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In 2014 our company will introduce a new wind-powered automobile. Using an innovative technology that transfers energy generated by high-altitude wind-turbines to long-life batteries, the new Breeze sedan will operate entirely on wind-generated battery power, and will not incorporate any components of a fossil-fuel burning engine.

The company understands that your current customers who have driven only fossil-fuel burning vehicles may be apprehensive about purchasing a completely new type of vehicle. The company also recognizes that the shape and styling of the new Breeze sedan may seem unfamiliar to most customers.

To help introduce the new Breeze sedan, the company will be sending to you, and all dealerships, a test model of the new Breeze sedan. This car should be shared among the sales staff at your dealership, and used regularly so that potential customers can become accustomed to seeing the vehicle on the road. In addition, national advertising will begin in the summer of 2013, explaining the features and benefits of the new vehicle.

What is the author's purpose in the passage above?