My Online Income Streams from 2020 (Online Teacher Brand on YouTube) - By Nancy Taylor
Transcript
00:0-1 | Hello everyone . It is nancy taylor here and in | |
00:02 | this video we are doing a 2020 income review . | |
00:05 | We're going over my 2020 income and I do this | |
00:08 | video at the end of every year for two reasons | |
00:11 | . Number one . It is so fun to document | |
00:13 | my own business journey and to look back , I'll | |
00:15 | leave a playlist of the videos below if you want | |
00:18 | to check out previous years . But also I think | |
00:21 | that it's so helpful for you to see where do | |
00:24 | I spend my time in my online business and what | |
00:26 | generates the biggest results ? I know that income is | |
00:29 | not always the best result . That's not always my | |
00:31 | end all goal . However , it's really nice to | |
00:34 | know how I could spend my time most effectively . | |
00:37 | Now I'll be jumping on the computer and showing you | |
00:39 | income streams as well as business expenses and this year | |
00:42 | is a little bit different than previous years . Previous | |
00:45 | years I've only had 10 90 nines and relied solely | |
00:48 | on other businesses for contracted work and I've also relied | |
00:52 | on google adsense with my Youtube channel . So again | |
00:55 | , you can check out those videos below . But | |
00:56 | this year is the first year that I had an | |
00:58 | offer of my own directly from business , like me | |
01:01 | creating an offer and selling it directly to customer . | |
01:04 | And so I think it will be really interesting for | |
01:06 | you to see how does that work ? How much | |
01:09 | income does that generate ? So I'm so excited to | |
01:11 | share with you . Again , my goal is to | |
01:13 | inspire , I never want you to compare . I | |
01:15 | never wanted it to be discouraging or something that doesn't | |
01:19 | uplift and motivate you . If you leave this video | |
01:22 | and don't feel motivated and uplifted , then I did | |
01:24 | not do my job because my goal in this video | |
01:27 | is to motivate to give you tools that you can | |
01:31 | utilize in your own brand and say , oh , | |
01:33 | I saw how this was done and this could be | |
01:36 | the exact path I want to take . So I | |
01:37 | hope that I can inspire you and give you the | |
01:39 | tools where you can see similar results or maybe you're | |
01:43 | above and you're already seeing bigger results than I am | |
01:46 | . I don't know , we don't compare , it's | |
01:48 | just here , we're here to help each other out | |
01:50 | . And again , it's a great tool to document | |
01:52 | the business journey . So let's jump into the income | |
01:55 | streams . We are ready to jump on the computer | |
01:58 | now , I'm going to be going over numbers , | |
02:00 | they're not actual fine . Two numbers . I'm giving | |
02:02 | you more estimates that there apparently close to the actual | |
02:04 | numbers . Stay tuned to the end . I'm going | |
02:06 | to be giving you five tips that I have learned | |
02:08 | from 2020 from income streams . If you're listening to | |
02:11 | this journey and saying , I would love to replicate | |
02:13 | that same journey , that's the path that I want | |
02:15 | to take as my online teacher brand grows , then | |
02:19 | make sure you stay tuned to the end and I'll | |
02:20 | be sharing those . So first of all I'm going | |
02:22 | to be going over the income for each month and | |
02:25 | keep in mind that this is before and he expenses | |
02:28 | this is before . Sometimes there's a transaction fee before | |
02:31 | taxes , It's just that number . Okay , so | |
02:34 | in January , it was close to 90,000 and I | |
02:37 | share that in our previous video . If you check | |
02:39 | it out here where I go over the teacher business | |
02:41 | journey , make sure you check out that video because | |
02:44 | it spells out the exact journey that I've taken to | |
02:47 | create these income streams . That was my biggest month | |
02:50 | , just so you know , that was my biggest | |
02:51 | month . Crazy , crazy , crazy , blown away | |
02:54 | . And just so you know that I had a | |
02:55 | launch of a course , if you're like how did | |
02:57 | that happen ? And I'll be going over how the | |
02:59 | income is broken up because that's total income for that | |
03:02 | month . And then february , it was close to | |
03:04 | 30,000 March , it was close to 30,000 about the | |
03:07 | same , I think they're the same . And then | |
03:08 | in april close to 20,000 around 20,000 now here's where | |
03:12 | okay there's this whole feast and famine , so you | |
03:15 | have a launch , so you launch a product , | |
03:17 | you have a payment plan and then maybe the payment | |
03:19 | plan ends in a month . So do you have | |
03:22 | income coming in ? And this is something that I've | |
03:24 | recognized and in my own business have created other streams | |
03:28 | of income . So there's a constant , there's a | |
03:30 | stream , there's a constant stream each month , some | |
03:34 | are larger because there's launches or a lot more promotion | |
03:38 | and then also we do spend more money those months | |
03:40 | to and I'll go over that . So in May | |
03:42 | it was closer to 4000 that month . So just | |
03:45 | you know 90,000 and 4000 this month . But I'm | |
03:47 | not worried and hesitant because I know the majority of | |
03:50 | the income for that year was made there at the | |
03:52 | beginning that in June around 9000 in July it's around | |
03:56 | 7000 in August 2000 and then in September around 4000 | |
04:01 | . Now we had another launch in the fall . | |
04:03 | So these numbers now again are going to be higher | |
04:06 | . So in October were around 26,000 in November 22,000 | |
04:11 | and in December close to 10,000 . So that's a | |
04:14 | total gross income . Is that the right word ? | |
04:17 | All the accounts are like please don't listen to this | |
04:19 | lady . Total gross income is close 250-60 . Okay | |
04:24 | that's before expenses . Now this is something to that | |
04:26 | . I have learned that as I have been able | |
04:28 | to create income streams and also automate my systems . | |
04:32 | I'm willing to invest not only in coaches and programs | |
04:35 | but also in system software that can automate it so | |
04:39 | that it's a lot more hands off where I would | |
04:41 | be spending more time if I had to go in | |
04:43 | and run Paypal and manually do a lot of things | |
04:46 | or have a team member do that . I'd be | |
04:48 | paying them to do that are total expenses were around | |
04:51 | 70,000 , which is insane . So keep in mind | |
04:54 | I have a team that's team income that I have | |
04:57 | an affiliate program that's affiliate pay . That's just the | |
05:00 | cost to run the business I've invested in my own | |
05:03 | . So to purchase a high end maybe mastermind could | |
05:06 | be around $20,000 . There's a lot of expenses That | |
05:10 | you don't have to pay from the get go . | |
05:12 | You don't have to pay those . If you're like | |
05:13 | Holy Cow , there's no way I can maintain that | |
05:15 | you can start with very small expenses , a very | |
05:19 | small budget . It's totally doable . So total income | |
05:21 | minus expenses is close to 200,000 . Okay , that's | |
05:24 | awesome . Now I wanted to share with you , | |
05:26 | where did these income streams come from ? Where did | |
05:29 | they come from ? And also look at this belly | |
05:30 | bump guys , That's 37 weeks . I don't know | |
05:33 | if you're , there's only two more weeks in this | |
05:35 | baby bump . So I'm going to go over what | |
05:38 | sources of income we have . So we have a | |
05:40 | shop in e commerce . So throughout the whole year | |
05:43 | it's around $10,000 income . Keep in mind when you | |
05:45 | have products you have to purchase those products or maybe | |
05:48 | you do drop shipping so you have to purchase them | |
05:50 | before you send them . I mean if I have | |
05:52 | a digital product I just invest in the software and | |
05:55 | the platform but I don't have to purchase like an | |
05:57 | actual T shirts . We sell these T shirts , | |
05:59 | we sell these maps , we have to pay for | |
06:01 | the product and then you make a profit . The | |
06:03 | profit margin is smaller than our digital products . So | |
06:06 | just keep that in mind when you're building your own | |
06:07 | teacher business , then for income for courses is close | |
06:11 | to 1 60 courses , coaching and also membership . | |
06:14 | So all that's where I have focused in on and | |
06:17 | I'll get to my tips when I share with you | |
06:19 | how we made that happen . Another big source of | |
06:21 | income for business is affiliate marketing . So if that's | |
06:25 | if you promote a program or a platform and then | |
06:29 | you make a commission off of those that make a | |
06:30 | purchase with it . So for one affiliate it was | |
06:33 | around 40,000 and another affiliate was around 30,000 . I | |
06:36 | would say pick one or two programs . Maybe it's | |
06:39 | a course you've taken . Maybe it's an online E | |
06:41 | . S . L . Company or teaching company . | |
06:43 | Maybe it's out school , maybe it's V . I | |
06:44 | . P . Kid , maybe it's go go kid | |
06:46 | , whatever it may be . Maybe you promote that | |
06:48 | company . Wells english . One of my sense of | |
06:50 | the top recruiter for Wells English . If that's your | |
06:52 | one thing dive all in because you can see huge | |
06:55 | results with affiliate marketing . That's another big income stream | |
06:58 | for us . Google adsense that those are the ads | |
07:01 | that are on these Youtube videos . That was around | |
07:02 | 11,000 for the year . And a lot of people | |
07:05 | say I'm gonna do youtube to monetize my Youtube channel | |
07:08 | , but you can monetize your Youtube channel off of | |
07:11 | Youtube . This free content is free value that you're | |
07:14 | giving and yes , the absence are awesome . But | |
07:18 | think about the big picture . What can you do | |
07:21 | with a business , a brand Off of YouTube , | |
07:23 | not just YouTube absence . So expenses , I want | |
07:25 | to go over those , just what you have , | |
07:26 | a percentage of them . So for like running ads | |
07:29 | , we didn't run a ton of ads in 2020 | |
07:31 | for Facebook was about $3,000 . So I know that | |
07:34 | if I create a system and I create um , | |
07:37 | an automated program , maybe I have a product that | |
07:39 | really does well . It really helps a lot of | |
07:41 | people if I want to scale that , I could | |
07:43 | invest a lot more money into Facebook ads . And | |
07:45 | so that was not a big part of our budget | |
07:47 | for shops about $1,000 to run that for other items | |
07:51 | . Let's say that I purchased a mastermind that was | |
07:54 | about $20,000 . That was a big chunk . Also | |
07:56 | , you could say the platforms I used to be | |
07:58 | for my website , for my email list . That's | |
08:01 | about $2000 a year . So those add up as | |
08:03 | well . And then for my team payments and affiliate | |
08:06 | pay , that was around 37,000 that I'm paying team | |
08:09 | members and affiliates throughout the entire year . So that's | |
08:12 | where our expenses get up to . About 70,000 . | |
08:14 | I know I'm throwing out numbers , but I really | |
08:16 | hope that they are helpful so that you can know | |
08:19 | , okay , when I get maybe to this point | |
08:20 | , this is what the budget is or this is | |
08:22 | where I want to scale . Let's say that you | |
08:23 | want to invest and have a budget for facebook ads | |
08:26 | . Then maybe I would not have an affiliate program | |
08:28 | or perhaps I would cut somewhere else . Maybe that | |
08:30 | year I didn't need to invest in a mastermind or | |
08:33 | the training and I was able to invest that money | |
08:36 | into ads . It totally is up to you and | |
08:38 | where you're at in your business journey . But I | |
08:40 | hope this is helpful . Now I told you when | |
08:42 | we get to the end I would share with you | |
08:44 | my five takeaways . I'm talking to you . The | |
08:47 | person on the other end that wants to build a | |
08:50 | brand that wants to build on Youtube wants to create | |
08:52 | these videos , not sure how to create these income | |
08:54 | streams . I'm talking to you . These are the | |
08:57 | five things . The five tips I want to share | |
08:59 | with you first and foremost create systems that you can | |
09:02 | automate . That has been huge for me . For | |
09:04 | example , I used a job that's my email service | |
09:06 | , that's my website , that's all the things running | |
09:09 | , it's all automated . It all runs on autopilot | |
09:12 | . So I'm willing to invest so that I'm not | |
09:14 | manually taking every day to go in and run maybe | |
09:17 | Paypal payments and then also checking on something that could | |
09:21 | be automated . So invest in those systems . Maybe | |
09:23 | you have callously for your coaching clients to sign up | |
09:27 | and then it's connected to zoom and also to Paypal | |
09:29 | . So it's an automated system . So I'm not | |
09:31 | spending time or paying a team member to manually go | |
09:35 | in and do it . The second thing is multiple | |
09:37 | streams of income . You don't know what could happen | |
09:40 | . An affiliate program could be gone and this has | |
09:42 | happened to me and affiliate program gone , erase , | |
09:45 | done what if that was your only source of income | |
09:47 | and you hadn't built other sources of income And that | |
09:49 | brings me to the number three and that is to | |
09:51 | go all in to focus in on one thing . | |
09:54 | So I really focused in and I told you I'd | |
09:56 | give you this tip on courses . I focused on | |
09:59 | creating a digital course , creating a community a membership | |
10:02 | , I swear by going all in on one thing | |
10:04 | . The same thing happened here on Youtube . I | |
10:06 | focused in on , I could have done instagram , | |
10:07 | tiktok , all of these different things . But what | |
10:09 | if I just focus on youtube become really good at | |
10:12 | it , understand the algorithm , understand how the content | |
10:14 | works . The people that are showing up on the | |
10:16 | other end . What type of videos do you want | |
10:18 | to see ? I'm asking you , I'm making sure | |
10:21 | that I've become an expert on that one platform . | |
10:23 | Same thing with your offer . You pick one thing | |
10:25 | and go all in how many people will try multiple | |
10:28 | things and that's okay because you're figuring out what your | |
10:31 | one thing is . You don't have to know from | |
10:32 | the get go , you gotta test . So I | |
10:34 | like this scenario of you create . So if you're | |
10:37 | creating content as you're creating offers , you are building | |
10:40 | momentum for yourself and also for your future students , | |
10:43 | your current students , and then after you build momentum | |
10:45 | , you gain clarity and with that clarity , you're | |
10:48 | able to dial into that more specific niche , dial | |
10:52 | in on that one thing that you offer and you | |
10:54 | are able to see results . So action momentum , | |
10:58 | clarity , results . That's all going to happen when | |
11:01 | you just start with Action , take action number four | |
11:04 | , take care of those that are right in front | |
11:07 | of you . And this has been the biggest takeaway | |
11:09 | from the air . I have built relationships and I've | |
11:12 | watched students journeys throughout the entire year because I launched | |
11:15 | my first offer in january of 2020 . And so | |
11:18 | to watch their entire journey , to watch them launch | |
11:21 | their own Youtube channel for them to launch their own | |
11:23 | coaching program , for them to start building a recruiting | |
11:26 | funnel for them to do the things that I've been | |
11:29 | able to be a part of their journey . It's | |
11:31 | just been so rewarding and that's huge . Were so | |
11:34 | often thinking , okay , how do I scale , | |
11:35 | How do I grow ? How do I go to | |
11:36 | the next thing ? And we could be neglecting the | |
11:39 | people who are right in front of us . If | |
11:40 | I do a good job , taking care of the | |
11:42 | person right here in front of me , my current | |
11:44 | student , my current members , Even if there's one | |
11:47 | , even if there's two , they're going to tell | |
11:49 | another person they're going to get results , they're going | |
11:51 | to be the ones that get the snowball rolling because | |
11:55 | I'm taking care of the people right in front of | |
11:58 | me . Do not neglect those that are closest to | |
12:00 | you that includes your family , that includes those that | |
12:03 | you come in contact with your friends , your neighbors | |
12:05 | do not neglect them as you're trying to go find | |
12:08 | the next person because you're just going to go find | |
12:11 | the next person and then treat them not well . | |
12:13 | You want to treat the people in front of you | |
12:15 | the best . Okay number five . The final tip | |
12:18 | I have is to focus in on your zone of | |
12:21 | genius . Yes , at the beginning of your business | |
12:23 | and brand , you're doing many things . Maybe you | |
12:25 | are creating the content running the emails , also hosting | |
12:27 | on social media , you're doing all these things , | |
12:30 | but remember I said focusing on one or two things | |
12:32 | , so it's doable and then you will become aware | |
12:35 | of what your zone of geniuses for my business and | |
12:37 | brand minus to create the content to be a coach | |
12:40 | with my students . So I'm always in the know | |
12:42 | and also I invest in courses in the training to | |
12:45 | make sure that I'm at the top of my game | |
12:46 | , I'm able to really give them the best tools | |
12:49 | to help them be the best brand , the best | |
12:51 | business , the best teacher business that they possibly can | |
12:54 | . So by investing in myself , I'm able to | |
12:55 | invest in that . I'm also able to invest in | |
12:57 | my team members and build an awesome team . But | |
13:01 | it all starts with your zone , a genius , | |
13:03 | being aware of what that is and maybe from the | |
13:05 | get go , you're not able to delegate or hire | |
13:07 | a team member , that's okay , you might be | |
13:10 | wearing all of the hats , but pay attention to | |
13:12 | what lights you up and what you love , because | |
13:15 | when you get to a point where you can hire | |
13:17 | a virtual assistant where you can hire help for your | |
13:19 | teacher brand , where you can hire someone to help | |
13:22 | you in your business , then you are able to | |
13:24 | delegate those tasks that maybe you don't enjoy . I | |
13:27 | don't love writing emails , I don't , I don't | |
13:30 | love it . That is something I would delegate or | |
13:33 | I would hire someone to do that for me now | |
13:35 | , I currently still do right my emails , that's | |
13:37 | why you don't see them very often . So that's | |
13:40 | something that I would hire a team member to do | |
13:42 | . I love creating videos , I love love love | |
13:44 | creating content and connecting with my community and that's where | |
13:47 | I love to be , that's my like zona genius | |
13:50 | , that's my people , so I am aware of | |
13:52 | that and that's where I spend my time . Alright | |
13:54 | guys , that is the end of this video now | |
13:56 | . Make sure that you do check below . I | |
13:58 | do have a full training if you're saying yes , | |
14:01 | I want to build a teacher business . I have | |
14:03 | an entire 60 minute training for you . It's not | |
14:06 | here on Youtube because it's for a specific person is | |
14:08 | for that teacher that wants to build a brand specifically | |
14:11 | on Youtube . So if you're like , uh , | |
14:13 | maybe it's me . If you're kind of questioning it | |
14:15 | or on the fence , it's free , Go check | |
14:16 | it out . You can watch the training and see | |
14:18 | if it's a good fit for you and that's just | |
14:20 | linked below . I'll also put in the comments for | |
14:22 | you , 60 minute training if you're interested in building | |
14:24 | a teacher brand on the tube on Youtube . That | |
14:31 | is the end anymore . Do you want some preg | |
14:33 | nancy dancing pregnancy ? It was like , my name's | |
14:36 | in lava and I'm like , my name's in pregnancy | |
14:39 | , So alright , pregnancy dancing all rob , rob | |
14:49 | . Bye guys ! |
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My Online Income Streams from 2020 (Online Teacher Brand on YouTube) is a free educational video by Nancy Taylor.
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