to start somewhere . Number two , how
06:18	do I set this all up now ? You can
06:21	have an official landing page . So this could be
06:23	your website and on your website you can have a
06:26	big , big selling point as testimonial . So once
06:29	you get those , put those on your website ,
06:30	but what you could have on there is what you
06:32	teach and then how do they book a class with
06:35	you ? How do they get on your schedule ?
06:37	And a lot of times when you first get started
06:39	you're going to be direct messaging people , you're going
06:42	to be talking to them one on one and letting
06:44	them know about your services . And then as you
06:46	grow , as more traffic is coming to your website
06:49	, as more traffic is coming to you and your
06:52	services , you will have people signing up that haven't
06:55	already talked to you . So that will happen over
06:57	time . It may take two months , three months
06:59	, four months to find your first client , your
07:01	first student . And then it goes exponentially like word
07:04	of mouth and then maybe you get to students the
07:07	next month and maybe you get three the following month
07:09	so it can grow quickly . But you do have
07:12	to be patient as you're getting started , as you're
07:15	starting this , you may want to be teaching for
07:17	another online company while you are starting your own brand
07:20	and business because then you have a mostly consistent paycheck
07:24	while you are building some independent teaching on the side
07:27	and then while this builds and your clientele builds and
07:30	grows and you stay focused on that specific niche ,
07:34	then perhaps you won't be teaching for an online company
07:37	alongside it . Or maybe you always keep that one
07:39	on the back burner . It could just always be
07:41	a safety net if you will but definitely be aware
07:44	that it can take time to build your clientele to
07:47	build your student base . So after you have your
07:49	landing page with the information , perhaps they will schedule
07:52	on Callen lee . That could be a really good
07:54	platform to schedule one on one . Or if you
07:56	have your own schedule with zoom , you can have
07:59	that on your website as well . It does not
08:01	have to be perfect . Again , you might be
08:03	starting with a couple of students so you could just
08:05	automatically email them . Like you could skip the website
08:08	, have no website . You have five students are
08:10	gonna start with you email all of their parents and
08:12	tell them we're starting with our zoom session on monday
08:14	Wednesday friday . These are the times and there you
08:17	go . You get started from there we're in a
08:19	mouth . You share on facebook , you share on
08:21	instagram . You let people know I'm doing tutoring and
08:24	if you're interested it closes at this time or this
08:27	is when we teach , this is what I'm teaching
08:28	. Maybe it's a language , the sky's the limit
08:30	. Another thing that you'll have to consider in this
08:32	portion when you are getting everything set up again ,
08:34	you can start with no website , no brand ,
08:36	no platform . It could be word of mouth ,
08:38	it could be you talking with people in direct messages
08:40	. But as you are getting it set up ,
08:41	you do need to know how are you going to
08:43	have parents pay you or if you are teaching adults
08:46	, how are they going to pay you ? You
08:48	can set it up with Paypal , you can set
08:50	it up with stripe . Perhaps you'll have them purchase
08:53	with saM cart . So if I have SAM cart
08:55	then they make their purchase through there and its automated
08:58	. Now there's a little bit of a transaction fee
09:00	and whatnot if you do use those platforms , if
09:03	you use those but it does hold a receipt and
09:05	it's easy for tax purposes . I use Paypal and
09:08	stripe . Some have asked like what if I do
09:10	Venmo , I would research and make sure that you
09:13	would have all the materials you need , giving receipts
09:16	for making sure that it's not like family and friends
09:18	, but it's business you have to have under business
09:21	. Okay , so there's something to be aware of
09:23	is how will they pay for the services ? Hey
09:26	, it's me interrupting myself . I just wanted to
09:28	let you know that we have our live training going
09:30	on right now . It is the three steps to
09:32	build a profitable Youtube channel and the mistakes to avoid
09:36	. I've taken my knowledge and experience and what I've
09:38	learned in the past four years of building a profitable
09:41	Youtube channel . I've been able to take my company
09:43	from 20,000 year up to 200,000 plus and I've been
09:48	so grateful for the tools that I have gained by
09:51	building a Youtube channel and so I have taken that
09:54	knowledge and packed it into this free training . It
09:57	is free , it is live , check the description
09:59	box for the times for the dates and how you
10:02	can register amount of breath so excited . If you
10:06	cannot get into the live training , then sign up
10:08	for one anyways and you will get a recording of
10:11	it if you can't make any of the lifetimes .
10:13	Okay , that's it . I just want to let
10:14	you know that it's only available for a limited time
10:16	. So check that description box . Okay , but
10:19	now you are getting to number three step number three
10:23	, How do I market ? Where do I find
10:25	my students ? I am going to give you a
10:27	handful like you went trick or treating and you get
10:31	home and you take your bag and you dump it
10:33	out . That's what I'm gonna give you right now
10:36	, doesn't it all over ? It's fine , it's
10:38	fine . So I'm going to share with you some
10:39	marketing strategies where you can find your students and I
10:43	hope that you take these and implement them . Don't
10:46	just write them down and say we'll get to that
10:47	later , go and test them out . That is
10:50	the biggest part is starting , is doing the work
10:52	, is just doing it . Even though you don't
10:54	know all the answers . It's okay . That's how
10:56	you learn . As you start , you gain the
10:58	experience . So I want to go over these .
11:00	First of all , you need to have an enticing
11:03	topic or what you teach . You need to know
11:05	we already validated that and step number one that your
11:08	course topic or you're teaching topic was validated that there's
11:12	a market for it . But make sure that you're
11:14	targeting a pain point . So maybe it is homework
11:17	time at home is really hard . How can you
11:19	ease that as a tutor ? How can you ease
11:21	that ? What are you an expert in with math
11:23	? Maybe parents are so frustrated like math is taught
11:26	different than when I was in school and I can't
11:28	even help my child . Oh , here I come
11:30	in . I am a math tutor . I tutor
11:33	online and this is my program . These are results
11:35	from my students . I don't just come out of
11:37	the gate with how much it costs . Okay .
11:39	That comes in after I explain their pain point and
11:42	the transformation that I offer , I'm going to ease
11:45	their load . I'm going to make their life easier
11:48	by sharing my expertise and being the instructor for them
11:51	. Now . Where can I find students ? You
11:53	can post your classes are opening on your social media
11:56	. So let people know you can even have like
11:58	a link on your instagram to when classes are when
12:02	they can sign up for them , you can send
12:03	an email . So , if you've been growing an
12:05	email list and start growing it out , If you
12:08	are going independent , if you are starting to build
12:10	a brand of your own , start an email list
12:14	, Okay , I have a video here that goes
12:16	over email list and why that is so important .
12:19	Yes . Go watch that video and I'll put it
12:21	in the eye card here as well . So make
12:23	sure that you have an email list because that is
12:25	the backbone to your business . You can let them
12:27	know if there's a discount , you can email and
12:29	let them know when classes open up . Maybe you're
12:31	opening up one on one . Maybe you have group
12:32	sessions , whatever it may be . E mail list
12:35	. Start it now . Yesterday . Go let your
12:39	audience know in your weekly content . So I always
12:42	recommend using platform for weekly content . This is how
12:44	you build your brand , you offer free content .
12:47	So it could be on Youtube , it could be
12:48	a podcast , it could be a blog , but
12:50	that is how you're going to generate organic traffic because
12:53	you're teaching them , you're letting them have snippets and
12:56	teaching them essentially what you teach in your paid for
12:59	programs . However you're giving them some foundational work for
13:03	free because then they know , hey , this teacher
13:07	is an expert in this and I had these results
13:09	. I'm definitely going to sign up for their coaching
13:12	sessions . I'm definitely going to sign up for their
13:13	independent teaching that they won't call it that , but
13:16	you can schedule a free consultation or free discovery call
13:20	. So a lot of times , if you are
13:22	starting with a discovery call , maybe you find your
13:24	clients or your future students on linkedin , maybe you're
13:28	helping business owners with a specific skill . Maybe you're
13:32	helping them with their content creation . Maybe you're helping
13:34	them with social media . So this could lead into
13:36	helping and teaching and coaching adults . So if you're
13:40	helping them , then maybe you're going to have a
13:42	free consultation or discovery call on zoom that not only
13:46	are they saying if you're a good fit for them
13:48	, but you are deciding are they a good fit
13:50	for what I teach and don't be afraid to tell
13:52	people No , don't be afraid to say , hey
13:54	, I don't think we're a good fit to work
13:56	together . I wish you the best because remember you
13:59	don't want to help everyone . You want to help
14:01	this specific person . You want to help a very
14:03	specific problem and a specific niche because then you are
14:07	the go to for that . So don't try and
14:10	solve everyone's problems . Just hope there's one problem .
14:13	The final one that you could do is paid advertising
14:16	. So if you know how to do instagram or
14:18	facebook or Youtube ads , this could be another form
14:21	or you could market for your platform . You could
14:24	also be in direct messages on facebook . If you're
14:26	sharing weekly content , you're giving value . Always ,
14:30	always give before you ask . So you always give
14:32	free content like I'm doing in this video giving you
14:35	free content and then you can let them know about
14:38	your paid for services or what your offer is always
14:41	always give first . Now if you are thinking ,
14:43	I am very interested in building my own brand ,
14:46	on teaching , on my own on marketing , my
14:48	own services and what I have to offer then most
14:53	definitely check the description box . I have links below
14:55	of my program for building a brand . It is
14:58	called Beyond Teaching online and it is only open for
15:01	a limited time . So check the dates . Check
15:03	the link below because you do want to get in
15:05	there when the doors are open . I love ,
15:08	love love helping online teachers to build a brand and
15:12	to see just like to go after their dreams and
15:15	to see the results . Many of them were able
15:17	to pay off the course the entire program within the
15:21	three months . Like they paid for the whole thing
15:23	and they continue to grow income wise . So not
15:26	only did they get the skills and build their brand
15:28	, but immediately they were making money on their brand
15:30	. That's just such a cool thing . That is
15:33	so rewarding for me as an instructor to help other
15:35	teachers to replicate that same system . And so I
15:38	am just so proud of my own teacher . Students
15:41	that have stepped off that ledge that I've gone on
15:43	that solo flight . My they're going , I'm going
15:47	anyways . I don't know what I'm doing . They
15:49	jumped off their flying and it's been so rewarding .
15:53	And I hope that I can help you out as
15:54	well . All right guys , make sure you subscribe
15:56	to this channel if you have not . If you
15:58	want to see more videos about building a brand teaching
16:00	online and being just totally awesome being the best version
16:04	of you . I hope to see you guys later
16:06	. Bye . I don't have a classroom , but
16:10	that's okay because I can film in here . It's
16:13	winter . It's winter . It's winter . Winter .
16:15	Winter to de do do do

Summarizer

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OVERVIEW:

3 Steps to Start Teaching Online On Your Own! is a free educational video by Nancy Taylor.

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