Lionel Sosa grew up in San Antonio, Texas. He was expected
to follow his family tradition
and learn a trade
and become a Democrat. However, he chose to follow the ideal
of the American Dream and also to become a Republican.
In doing so, he ran a small ad- agency
. It was then that US Senator John Tower employed Sosa’s company to run his election
. This gained Tower his re-election
by focusing on the Hispanic vote
. Sosa was then approached by clients such as Dr Pepper to help gain
the Latino market sales. Sosa and Associates became the largest and most profitable
in the country.
Since then, he was able
to work on many presidential campaigns including that of Ronald Reagan.
He now spends his retirement
time painting and writing.