Micro and Alternative Credentials - Webinar 2 - Free Educational videos for Students in K-12 | Lumos Learning

Micro and Alternative Credentials - Webinar 2 - Free Educational videos for Students in k-12


Micro and Alternative Credentials - Webinar 2 - By HolonIQ



Transcript
00:02 welcome everybody for joining us . This is our second
00:06 part of our our series throughout 2021 . Looking at
00:10 , uh , digital transformation in higher education . We're
00:13 really , really excited to have everybody be part of
00:16 this conversation today . I know this is a topic
00:18 that I get asked about all the time . It's
00:21 something that we know is really important to lots of
00:23 folks . And the fact that we have nearly 1000
00:25 registrants at this event says a whole lot about how
00:27 important it is . So to take us through this
00:31 massively important topic , we have a huge powerhouse of
00:35 expertise with us . We've got Lucy Blakemore , who
00:38 leads up the higher ed digital transformation work here at
00:40 Holland I Q . Hey , Lucy and my boss
00:43 is our co CEOs , Maria Species and Patrick Brothers
00:46 . Hey , guys . Awesome . Oh , and
00:50 I'm Bethany Hogan . I'm responsible for the client experienced
00:53 team here at Hollenbeck , and I'm really excited to
00:55 hear from these guys . This session promises to be
00:58 a really great one . Can't wait to dive in
01:01 . Um , we always get asked right away .
01:03 Is this being recorded ? It's absolutely essential that I
01:05 see this afterward and we can assure you that it
01:08 is being recorded and you will get a recording soon
01:10 afterward in your inbox . We're also going to be
01:13 opening up chat throughout the sessions , so do feel
01:16 free to jump in with questions . We'll do our
01:18 very best to answer them throughout two . Okay ,
01:22 let's start the pole , Pat . You want to
01:24 take us through ? What valley ? Oh , sorry
01:31 , Pat . You're on mute . Alright , That
01:35 will , Um thanks so much , Beth . I
01:38 mean , chats going crazy . That's what I was
01:40 remarking at quietly , if you could if you could
01:43 lip read . Um , look , we've we've got
01:45 a jam packed session . One of the things we'll
01:48 be doing throughout the next 45 minutes is you will
01:51 be joining our global research . We've already had ,
01:54 uh , professionals from over 60 countries around the world
01:58 informing our research on the digital transformation . And all
02:01 of you today will be joining that as well .
02:03 So to warm us up , I'm going to get
02:06 us going with a poll that you're going to see
02:07 on your screen here . The question is whether or
02:10 not to what extent Rather your institution sees alternative and
02:15 micro credentials as an important strategy for the future .
02:20 Hopefully , you can see that poll showing up now
02:23 . And your polls tab , please , Everyone jump
02:26 in . To what extent does your institution see alternative
02:33 and micro credentialing as an important strategy for the future
02:37 ? All of these results will will join our research
02:41 that we've been conducting already . Um , I suspect
02:45 I mean , we're dying to share what we've learned
02:47 already , and it's exciting that everyone gets to see
02:50 this real time through the session as well . So
02:54 , as with all good 21st century learning , you're
02:57 gonna be doing some work during this session as well
02:59 . So back to you , Beth . Amazing .
03:04 Okay . Really excited to see those results come in
03:07 . Just a quick context . Setting for anyone who
03:10 , uh , this might be their first time joining
03:12 this webinar series . Uh , this is a huge
03:15 priority for us at Holland I Q Throughout 2021 .
03:18 We're gonna start by really making sure we lay a
03:20 really great foundation by focusing on deep dives . Six
03:24 sessions . That's part one . Looking at each of
03:26 these really important components of this topic . Then we're
03:29 going to shift over later in the year , looking
03:31 at some case studies of platforms and technologies that are
03:34 really helping shape digital transformation . And then we're going
03:37 to hear from leaders and universities as they think about
03:40 how they evaluate and implement and strategize around these topics
03:44 . So really excited to continue this throughout the year
03:50 and assuming that probably some folks have some familiarity with
03:53 us . But if you're new to haul and I
03:55 Q welcome , it's really great to see you here
03:57 we are the world's leading education market intelligence . We
04:00 work with leaders in government , technology , investment ,
04:04 academia , learner experience to help shape strategy and drive
04:08 what we consider some of the most important decisions in
04:11 the world . So we're really excited to work with
04:13 those partners and have you on this conversation today and
04:18 super quick agenda . So , um , and I'm
04:21 just trying to rush him here from these guys because
04:23 I know everyone's waiting on the edge of their seat
04:24 . Um , we're gonna start by getting a little
04:27 bit more context about the digital capability framework . So
04:30 Lucy's gonna take us through that . Then we're gonna
04:32 hear from Maria looking at context and drivers . Then
04:35 we're gonna hear from Patrick going through some really exciting
04:37 segmentation and sizing that . I know a lot of
04:40 folks have been anxiously waiting to see and then we're
04:42 gonna close out with some potential scenarios . Potential things
04:45 we see happening in the horizon . So very exciting
04:47 session . Um , I think that's it . I'll
04:51 hand over to Lucy . Awesome . Thank you very
04:55 much , Beth . So I'm just gonna take a
04:57 few minutes whether you were here a couple of weeks
05:00 ago or not just for a refresher on the digital
05:03 capability framework . Now , this is This is kind
05:07 of our I don't want to say , Bible .
05:09 This is what we keep coming back to . Um
05:11 , it's the structure that helps with thinking with all
05:15 of this higher education , digital transformation , focus .
05:18 That's happening , Um , this year in particular ,
05:21 um , so you'll see in a minute how we
05:23 can apply it to micro credentialing . But just for
05:26 those of you unfamiliar with it , you can look
05:28 across it , left to right , and you can
05:30 look across it top to bottom . So left to
05:32 right is the learner lifecycle . Essentially . And it's
05:34 one of the things that's really helping this framework connect
05:38 conversations across different contexts and different functions within organizations .
05:42 Um , so it starts with the demand and Discovery
05:45 side , where you've got things like product strategy and
05:47 marketing and recruitment and enrollment works from there through the
05:50 learning design Focus curriculum design deep into some of those
05:54 content decisions and teaching strategies . Then on into the
05:57 green into learner experience where we kind of move on
06:00 to the campus , physical or not , into the
06:02 administration and the learning experience , student life and assessment
06:06 . And then finally , the Orange Block , which
06:08 looks at work and life long learning where you've not
06:11 just got the traditional career , um , and work
06:13 integrated learning parts of the higher education environment but also
06:16 looking into industry and business engagement . And , of
06:19 course , alumni . Um , and the other way
06:21 that we navigate this is top to bottom , so
06:23 it kind of it breaks out into more and more
06:26 detailed blocks , so the top is the least detail
06:30 . These are the 44 dimensions underneath those 16 domains
06:35 , Um , and they come into play when we
06:39 talk about an assessment of sharing a minute and then
06:41 underneath those over 70 capability blocks at the moment ,
06:45 so you can imagine you can unroll that you can
06:47 roll it back up depending on what level of detail
06:49 you want to be thinking about in terms of digital
06:52 capability , this will also continue to evolve as you'll
06:56 see . Um , frameworks are awesome , but doing
07:00 stuff with them is even better . So we've we've
07:03 seen with frameworks like this , and I do it
07:04 as well . You can print it out and you
07:06 put it next to your desk or behind you on
07:08 a zoom call and you start all kinds of conversations
07:11 , especially one as colorful as this , which is
07:13 great . And it's really frameworks are great for starting
07:17 to point at things and say that . What do
07:19 you mean by that ? Or what are you doing
07:20 in that area ? But even better is when you
07:23 can start doing stuff with it . So , um
07:27 , this speaks to some of the ways that we
07:29 are starting to create tools from the framework and in
07:32 particular , if you're at the session a couple of
07:35 weeks ago and you join the network , you'll have
07:37 access to and an individual self assessment that you can
07:41 do against those 16 core domains across the framework ,
07:46 and we're also looking at institutional self assessment . So
07:48 we're working with a few institutions at the moment and
07:52 thank you if anybody can see who's here today .
07:53 But we're having some really interesting conversations about how we
07:58 can do a cross functional , um , institutional assessment
08:01 , where you're looking at strengths and weaknesses and gaps
08:04 and the potential impact for your institution using this framework
08:07 as a guide and that kind of connecting language for
08:10 you . Um , so in terms of micro credentials
08:15 , then we we sat down with this framework and
08:18 we had to think , you know , if we
08:18 were an institution , where would we really be focusing
08:22 on in terms of the learner , lifecycle and those
08:24 areas if we were talking about micro credentialing and ,
08:28 of course , many arguments and you which they should
08:30 do with a flexible framework like this . But you
08:32 can you can kind of see with those little the
08:35 colored squares where the focus is feel like they are
08:38 at the moment , and you can see at the
08:40 beginning of the learner lifecycle in demand and discovery .
08:43 Those blocks that look at product strategy , market insights
08:46 , customer needs , competitors and alternates a whole heap
08:50 of focus in there as well as some elements of
08:52 the student recruitment vertical learning design as well , of
08:57 course , a lot in the horizontal end of learning
08:59 design and then down into the vertical , particularly of
09:02 subject matter expertise . Um , and if you've seen
09:05 some examples of how people are talking about micro credentialing
09:08 already , you'll see things like cyber security . We
09:11 needed to launch a six week course , and we
09:12 worked with such and such . And so we pulled
09:14 experts we had from within our institution . And then
09:16 we figured out we needed to bring someone from outside
09:19 . Um and so you can You can quickly start
09:22 to figure out how this framework applies to something like
09:24 that . Um , learner experience as well . Probably
09:27 just one thing to pull out from their assessment and
09:29 verification comes around again and again in so many different
09:33 ways for micro credentialing . Um , And then ,
09:36 as you'd expect , the the Orange Block work in
09:38 lifelong learning , which when we spoke to people last
09:42 year and before about this framework , it was one
09:45 of the parts of the learner lifecycle that people felt
09:47 had been slightly under focused , particularly in digital ,
09:52 and you can see with micro credentialing that it really
09:54 starts to come into focus so industry and business ,
09:58 engagement and alumni and continuing education really coming into the
10:01 spotlight in this particular area . I think the overall
10:05 point about this is that if you're thinking about your
10:07 institutional institutions , you work with , everybody is involved
10:11 in a topic like this . And the really tricky
10:13 thing , as with many things with digital capability ,
10:16 is how do you bring together all of those different
10:19 silos and departments and functions and faculties , all of
10:23 whom need to contribute to this and this not being
10:26 a traditional process that an institution may have gone through
10:30 before ? That's what makes it super tricky . And
10:33 it also reminds us of the research that was done
10:36 recently . Looking at the challenges in digital capability is
10:41 that the technology is that the process is is that
10:43 the people and of course , highest up is not
10:46 . Actually the technology is the processes of the people
10:48 . So , um , lots to think about their
10:51 in terms of micro credentialing . I've got a couple
10:54 of polls to throw to you . The first one
10:57 is about policy . So when we were thinking about
11:00 this policy is really kind of where the rubber hits
11:02 the road when , when you're thinking about . How
11:04 are you trying to understand how important something is to
11:07 an institution once it's in policy ? Okay , it's
11:10 got some kind of an interesting role . So our
11:12 first question , which was also in our recent research
11:15 , Do you have micro credentials policy in place in
11:18 your institution ? And there are some shades of gray
11:21 . Yes , definitely . Yes , probably . Probably
11:23 not . Or definitely not . So go for it
11:33 . I also had a peek at results from the
11:37 pre webinar research yesterday . So I'm going to tell
11:39 you how you compare Oh , okay , a little
11:47 bit different . Okay , so there's there's a there's
11:53 a slight bias emerging to the probably not indefinitely ,
11:56 not which is a little different to the research I
11:58 was looking at yesterday . It was about 50 50
12:01 actually between Yes , we've got something definitely , or
12:03 probably . And no , I don't think we have
12:06 . Whereas here , it's kind of yeah , biasing
12:08 towards the negative , which is interesting . And I
12:11 think we come back to that , um all right
12:14 . And then the second pole I've got for you
12:17 is actually what's happening in reality . You never mind
12:20 the chat . Never mind the theory . Never mind
12:22 what we would like to see . Um , But
12:24 where are things at right now for you and your
12:27 institution ? What is the status of micro credential adoption
12:30 for you ? Are you in mature ? Is it
12:33 emerging ? Is it non existent or do not actually
12:36 know ? Lucy , I'm so keen to hear how
12:53 that measures up the the other what we've already seen
12:56 too . Yeah . So this this is actually closer
13:00 to the research I was looking back through yesterday .
13:02 So emerging is up around the same around two thirds
13:05 , um , saying that micro credential adoptions kind of
13:08 emerging in the institution around 22% . Non existent .
13:13 About 5% mature in about 8% . Don't know .
13:16 Um , so some tentative patterns coming out , Um
13:20 , and that one does match up quite well .
13:22 So just I think it's some therefore , or Pat
13:25 might have said , we'll put all of these results
13:26 together to form a much larger data set as well
13:30 and be able to share that back with you after
13:32 this . But for now , I'm just going to
13:34 hand back to you , Beth . Amazing . Really
13:38 , really grateful . Thanks so much . Lucy .
13:40 Um , just a quick reminder . So amazing to
13:43 see the chat , firing up and lots of amazing
13:45 comments were really excited to keep seeing that dialogue shaping
13:48 . If you do have any kind of formal questions
13:50 you'd like us to address , do feel free to
13:52 throw those into the questions chat . Um , we
13:55 can definitely scan through here , too , but that's
13:57 a helpful way to kind of navigate that over .
14:00 Um , great . I'll hand over to Maria to
14:03 take us through context and drivers . Thanks , Beth
14:06 . Hi , everyone . It's great too great to
14:08 be here today . I have been addicted to the
14:10 chat , and I like watching all these comments come
14:12 through an amazing group of people from all over the
14:14 world . Um , this section is just a very
14:18 quick overview of those drivers what we're seeing in terms
14:22 of drivers and shapers for micro credentials . So until
14:25 and then Pat's going to jump in on the on
14:28 the detail . We size global education market some time
14:33 ago . We resized recently , and this is important
14:36 because one of the things that we re sized on
14:39 was what's happening in higher education or post secondary education
14:43 . More broadly , actually . And so one of
14:45 the things from the $7.8 trillion market in 2025 to
14:49 7.3 re sizing . So a slight reduction . The
14:53 main drivers for that were the tuition deflation that we
14:57 expect to happen in higher education . You know ,
15:00 we know that higher education tuition is hugely expensive ,
15:05 but we are seeing trends towards deflation , and ,
15:08 secondly , the faster , cheaper , credible alternatives to
15:12 those big , long form , expensive higher education degree
15:16 program . So we're seeing faster , cheaper alternatives ,
15:20 which also changes the shape and size of the higher
15:23 education market , along with digitization driving a lower cost
15:27 base . And so those three drivers generally are also
15:30 completely intertwined with micro credentials . Micro credentials are embedded
15:35 into some of these . And so , um ,
15:38 that that that context is very important because it helps
15:42 shape what might be coming and where things might head
15:46 . You can't fully separate a sort of formal higher
15:49 education system and micro credentials , even industry micro credentials
15:53 , because this is where the two things start to
15:55 intersect . Um , this slide breaks all rules on
15:59 Power Point . I know there's lots of words on
16:02 here . Um , you know , this is also
16:04 on our website anyway , so you can refer to
16:05 it later . But what I wanted to do here
16:07 was say , OK , micro credentials , uh ,
16:10 definitely set to play a critical role in reshaping or
16:14 partly reshaping what's happening in the post secondary education landscape
16:18 . So what we're seeing , you know what people
16:21 are talking about and have been for a while ,
16:23 Admittedly , is traditional models may not be suitable for
16:28 the evolving needs of learners and the workplace and businesses
16:33 , and so on . Lots of industry providers ,
16:35 including large employers global brands were talking Google's and so
16:39 on are increasingly developing and endorsing their own alternative credentials
16:44 , which are gaining traction in the market in their
16:46 particular verticals . Um , but generally overall , the
16:50 micro credential landscape is very complex . It's vast ,
16:54 it's huge . Lots of different providers approaches formats .
16:58 There's sort of a lack of digital solutions for the
17:00 validation of recognition of micro credentials right now at any
17:04 sort of scale . That's the thing that is ,
17:06 remains quite a big barrier . At the same time
17:09 , we are starting to see some early attempts on
17:12 the sort of the common frameworks definitions and so on
17:17 . The you know , we've seen a few come
17:19 out recently , and we're starting to see a little
17:21 bit of organization on that front . Governments are also
17:25 starting to take action , and this has been facilitated
17:28 by Covid for sure . But governments are starting to
17:31 build national sort of platforms . Singapore , Canada ,
17:35 Malaysia , even the U . S . I mean
17:38 Australia , too , creating incentives for the integration of
17:42 recognition of micro credentials and embedding micro credentials formally ,
17:46 more formally , inside national qualifications frameworks . And as
17:50 Lucy alluded to earlier on an institutional level , Once
17:54 the government starts to put policy around things , funding
17:58 often follows . And so we are starting to see
18:00 this happen around the world . And once , once
18:02 those that that sort of ball starts rolling , you
18:06 know , it starts moving in a particular direction .
18:09 And so , with that sort of context , we
18:13 are , you know , there is a great opportunity
18:17 for more traditional providers of post secondary education higher education
18:22 to enter this market , to be part of this
18:25 micro credential space . Um , there's quite a lot
18:28 of commentary out there in the market about whether ,
18:30 for example , university should be part of this or
18:33 not . Um and so we're seeing some pulling and
18:36 pushing in this in this market right now in this
18:39 context . Um , the question I have for you
18:43 , the question for the audience is around . What
18:48 do you think is the top barrier to the scaled
18:51 adoption of micro credentials is the top barrier . It's
18:55 just , like , totally complex . And there's just
18:58 too much happening , a lack of understanding of what
19:00 micro credentials are , a lack of trust in some
19:04 micro credentials or constraints in the recognition and quality assurance
19:08 of my credentials . What do you think is the
19:09 greatest barrier to a broad scale adoption and acceptance of
19:13 micro credentials in the post secondary landscape ? And so
19:17 what we're seeing here in the poll and I don't
19:19 know , actually , whether you can see the results
19:20 of this poll and so let me commentate over the
19:22 top . Um , you know , constraints in the
19:24 recognition and quality assurance is , you know , two
19:28 thirds so far people say , Well , you know
19:30 , that is the top barrier to scaled adoption of
19:34 micro credentials and then the other . The other choices
19:38 are much smaller black of understanding of what micro credentials
19:41 are being second . And so , um , you
19:43 know , constraints in recognition , quality assurance , and
19:46 that speaks to trust as well . I guess part
19:49 of this , of course , is that none of
19:51 these barriers are none of these . All of these
19:55 barriers can be overcome . Um , it requires some
19:58 movement on some some the part of multiple stakeholders .
20:02 But actually , they are all also definitely able to
20:06 be overcome . So it's a super interesting space right
20:08 now . Let me just jump over to introduce because
20:13 this is the This section with Patrick is the is
20:16 the sort of guts of the presentation in terms of
20:18 segmentation and sizing of the micro credentials market also .
20:24 Thanks , Maria . It's just so wonderful to see
20:27 all the chat and the questions . I'm getting anxiety
20:30 not being able to answer all those questions . So
20:33 we're going to do our best to include them verbally
20:35 and and document them in the channel and the way
20:37 through . Um and we are going to move super
20:40 fast , so my apologies . But you will get
20:42 the recording . As we mentioned afterwards , you'll get
20:45 all of this material um , firstly , kind of
20:47 our frame of reference . You know , the first
20:50 question is like micro an alternative to what ? And
20:54 the obvious answer to that is two degrees . Um
20:57 and so what we've done here is just remind ourselves
21:00 that degrees are in some respects already are very carefully
21:05 , very deliberately sequenced components of curriculum . This is
21:09 the U . S . Market as a benchmark ,
21:12 but most qualification frameworks already breakdown formal qualifications . That
21:18 could be degrees . It could be vocational into blocks
21:21 , and those blocks build , whether their credit hours
21:25 or attending classes . And when you go down ,
21:28 if you've ever been involved in building this curriculum ,
21:30 it is built Bottom up . It is one hour
21:33 instruction on topic X two hours . Student preparation on
21:37 topic . Why , there's an incredible thought , an
21:40 incredible preparation that goes into this . And so it's
21:43 fascinating just to think about how the system is already
21:47 built of blocks . What's different about the system we
21:50 see here is it's very hard to credential or get
21:53 recognition external to that institution that you're studying with for
21:58 one of those smaller blocks . It's not until you
22:01 achieve all of those blocks in the jigsaw puzzle that
22:06 you achieve the credential per se that can be used
22:10 externally . Um , and so when we look ,
22:14 I'm sorry . We're gonna do a we're gonna do
22:16 a check on on that as well . So the
22:19 question here and and looking back at this from that
22:23 perspective , really looking at micro and alternative to what
22:27 is , Do you believe that micro credentials will be
22:33 integrated within degree programs ? Do you believe that micro
22:39 credentials will be integrated into degree programs within the programs
22:45 themselves , seeing a really strong , strongly agree and
22:53 agree coming out here , which is which is wonderful
22:56 and optimistic and a little bit different from what we
22:58 saw at the start with with Lucy's response . But
23:02 , um , great to see there's plenty of folks
23:05 who disagree . I think Maria had mentioned before .
23:07 We're seeing a lot of commentary in the media around
23:10 some higher education institutions , firmly of the belief that
23:14 there is no home for micro credentials in higher education
23:17 , specifically universities and others who see a little bit
23:21 more of the view that we just just provided in
23:24 terms of the block based build . So with that
23:27 frame of reference , what we've done here is just
23:29 pasted on top . A few of the micro credentials
23:32 and alternative credentials that we see around the market top
23:35 left . You've got folks like Straight a line ,
23:38 an outlier who are doing very , very small and
23:42 accessible courses for folks to get credit to gain entrance
23:45 into associate degrees and into bachelor degrees , much more
23:50 at the undergraduate end . We've seen the boot camp
23:52 model grow over the last 5 to 10 years .
23:55 Some of these are very large blocks . You can
23:57 see Lambdas online coding school to quote . There is
24:00 40 hours every week for six months . That is
24:04 a that is a really , really intensive program of
24:08 work , and you can see how that compares .
24:10 Folks like Western Governors University built the W W .
24:13 Academy again , providing more on ramps for folks to
24:17 do credentials and move in . I think that future
24:20 learn ws Coventry University triumphant is fascinating as well .
24:26 A platform someone from industry and a university working together
24:31 bringing , bringing that credential market . Everyone here will
24:34 have followed Google's announcement of the Google certificates last year
24:38 . Um , in the press release , quoted as
24:41 being treated internally is equivalent to a four year degree
24:44 , and you can see just how small that Google
24:47 certificate , in terms of on an hour basis ,
24:50 compares to an undergraduate degree as well . And then
24:53 all the usual suspects coursera FedEx , future learn folks
24:58 like E Cornell all more involved there at the Masters
25:02 level , but moving back into the bachelor space as
25:04 well . You can see you . To me .
25:06 They're just how small some of the average programs are
25:10 on you to me as micro credentials and then institutions
25:14 like get smarter obviously the whole to you portfolio here
25:18 with trilogy doing boot camps get smarter , doing a
25:23 little bit more of that kind of postgraduate as well
25:26 . But this this slide intended for you to kind
25:28 of zoom out reference to that micro . An alternative
25:31 to what ? And just see the different weight of
25:34 intensity that micro credential alternative credentials are taking up .
25:40 Let's move on to the next poll and that it's
25:44 a question for you , and it is framed for
25:46 institutions , and that's what will you micro credential ?
25:51 What type of program will you specifically micro credential as
25:57 an institution ? Where are you looking at ? They're
26:01 coming in . We've got a lot of folks who
26:03 are just looking across the broad spectrum . Short courses
26:06 is really popular and growing as well . Perhaps no
26:09 surprise . Postgraduate is ahead , and undergraduate there are
26:13 . There's only a few people who are selecting undergraduate
26:17 and as it starts to settle and please participate in
26:21 these polls . You're informing research that is shared globally
26:25 across 60 countries around the world . So jump in
26:28 and share your view . It's only going to help
26:30 your peers better understand this space all and short courses
26:36 , short courses is still ahead , which is fascinating
26:41 and great to see . So let's start to segment
26:45 this space . We looked really broadly micro , an
26:48 alternative credentials as well as we've mentioned here . This
26:52 is really not a straightforward task . In some respects
26:56 , the way we define this task was to look
26:58 beyond government lead qualification frameworks and use that as a
27:03 basis for defining this spectrum . That we're trying to
27:07 wrestle on the left hand side is short courses and
27:10 budges . They could be one hour , 10 hours
27:13 , quite short . Generally , no formal assessment ,
27:16 mostly asynchronous , is on demand . Heavy video as
27:20 well . Also heavy peer to peer versus institutionally built
27:24 , often built by creators and academics and professionals and
27:28 experts who craft their own program and share it through
27:31 a marketplace or a program . We've seen folks like
27:35 Degreed linked in or lynda dot com Open classrooms ,
27:38 plural site skill share . You do me a lot
27:40 of folks in the technology space here moving up to
27:44 boot camps again . We're looking at about 500 or
27:46 1000 hours of load for a typical boot camp .
27:50 3 to 6 months , 12 weeks , fully intensive
27:53 , six months , part time . These are very
27:55 intensive programs , folks like 42 General Assembly Trilogy and
28:00 Partnership with Universities . That's to you Lambert School ,
28:04 the Wagon Thankful trilogy , all sorts of models here
28:09 that have evolved . And what's fascinating is over the
28:12 last year , we've seen an explosion in the partnership
28:15 of boot camps , with universities bringing these alternative credentials
28:20 through higher education as well the next , which we
28:24 think is important not to forget in the spectrum of
28:28 professional certifications and licenses . Some might not put this
28:33 in the bucket of micro an alternative credentials , but
28:36 strategically , it's really , really important to make the
28:39 connection . These are the licenses and certifications you're seeing
28:44 in the technology from a diverse Francisco law , the
28:47 Bar , CFDA and Finance See a CPA and accounting
28:50 Netflix in nursing , uh , in engineering Professional Engineers
28:55 , Field Engineers Project Management , the list goes on
28:59 . Um , these are generally issued by industry bodies
29:02 and in some respects , they are the industry equivalent
29:04 of the government lead qualification frameworks , the student support
29:09 dominated by question , bank study notes and test prep
29:12 as well . This is a familiar space to all
29:14 of us . Then we get into these two blocks
29:17 , which are highlighted in purple here , and we've
29:20 made the distinction because we think it's very important .
29:23 The title here is the first one is non university
29:26 issued non degree certificates , which may seem pretty obvious
29:32 that it's non degree if it's non university issued .
29:36 The point here is that at the certificate level and
29:39 certificate is an ambiguous word these days . But at
29:43 that post graduate certificate level and we're seeing whether it's
29:48 Google certificates udacity , nano degrees , micro masters ,
29:52 coursera , specializations , we are seeing the growth of
29:56 , if you like industry backed postgraduate level certificates .
30:03 Then to the right , you see this category we
30:06 call university issued non degree certificates , the distinguishing feature
30:11 being that they issued by a university . There's still
30:14 many of these certificates that are in partnership with the
30:17 course eras and that the indexes and the like ,
30:20 but there's also a really fast growing and very hard
30:24 to quantify um , market of universities doing it themselves
30:29 and issuing these micro credentials . Perhaps not with a
30:32 platform partner , perhaps on top of a platform .
30:35 We've seen some of the examples here . We see
30:38 a lot of the fantastic work in the European micro
30:41 credentialing framework , enabling this as well institutions in the
30:45 U . S . Like W G O Academy or
30:47 a good example , or E Cornell . If you
30:50 are familiar with those as well . And then finally
30:55 , to complete the spectrum is those degree programs ,
30:57 the accredited programs . These are those that are led
31:00 by formal for the most part government lead qualification framework
31:05 . And that's how we think about this spectrum of
31:08 postsecondary credentials . I'm going to pause there . Maria
31:11 just checked . I didn't miss anything important . Thanks
31:16 , Patrick . That's great . I'm I'm focused on
31:19 answering some questions in the amazing and fantastic questions in
31:23 the chat , and I'm going to pull one of
31:24 them . I'm halfway through responding , but let's do
31:26 it live , which is Elizabeth . Thank you for
31:28 your question is there are some risks on micro credentialing
31:32 in terms of deeper skills , segmenting when industry seeks
31:35 greater skills breath . So essentially , what are you
31:38 losing ? If you just pull everything down to a
31:40 micro credential level when really you need deeper , longer
31:42 skills . And how is this tension being reconciled ?
31:45 And my my answer that's coming out right now is
31:49 that actually this tension is not being reconciled . And
31:52 this is one of the really difficult issues in relation
31:56 to the spectrum between the full long form , deep
32:01 ongoing learning and the sort of short , you know
32:04 , snacks and so on . And what we're seeing
32:06 so far is that micro credentials are , um ,
32:09 being focused in areas where you know the long ,
32:13 deeper , more long form sort of knowledge and skills
32:17 and experience is not needed It it's sort of I
32:21 just need that or that or that or that .
32:23 And so the question , of course , is ,
32:24 Can you really stack them up and make them equivalent
32:27 to the long form traditional education ? We're not even
32:31 there yet . This is still a very messy space
32:33 , but that's one of the things that's not being
32:35 reconciled . I would ask . There's one other question
32:37 . This is super sort of admin , but on
32:41 the top right hand side of your screen , you
32:44 can mute that that ping that keeps coming through And
32:47 if everyone could meet that , including the presenters ,
32:50 then we won't hear that annoying noise anymore on the
32:52 top right hand . And so there's a There's a
32:54 little bell there you can mute , which is great
32:56 . But Patrick , I think you covered , um
32:58 , as much as we can in a short space
33:00 of time , covered that spectrum of , um ,
33:04 how one would segment that post the credentialing spectrum of
33:08 postsecondary . Thanks , Mary , and you give me
33:11 a chance to have a look in chat . I
33:12 think there is so much knowledge in this chat ,
33:16 we might have to issue a credential for this session
33:18 . It's just insane . And it's wonderful to see
33:23 , actually , um , look moving right along .
33:25 We're not there yet . We've got a lot to
33:27 go . Um , think of this now in the
33:30 frame of reference of global post secondary . The global
33:33 post secondary market is a $2.2 trillion market , and
33:37 I'm saying that in an economic sense , that's how
33:40 much funding governments , parents , learners around the world
33:47 are investing in up Skilling through post secondary education .
33:52 And as Maria mentioned , there is downward pressure from
33:55 tuition deflation at the moment around the world led in
33:59 part by the U . S . Market . But
34:01 close behind is other markets had very expensive , um
34:04 , degree markets as well , and that pressure is
34:07 being pushed down . Workforce . It would be remiss
34:11 to not include workforce , which invests about $396 billion
34:16 every year on corporate training and up Skilling . And
34:19 And this is relevant because , of course , micro
34:21 credentials is messy and across both . Both of these
34:25 markets online degrees In 2000 and 19 , we're talking
34:29 pre covid was in the range of 36 to $40
34:33 billion which seems incredibly small when you compare it to
34:38 the total post secondary market around the world , and
34:41 we'll look through it shortly . But alternative in micro
34:43 credentials were only $10 billion in total in 2019 .
34:48 When you break that $10 billion out , you can
34:52 see it here . Boot camps in total about zero
34:56 point $9,000,000,900 million . We started with director consumer boot
35:01 camps . We then started to see business to business
35:03 boot camps , and more recently we've seen an explosion
35:06 in university partnership in boot camps , So a very
35:09 significant part of the landscape and one that we think
35:12 will just continue to grow . Then that kind of
35:15 purple area we discussed in the segmentation of online non
35:19 degree certificates and post secondary micro credentials . This is
35:23 perhaps the space that most of our customers and our
35:27 friends and the broader Higher Education Network at home make
35:31 you are thinking of when they hear the word micro
35:34 credential , then in red professional certifications . We think
35:38 this is a very , very important and strategically significant
35:42 space . If micro credentials are starting from the thought
35:45 of unbundle ng higher education , we can't forget that
35:49 there is already a very mature industry led by industry
35:52 bodies around certifying professionals and licenses around the world .
35:57 And then , finally , which we are nervous ,
36:00 that we have really underdone about how potentially how enormous
36:05 this market is is the very large and long tail
36:09 of online courses and badges . We've stuck to professional
36:13 courses and badges on the left hand side . You
36:16 can see some of the players here very , very
36:19 quick qualifications as we've excluded offline executive and continuing education
36:25 . This is all digital bar . Some of the
36:28 physical boot camps which are not so physical through covid
36:32 . Um And that's accelerating that pivot to digital as
36:35 well as Maria mentioned . We've unpacked all of this
36:39 on a research note at holland dot com as well
36:42 , and you'll get this this recording after , so
36:45 I'm going to jump in with another poll . Now
36:48 that you've been primed with all of that information .
36:50 And the question is more broadly , when will industry
36:54 micro credentials , in your view , become a credible
36:59 alternative to to Greece ? When will industry micro credentials
37:05 become a credible alternative degrees ? You have the option
37:08 of never . I'm not boxing you in . Will
37:13 it happen really fast ? And we're talking like post
37:16 covid incredible momentum . We see a significant changing consumer
37:23 behavior and micro credentials are considered a credible alternative .
37:28 Will it happen by 20 ? 25 will happen by
37:31 2030 . Fascinating . Seeing these results , I mean
37:35 , there's about an equal weighting of folks who think
37:39 it will happen really , really quickly or never .
37:42 But out in front is nearly 75% of respondents believe
37:50 it will happen by 2025 or 2030 which is fascinating
37:54 . We've got I mean , it's nearly it's over
37:56 a third that believe it will happen by 2025 .
37:59 A credible alternative to the degree program . Just fascinating
38:05 . Alright , Maria , to the future . Great
38:09 . Thanks , Pat . Um , there's some great
38:12 questions there in the chat . So if the other
38:14 Panelists can try to also , um , and for
38:17 some of those , there's some really good ones and
38:20 geo differences . Are there differences in all this with
38:23 from different geographies around the world ? And actually ,
38:25 yes , there are definitely , um , we're seeing
38:28 in some developing countries in particular just you might call
38:32 it a leapfrog . Just much more open to what
38:35 ? You know , Whatever learning can support the population
38:38 , let's do it . Let's go digital etcetera .
38:41 Um , young population , lots of technology enablement ,
38:46 um , and less sort of , um , let's
38:49 say , um , sort of long standing traditions in
38:54 in relation to higher education . So , yes ,
38:55 we're definitely seeing differences in geography . That's 11 question
38:58 I can answer on the spot . But let's move
38:59 to scenarios . No one can predict the future .
39:01 First of all , um , but scenarios and some
39:04 scenario mapping helps to think about what are the sort
39:08 of edges where things could pull in different directions .
39:11 We've identified four different scenarios for postsecondary credentials , so
39:16 we're pulling them all in together , whether it be
39:18 degree programs and micro credentials . But four different scenarios
39:21 based on the sort of axes of the level of
39:26 bundling , Aurand , bundling and whether the power of
39:31 , um , of of regulation and policy is with
39:33 government or with market . And so , you know
39:36 , depending on a whole range of things . Um
39:39 , those two axes are the areas that we looked
39:42 at , the axes we looked at , the drivers
39:44 we looked at . And so when you pull to
39:46 the very top left , which is government endorsed government
39:49 probably funded like most of the government funded , mostly
39:52 government , regulated and bundled what what we see is
39:56 Scenario number one , which is the greater whole .
39:58 I'll go through these in a minute where it's an
40:01 unbundled situation , but the government still plays a huge
40:04 role in policy regulation and funding , which is the
40:07 way it is right now , I guess , in
40:09 terms of funding , um , what we see is
40:11 Scenario number two , which is micro qualifications where we
40:16 have a bundled situation . But the market is more
40:19 regulated the regulator than the than the government and the
40:24 fund US A . Regulation policy and funding sort of
40:26 goes together but bundled . We see professions rule .
40:30 Um , that's the rise of professional bodies and so
40:32 on , like that . And then on the bottom
40:35 . Right hand corner is it's another number four ,
40:37 which is marketplace where it's an unbundled situation , and
40:41 it's a market led , market driven market regulated ,
40:44 if you like , market funded . So let me
40:46 go through each one of these very quickly knowing that
40:49 we've got a short amount of time , firstly ,
40:52 the greater whole . So this is this is sort
40:54 of comes from , you know , the whole is
40:56 greater than the sum of its parts . And that
40:58 speaks to a lot of , um , you know
41:00 , dialogue around micro credentials right now . So in
41:03 this scenario and were deliberately pulling it , too ,
41:05 it's very edge . So what we will see in
41:09 the future is a combination of all these scenarios ,
41:12 probably to a greater or lesser extent , but we're
41:15 taking it to the extreme . So we're doing this
41:17 on purpose . Um , and so the greater whole
41:20 is where , um , disaggregated components of formal higher
41:24 education are not accepted . They're not trusted . In
41:27 this scenario , bundled formal qualifications remain the signal of
41:32 quality . So the market doesn't accept unbundling . And
41:38 , UM , the government doesn't regulate for it ,
41:41 doesn't endorse it , doesn't fund it . Government accreditation
41:44 and funding favors the bundle degree program , while informal
41:48 learning in short courses remain completely unrecognized by regulators announced
41:53 and erred ized in format , operating in a sort
41:55 of messy marketplace so you can see how that would
41:58 sort of further separate academia and industry , Um ,
42:03 and so up Skilling and so on becomes just a
42:05 messy marketplace . Unendurable , essentially and degree programs .
42:11 Bundled education funded by the government regulated by the government
42:15 , becomes the standard , and so that's that's sort
42:17 of one extreme . The second is micro qualifications .
42:22 And so in this scenario , the government says ,
42:24 Okay , you know what ? We're going to define
42:26 standards . We're going to agree and define standards .
42:30 Established trust in micro credentials it will become . Someone
42:34 asked the question about trust a while ago . If
42:36 there's agreed standards , then trust comes after that ,
42:40 Um , um , So in this case , the
42:43 government puts policy towards micro credentials , makes it part
42:49 of the qualifications frameworks the National qualifications frameworks , funds
42:55 it so channels funding towards micro credentials . In this
42:59 scenario , if we take into this extreme degree enrollments
43:03 collapse because micro qualifications is what everyone trusts knows once
43:08 , and it's funded . And so that's an extreme
43:11 end of the micro qualifications . Um , we do
43:17 see breadcrumbs of all of these scenarios happening right now
43:20 . Micro qualifications are micro credentials are being embedded into
43:24 qualifications frameworks in countries all around the world . Governments
43:28 are starting to fund these as well , and so
43:32 it's providing incentive for traditional and non traditional providers to
43:37 to deliver micro credentials . So we're starting to see
43:41 some of this . The extreme would be it becomes
43:43 the North , um , in , uh , scenario
43:47 number three , which is professions rule . In this
43:50 case , the market is the creditor . You know
43:54 , the the funder as well . But it's a
43:58 bundled situation and bundled professional education is where those professional
44:03 bodies it could be . It could be the institution
44:06 of engineers . It could be , um , you
44:08 know , the nursing board . It could be this
44:10 already happens , right ? Um , but in this
44:13 scenario , this becomes the absolute norm for post secondary
44:16 education . Again , the sort of traditional degree programs
44:20 built and funded by government become less important in this
44:26 scenario , where it's all about a bundled qualification leading
44:29 to a profession . I'm not endorsing any of these
44:33 scenarios , by the way . I know some of
44:35 them are controversial , but it's good to look at
44:38 the extremes in order to start considering possible alternatives .
44:41 And then number four is where it's an unbundled situation
44:45 and market rules . So this is , um ,
44:48 individuals , employers , industry , um , fund Regulate
44:53 . Uh , you know , um , the the
44:56 marketplace of unbundled micro credentials . They've matured to a
45:01 point where there's a dominant set of formats not super
45:04 messy . Like it is right now is that 100
45:06 hours at 10 hours is at 15 minutes . There's
45:08 a dominant set of formats that are established , understood
45:11 , accepted , so there's that trust . Um ,
45:14 and micro credentials are offered by academic providers , industry
45:18 providers in sort of an open market . Partnerships are
45:21 common in this scenario . Learners and employer ratings of
45:26 micro credentials , along with provider brand , become the
45:29 major signals of quality in this in this scenario .
45:32 So there's sort of those four , um , possible
45:36 extreme futures for micro credentials . Let's see what you
45:40 think about which post secondary credential scenario is most likely
45:45 not favored . But what do you think if you
45:48 had to choose one and I know they're extremes .
45:50 But if you had to choose one which one ?
45:52 The greater whole micro qualifications , professions , rule or
45:56 marketplace . Let's move . I'll move to the Scenario
46:00 quadrant so you can see them again . Let's have
46:02 a look and see what's happening in that . Okay
46:04 ? So at the moment we're seeing the marketplace ,
46:08 which is interesting , the unbundled , um and and
46:12 endorsed by the market being the highest probability or likelihood
46:17 . And that's something over 50% of people say .
46:20 That's the way post secondary postsecondary credentials are going to
46:24 go . That's super interesting . Micro qualifications again is
46:28 on the top , right is the second highest ,
46:31 at about 30% . And so that's interesting , because
46:33 the right hand side of this block is unbundled .
46:38 This is the unbundled scenario , whereas the left hand
46:40 is the bundled scenario . So the vast majority of
46:43 people here are today are thinking that actually we're heading
46:48 a bit more towards an unbundled scenario . Thank you
46:52 for that import . Very , very interesting . And
46:55 I hope that some of your questions which I haven't
46:58 been looking at in the in the questions have been
47:01 answered along the way back over to you . Yeah
47:10 , Okay , Great . Um , really fascinating ,
47:12 really , really interesting . And thank you , everyone
47:14 , for making all these incredible contributions and for joining
47:18 in the chat and just having such great input .
47:19 I think Pat was completely right . There's a real
47:21 force of knowledge and expertise joining this conversation , and
47:25 it's just so wonderful to witness it . So thanks
47:27 everyone for participating . Okay . So quick . Next
47:30 steps . The first thing we want everybody to do
47:34 if you haven't done this already . Absolutely . Critically
47:37 important . The first thing you do when you hang
47:38 up is join our global higher education Network . This
47:42 is a way to continue to be part of the
47:43 conversation , to continue shaping the research and the analysis
47:46 . You get all kinds of amazing benefits , like
47:49 updates with the progress we make you get to fill
47:52 out the self assessment , you get access to all
47:54 kinds of resources . I can't even tell you at
47:56 all because it's just so great . So thank you
47:59 , um , for doing that in advance , we
48:01 hope that you'll join us and to continue with the
48:03 conversation . In the immediate term , we have another
48:05 session . In just a couple weeks , we're going
48:07 to be looking at university partnerships , OPM books and
48:11 boot camp . So a really natural kind of extension
48:14 of this conversation . So we hope everyone will join
48:16 us there and continue contributing to the conversation . Um
48:20 , thanks everybody for joining us . Massive . Thanks
48:23 to our speakers . Maria ! Lucy ! Patrick .
48:26 Thank you , everybody . Thanks , Beth . See
48:28 you , everyone . See you next time . Bye
48:29 bye bye .
Summarizer

DESCRIPTION:

Micro-credentials have emerged over the past five years in response to the increasing need for smaller, more frequent and more focused learning opportunities that attract academic or industry recognition. However, the micro-credential space is still in a formative state with no universally agreed format or definition, and with many participating actors and emerging models. This session provides an overview of HolonIQ's comprehensive analysis of the micro-credentials market globally, including definition and segmentation of the micro-credentials market, the emerging infrastructure to support micro-credential ecosystems, and analysis of the likely future role of micro-credentials in the post-secondary landscape.

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