Lionel Sosa and Sam Walton

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Lionel Sosa grew up in San Antonio, Texas.  He was expected to follow his family tradition and learn a trade and become a Democrat.  However, he chose to follow the ideal of the American Dream and also to become a Republican.
In doing so, he ran a small ad- agency.  It was then that US Senator John Tower employed Sosa’s company to run his election ad campaign.  This gained Tower his re-election by focusing on the Hispanic vote.  Sosa was then approached by clients such as Dr Pepper to help gain the Latino market sales.  Sosa and Associates became the largest and most profitable US Hispanic ad agency in the country.
Since then, he was able to work on many presidential campaigns including that of Ronald Reagan.  
He now spends his retirement time painting and writing.
Sam Walton (1918-1992) founded Walmart and Sam’s Club.  He opened the first Wal-Mart Discount City in 1962 after having several franchise Ben Franklin stores. His main effort was to market American made products. Although after his death, this practice was not continued. He placed his stores close to distribution centers, thereby having stores in multiple areas, not just in major cities.
He was listed as the richest man in the US from 1982 to 1988. Walmart and Sam’s Club stores operate in the US and in 15 other countries including, Canada, Japan, Mexico, and the UK.

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Word Lists:

Hispanic : relating to Spain or to Spanish-speaking countries, especially those of Latin America.

Store : a retail establishment selling items to the public

Franchise : an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities, e.g., providing a broadcasting service or acting as an agent for a company's products

Retirement : the action or fact of leaving one's job and ceasing to work

Agency : a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties

Profitable : (of a business or activity) yielding profit or financial gain

Thereby : by that means; as a result of that

Client : a person or organization using the services of a lawyer or other professional person or company

Distribution : the action of sharing something out among a number of recipients

Multiple : having or involving several parts, elements, or members


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