Test Report
Events
Create your stickies 
BYJU'S looking to raise 250 million
Spreading Wings BYJU'S LOOKS TO EXPAND TO
ENGLISH-SPEAKING MARKETS
SUCH AS THE UK, US & AUSTRALIA
Co is working on launching an app for
students in classes 1 to 3 (K-3) by the
end of this year
Byju's-The
Learning App
presently has
20m registered
students and
1.26m annual
paid subscribers
Co recently crossed
100 cr in monthly revenue
It has bought Bengaluru-based
Math learning platform math
Adventures, a move that will help
Byju's develop its K-3 offering
Business buzz words that are not working
Management by Objective
THEORY: Management and
employees work
together on pre-
determined goals to
improve efficiency of
execution
IN PRACTICE: Employees and
managers find themselves
at loggerheads while
setting these goals, often
spending more time
deciding on these
signposts than working on
achieving them
STATUS CHECK: In a
business world in
constant flux, setting
hard goals, rather
than flexible
strategies, is a
dangerous strategy
Rockefeller University study neural circuits in the brain study
Tech Buzz Study Finds
the Root of
Our Speech
New York A team of re-
searchers from the
Rockefeller University in
New York have discov-
ered neural circuits in
the brains of rhesus ma-
caque monkeys that
could represent a com-
mon origin for social
communication, includ-
ing human speech. The
findings showed that
these circuits are in-
volved in face recogni-
tion, expression and
emotion and they may
very well have given
rise to our singular ca-
pacity for speech. -IANS
Test sticky jul 19th
Doctor What do you do when you feel stressed?
Patient I go to the temple..
Doctor Good.. and you do
meditation there?
Click here to Practice
Face tracking and emotion detection code
FLORENT CRIVELL0 @ALTIMOR
It's now possible to
implement face
tracking and emotion
detection in 10 lines
of code-I'd expect
apps (esp streaming
apps) to start using
that to detect mo-
ments of delight/
frustration. The era
of data-driven con-
tent creation is just
getting started
Mentors key to reducing delinquent behavior
little apprecia- tion and a sense
of belonging from
mentors may be
helpful in reducing
adolescents' destruc-
tive behaviour and
delinquent activities,
says a new study
emphasising the im-
portance of mentoring the youth. The
study revealed that of the natural men-
tors the respondents identified, teachers
or coaches at their school had a signifi-
cant impact on reducing dangerousbe-
haviour. "If you are made to feel useful
and important to others, especially in this
case by a non-kin and education-based
mentor, then you are more likely to have
a reduction in delinquency and danger-
ous behaviour," said lead author Marga-
ret Kelley from the Department of Amer-
ican Studies at the University of Kansas
in the US. The findings may be encourag
ing for educators, parents and those who
work with youths
Test sticky 1
Protecting our assets - digital, physical and intellectual - is critical to the success of the mission!
TradeMark, Copyrights & Patents
People
Systems: Proprietary ideas,
products and Processes
Content: Learning resources
customer, partner
Brand
How can we protect ourselves against IP theft?
1. Be vigilant and investigate suspicious activities
2. Protect our systems and limit access to resources
3. Develop contingency plans
4. Seek law enforcement help
5. Get legal protection
6. Live ethically and treat each other well
Click here to Practice
Fake likes and followers on social media
02 Up for grabs
340 for 1,000 followers
ã¦17010 for 50,000 followers
7,484 for 50,000 retweets
Faceboolk
Gaurav.Laghate
@timesgroup.com
.
Mumbai: With 183,000 insta-
gram followers and a string of
endorsement deals with marqu-
ee brands such as L'Oréal and
Dior, travel and luxury blogger 12,000 for 10,00 Indian ikes
Shereen Sikka Bharwani is dee- Instagram
med a bonafide social media in- 680 for 1,000 followers
fluencer: In nearly every fatho-
mable vertical, but particularly 2,381 for real followers.
in travel, lifestyle and luxury 34000 for 200,000 likes
brands are vying to work with 1361 for 10,000 video views. "
influencers with a sizeable follo-
wing online.
But influencers like Bharwani 4800 for 1,000 followers
and brands that want to work 20,000 for 1,000 real followers
with people like her, are facing
an unseemly challenge-pre-
tenders withfake and boughtfol- miionans, Seoclerk, Instant-fans.
lowers, likes and retweets. Withocioblend, Boostify, Socialking
increasing sophistication, fake Indialikes and more.
influencers who spend money to
build a followingonline, are wre- catch up and buy likes in the pro-
aking havoc
siness, p worth indulging in to garner a following." Bharwa-
Companies offering services
in this emergingbu-
ting brands to
cess. Ifeel very lucky that I star-
ted at a time when it was easier
95
influencer marketing at all.
businesses an
A lot of neweel they need to It's a Booming Cottage Industry w13
new bloggers f
Feet on the street is the new marketing for edtech
model) is just a naturalextension. some employees convert 30%,
's
J.Vignesh@timesgroup.com
some 50% of their counseling
Bengaluru: In the last six months, sessions." Byju's began its feet-on-
a new sales model has been bre street project in Bengaluru before
wing at Byju's-a direct, feet-on- taking it to Hubballi, Dharwad and
street approach with executives
Mysuru in Karnataka.
going home to home in small cities While it is too early to comment if
to sell the education-technology one model is better than the other
rival ed-tech companies such as
Tiger Global-backed Vedantu and
Blume Ventures-backed flipClass
call prospective customers based
on leads generated through digital
platforms to sell their products.
company's product.
This is, in a way, inconsistent
with what you would expect from
an internet company, which tend to
leverage customer data and digital
platforms to achieve sales targets.
Instead of doing mentoring
(pitching to customers) over a call,
(our sales representatives) will do
it in person, which results in more
With new-age companies ex-
panding deeper into small cities
and towns, they need to
sales techniques to those specific
markets. Ed-tech sales models are
rapidly evolving to meet that
productivity" said CEO Byju
Raveendran. "This (feet-on-street
iell Sales te
demand, with several ed-tech
companies competing for the
untapped non-metro markets.
take (customers) to the sales page.
If they do not buy, we call them. We
have a 10-people team," said Vineet
SAIF Partners-backed Toppr has Dwivedi, CEO of flipClass. "Once
a sales model similar to that of
Byju's, covering21 cities. The
company sources sales leads digi friends. Digital market
tally and calls potential customers to create critical mass, then the
to "set up a home dem
them to buy a package, said CEO CapitalG and Sequoia Ca
Zishaan Hayath. Toppr has a sales funded Cuemath gets 70 % of its
team of about 500 employees.
we get traction, then we send them
coupons,ask them to invite their
o and urge product has to grow on its own."
pital-
customers through referrals. Its
While Byju's
team of about 1,000 employees
most of them in telesales, it is
looking to aggressively scale up its
feet-on-street model and plans to
set up 30 offices across India by the
end of the year
"Once we get leads through Face-
book, Google or ad networks, we sn hich
has a strong sales
model, wherein partner teachers
BYJURAVEENDRAN
CEO, Byju's
over a call,(our sales rep
Unacademy raises 30 million
J.Vignesh@timesgroup.com Bengaluru: Education technology
company Unacademy is raising a se-
ries-C round of $25-30 million led by
Sequoia Capital India along with
other investors, according to sour-
ces. The round may value the compa-
ny around $100 million.
Unacademy is an online learning
platform that helpseducatorsto crea-
te courses on various subjects. The
platform's educators range from
influencers like Dr Kiran Bedi to
teachers in smaller towns and citi-
es such as Dhiraj Singh Chouhan
in Jagdalpur and Yasmin Gill in
Panchkula. The company might
use the money to go deeper and ex-
pand into areas like K-12 and com-
petitive exams like JEE, according
to the above quoted sources.
They are putting their star tea-
chers and are launching online cour
ses, it is almost like a Coursera mo-
del," said a source on condition of
anonymity. "They have had traction
due to their YouTube channel and ha-
ve good traction on the civil services
side. They are goingtoother verticals
like JEE and K-12 too, but those need
good branding. They are looking to
expand and hire more tutors for crea-
tingnew courses and videos and also
for marketing." In response to ET's
queries, Unacademy said it "did not
want to comment"
The platform currently has more
than three lakh lessons and around
10,000 teachers
Unacademy Plus,
Unacademy's the company's re-
education cently-launched pa-
channels on id platform, where
in tutors take live
have around classes, is making
YouTube
2 million
revenues too.
subscribers Unacademy's edu-
cation channels on
t YouTube have around two million
subscribers.
Unacademy is backed by Sequoia,
SAIF Partners, Nexus Venture Part
ners and Blume Ventures. Last year
it added serial entrepreneur Bhavin
g
a
Turakhia to its board.
The education technology scenari
r-
f
n
in the country is dominated by well-
funded players like Byju's and Cue-
math and also some well entrenched
offline players. Sequoia Capital has
been bullish in the edtech space and
a-
s
ls
d has also backed Byju's and Cuemath
Click here to Practice
Product startups in India - challenges
In spite of the Indian govern- ment's fund-of-fund allocation of
10,000 crore, many product inno-
vation startups seek to incorpora-
te in the US. This is mainly becau-
se of thesetworeasons:
Enterprise market is in the US
Acquisitions are a lot easier if
the firm is incorporated in US.
A majority of the Indian
VCs in the US recommend
that Indian startups flip
to the US because of afeAS
ar of companies getting
embroiled in tax and IP-
related issues here. There
have been a few changes in do-
mestic laws recently. However,
this has to
gather pace.
The Depart-
ment of
ndustrial
RAG
RAGI
Product development companies in India
NAGANAND DORASWAMY & SANJAY ANANDRAM
ver the past three years, there
has been a lot of activity in the
product innovation startups I
space, both in terms of the num-
ber of startups and the fundssup-
porting them. The term product
innovation' implies startups (Zo-
ho, Tejas Networks, InMobi,
Freshdesk) where intellectual
property is a key differentiator
and is baked into the offering
from the very beginning. Tradi-
tionally, startups in India have in-
novated essentially on technolo-
gy-enabled business models
(Naukri, Flipkart, Ola, MakeMy-
Trip) supported by amazing exe
cution.
Product innovation-based com
panies differentiate themselves
in the market based on their IPs
which provide a defensible entry
barrier and make the offeringag-
nostic to geography and culture.
These companies can be scaled
globally far more easily than
those that are dependent on busi-
ness model innovation.
Product innovation compani
are high-productivity and high-
value creators and critical for
any economy in the 21st century
With the availability of low-cost
technology infrastructure, espe
cially cloud computing and open-
source-based tools, and with the
globalization of markets, it is im
perative that Indian IP-based
product innovation companies
besupported so they can compete
successfully on the world stage
These startups face significant
challenges in maturity, market,
funding, and exits
India, traditionally hasn't been
a strong product nation. Given
the nascent stage of product in
novation and the traditional lack
of a product culture, important
areas like product management
and product marketing need sig
nificant enhancement. Doing en-
terprise deals also requires
strong business development
partnerships, sales and market-
ing capabilities.
It is very hard for an ecosystem
to thrive if the local market is
weak. In the US, for example,
product innovation-based com
panies can find customers and
partners locally because every-
e is looking for a competitive
edge to succeed in the market. In
India, enterprise customers and
government are reluctant buyers
from startups. This needs to
change with the right set of incen-
tives so that Indian product inno-
vation companies can compete
effectively and solve global-scale
problems efficiently. Being suc-
cessful in India will enable these
companies to go after the vast
markets of other emerging econ-
omies.
GETTING AROUND
Product
innovation-
based firms
can be scaled globally
far more easily than
those that are de-
pendent on business
model innovation
For investors to continue to in-
vest in thissector, exitsareimpor
tant. However, according to Ven
ture Intelligence, the number of
exits between 2008 and 2017 in this
space was just 74, with a total val-
ue of $681 million for a total in-
vestment of close to $4 billion.
This number needs to change for
the benefit of the ecosystem. The
question, therefore, that needs to
be addressed is: what measures
need to be taken to foster the de-
velopment of Indian product in
novation startups?
Naganand Doraswamy is MD
of Ideaspring Capital. Sanjay
Anandram is a governing board
Guided dieting for diabetes
Guided Dieting can Reverse Diabetes
illions of pa-
tients around
the world may be
taken off their dia
betic drugs if they
follow guided weight
management, ac
cording to a new
study. Research time and again has
showed that radical low-calorie diet un-
der medical supervision can reverse type
2 diabetes. The present study, The Diabe-
tes Remission Clinical Trial (DIRECT), says
doctors may be able to normalise blood
sugar levels in their patients without pre-
scribing any medicine. Roy Taylor, pro-
fessor of medicine and metabolism at
Newcastle University said the DiRECT
study "shows conclusively that type 2 di-
abetes is caused by chronic calorie ex
cess." DIRECT, funded by the charity Dia-
betes UK, tracked 298 patients whose
diabetes had been diagnosed during the
previous six years. Half were assigned to
take diabetes drugs and receive conven-
tional weight-loss advice. The other half
were told to stop taking all drugs for dia-
betes and to eat a low-calorie diet bal-
anced in nutrients - within 853 calories a
day - for up to five months. They were
then guided by their doctors to gradually
reintroduce a normal diet over two to
eight weeks. After a year, 46% were
cured of their diabetes and were off
drugs. Also, study participants who lost
the most weight benefitted the most too.
Flexible work schedule
Factors for choosing an
employer
60% Work-life
balance
15% Culture and
atmosphere
10% Employer
brand
10% salary
5% Location
g (close to home)
Source: TimesJobs
Multiplication Monday class summary
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