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Isequalto cognition based approach to learning that relies on formation of neural networks
Saakar S Yadav believesthere are two types ofknowledgethe firstwhere one focuses on knowing the name of somethingand the second, on knowingsomething. But most of usfocus on the first. That is whyyou see children losing interest inGurukuls in ancient India, cbut was lost over the pastfew centuries. We intend tomake this system accessi-ble and affordable to over 10million children in the nextbcIcfew years," he saidgandni The project is inaumileducation. And that is what Yadawants to change with IsEqualTo.development stage,and is being designedand tested with chil-In a country like India, the methodof teaching, quality of teachers, ever dren being part of theincreasing cost of education and thedeclining enrolment in higher gradesneed urgent attention. The presentapps and digital systems are made forthe evolved brain (not children) andhave negligible engagement and reten-core team. SaumilGandhi, a digital productexpert with a mastersfrom Purdue UniversityIndiana, and Vishrut Srivastava, anAI and technology enthusiast, with amasters from Vanderbilt UniversityTennessee, are helping in the projecttion with childrenTaking the leadOver the past two years, Yadav hasbeen teaching children subjects rang-ing from Chemistry to Geography toHistoryto Maths inschools in Mumbaihis village and even at home.Yadav says he was surprised thatmostchildren weren't even aware ofba-sic concepts. "Most 10th grade studentscouldn't explain a simple concept likepi ()," he said. "They knew the valueof it to be 22/7 or 3.142, but did not knovwthat it is the ratio of circumference todiameter. And then when childrenlearnt it, they wanted to know more.This is what IsEqualTo will do in everychapter and subjectYadav said they make learning interesting by using the Unified LearningSystem. "It is a cognition-based approach to learning that relies on theformation of neural networks in ourminds. It is the antithesis of the roteSaakar S Yadav with children froTipping point for India is 2025 - per capita of $4k
Google has stepped up its local language focus as new internet users in India access it for
vernacular language content. In an interview
with Surabhi Agarwal and Raghu Krishnan
Google India MD Rajan Anandan says that
companies like Flipkart have shown they can
beat global firms, adding that there should be
more local capital to fund Indian companies.
Edited Excerpts:
Revenue in India is still low for internet
companies despite large user base.
Monetisation is tied to GDP per capita. If it is
below $2,000 per capita income, there is no
money, you are basically trying to survive.
Between $2,000-4,000, you have disposable
income that you are going to spend on a better
home, children's education, healthcare, buying
a scooter,etc. After $4,000 it is entirely
disposable income. Australia has only 22
million people, their ad market is $15 billion,
50% bigger than India.
Wehave1.3 billion people, why? If people don't
have money, they are not going to buy
anything; if they are not going to buy,
(companies) are not going to advertise. Our
total ad market is $10 billion this year, of which
digital last year was $1.8 billion. Penetration of
digital is also small, because in a country of 1.3
billion only 400 million are online.
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