I hold that a corporation does ill if it seeks profit in restricting production . . . or seeking to achieve monopoly by illegal . . . treatment of its competitors. . . . If, on the other hand, a corporation seeks profit solely by . .. treating the public . . . and its rivals fairly:then such a corporation is behaving well. It is an instrumentality of civilization operating to promote abundance by cheapening the cost of living so as to improve conditions everywhere throughout the whole community.

—Theodore Roosevelt: An Autobiography,1913