Main Street Moxie: From Surviving to Thriving in the New American Marketplace
Today, as the pandemic has changed the business landscape, many Main Street businesses are operating out of bedrooms, basements, garages and home offices. In this book, Noelle Stary shares her hard-won tips for success despite the impact of a global pandemic.
Main Street Moxie, is filled with easy, creative, and fun marketing tips for doing business during a pandemic. “Thriving as a small business owner requires finding your grit. It’s not always easy, I know. But when you have grit and moxie, you can will yourself through anything.” —Noelle Stary, Chief Resilience Officer & Founder of 20 Lemons Marketing Company.
Noelle Stary is a thought leader opening the first coworking space in New Jersey over 10 years ago, and is currently bringing her licensing model to small downtown locations throughout the state. She is also a market leader with full service marketing company, 20 Lemons; which is focused on making businesses become market leaders. With a community focused approach she helps business develop marketing plans and road maps to gain more traffic and recurring business. She has worked with hundreds of businesses with a strong focus in hospitality. She received her B.S . in Business from the University of Maryland.
… Noelle Stary is an engaging speaker who has spoken nationally, under the umbrella of growing ventures. The goal of many of her sessions are on developing action items that can be put in place immediately when the audience leaves one of her sessions. Her drive for delivering results is what the audience loves most about her programs.
Some of her past session titles include: “Social Media for Business Growth,” Downtown Metuchen Business Association; “Creating Authentic Marketing for you and your book,” Open Door Publications Winter Writers Weekend; “Managing Growing Ventures,” Rutgers University MBA Growing Ventures Class; “How to better market yourself online through vanity sites,” B.I.G. Believe Inspire Grow Business Group, “Building YOUR Strategic Network” “ Stop Leaving Money on the Table,” New Jersey Restaurant Association, “Developing your Marketing Plan,” Smith Publicity; “Lights, Camera, Action,” The New Jersey Business Growth Summit; “Using LinkedIn to Develop Sales,” National Council of Jewish Women.
In addition for the associations, academia and businesses she worked with the following are the topics where she talks about making more sales now, while making sure that the training sessions are not just for the business owners, but also the staff within the business. The following include topics that have been developed for the hospitality industry: “Creating Goals and Milestones,” “How to Track the Success of your Marketing Campaigns,” Follow Through Makes all the Difference,” “Creating a Culture of Customer Service,” “The Role of Social Media in Restaurants,” “Developing a Loyal Customer”, “The Art of Great Service,” “Sales Training – A Little Disciple goes a Long Way,” “Educating your Customer” and “Habits of Successful Servers”. These programs have an evergreen approach that have helped businesses that were in start-up mode, and needed training for first time staff – through hospitality groups with multiple locations that need refresher courses. These timeless topics bring useful information to anytime looking to put their location on the map. In her free time she enjoys traveling, spending time with her family, and riding waves on the Jersey Shore.
Learn More About The Main Street Moxie: From Surviving to Thriving in the New American Marketplace Book
Available FAQ Documents : 15
1. What was the most common time of the year for Main Street America?
2. How much did Black Friday sales increase in the heart of Main Street America?
3. What was the name of the business that was thriving in the city of Lambertville, New Jersey?
4. Where was one of my favorite small gift shops?
Lambertville, New Jersey
5. What are a lot of people doing in Lambertville, New Jersey?
6. What was at the heart of Black Friday?
7. What is the concept of a coworking space?
To allow remote workers and other business professionals who do not enjoy the isolation of a home office to thrive within their home community
8. Where are the coworking spaces located?
9. Where is the original co working space located?
10. What happened to people in countries where healthcare wasn’t as good as ours?
People suffered due to a lack of health care services.
11. Where was the original co working space located?
Main Street, New Jersey
12. When is the Chinese New Year celebrated?
13. What was it called at the time?
14. Who had the virus?
Passengers on a cruise ship
15. How did the administration handle passengers on a cruise ship with virus infection?
The passengers were quarantined
16. What travel agents still exist these days?
Kayak and Expedia
17. Which airline has been a part of the Chinese New Year celebration in New Jersey?
All major airlines that fly to China
18. How much did I owe in rental payments each month?
Several thousand dollars
19. What is closed?
Bed, Bath & Beyond
20. What two stores were open during the pandemic?
Grocery stores and the drugstores
21. What was the name of my marketing company?
22. What did one business owner use to survive the largest paradigm shift of our generation?
A little grit and a lot of moxie
23. What is the purpose of this book?
To help you as a businessowner to survive and thrive
24. What are the two things that I hope you can learn from my journey?
The good and the bad, the celebrations and the disappointments
25. Who is the author of main street moxie
26. What is the isbn for this book?
ISBN-10 : 0988831996 ISBN-13 : 978-0988831995
I am a Jersey Girl
1. When did I tell my parents that I was starting my own business ?
2. What was the economy like when I started my business?
It was in a state of total flux
3. After years of boom, it was obvious we were heading for what?
4. What was the first big paradigm shift in business?
5. What did most people think I should look for instead of opening a business?
A nice, safe, corporate job
6. What was the last thing I wanted to leave myself vulnerable to?
7. When did I know that I wanted to be an entrepreneur?
As a little girl
8. When I played dress up, I wasn’t what?
9. What was something I wanted to do all my life?
Owning my own business
10. Who did I tell when I filed my LLC for my business?
11. Who reminded me that I had to get started on something?
12. What did I look at when I started a marketing company?
The problems of the companies I had worked for
13. What did I want to do without the roster of big clients or employees?
Help the little people and other small business owners like myself
14. Why did I feel like an imposter in the years since I started my business?
I ve learned most new business owners also feel as if they are faking it, at least part of the time
15. What type of moxie did I have?
16. What did Merriam Webster’s dictionary define as energy, pep, courage, determination, and knowhow?
17. How old was moxie when I started my business?
18. When do you need determination to keep on going?
When a client doesn’t pay you
19. What is the name of my particular brand of determination?
20. Where did I come from?
21. What is Jersey Grit?
The kind of grit that is needed to be successful in New Jersey, the most densely populated state in America
22. Why is Jersey Grit more than hard work and determination?
Jersey Grit is about working in a harsh, extremely competitive environment that requires much more than hard work and determination
23. What does Jersey Grit mean to you?
24. What two things make a difference when you are starting a business?
Moxie and grit
25. What are some quick ways to put yourself out of business?
Open yourself up to lawsuits
26. What has changed the rules for acceptable business attire?
27. What do you need to wear to be taken seriously?
28. What type of dress does a prospect want to wear for a first meeting?
29. What is the main reason I talk to people in business today about the COVID19 pandemic?
30. What do small business owners, entrepreneurs, and creative freelancers love doing?
Work from home
31. How long does it take to get some recognition?
Five to ten years
32. What did I do when I started out?
Faking it a good bit of the time
33. How long did Lorette Pruden’s career last?
34. What happens when a business isn’t growing?
35. What is another characteristic of moxie?
Know What You Don’t Know
36. In what domain do most entrepreneurs start a business?
Most entrepreneurs start a venture in their own area of expertise
37. What did I know about a small business?
How to market small businesses
38. What did Lorette Pruden teach me?
How to be in business
39. What did Lorette Pruden do to jumpstart my business?
Hire a business coach
40. What is Lorette Pruden’s company?
41. Who helped me learn many things I did not know about how to be a successful entrepreneur?
42. What has been key to becoming a successful entrepreneur?
Developing a group of referral partners
43. How long have I have been in business?
44. What was my big takeaway from my first few years in business?
To accept who I was and where I was
45. What does every client you work with, every project you complete, and every bid you fail to win give you?
46. What can you learn by studying other people?
Learning what other people in similar situations have done
47. How will reading about my experiences help you get through critical inflection points in your life and your business?
I hope reading about my experiences will help you more easily identify similar challenges in your own business and make smarter decisions
48. Why did someone tell me that we all have different strengths?
We often don’t recognize that others struggle in the areas where we succeed
Where Are You Now
1. What do you have to decide before you plan a trip?
Where you are going
2. What will you do when planning a trip or vacation?
Do some research
3. Where do people plan a weekend trip to?
4. How should you look at your career?
5. Are you in a job that will take you to the next level, or even to the next step?
A wonderful boss, great coworkers, and a comfortable salary
6. What happens when you plan a trip?
You can get too comfortable where you are
7. What is a better way to think about your next career steps?
If you are unhappy with your present position
8. How do you feel about your current job?
Is it a happy dream or a nightmare
9. What will help you think about your expertise and how you can use your skills to move to where you would like to be?
Take some time answering them
10. What is the name of an influencer or shaker?
11. How old was Joetta Clark Diggs?
12. How long after I started my business, I m still my own boss?
13. What can you do if you are stagnant for five or ten years?
Remake yourself more than once
14. What should accompany your business growth?
Learning how to grow ourselves
15. Who is an example of a woman who has had to reinvent herself?
Joetta Clark Diggs
16. Where is Joetta Clark Diggs from?
East Orange, New Jersey
17. When did Joetta Clark Diggs make the U.S. Olympic track and field teams?
1988, 1992, and 1996
18. How long was Joetta Clark Diggs bedridden?
19. How did Joetta Clark Diggs suffer?
Neck and back problems
20. In what year did Joetta Clark Diggs make the U.S. Olympic team?
21. What did Joetta Clark Diggs have?
22. Who will have challenges?
23. What can we learn from Joetta Clark Diggs?
That all of us can navigate through our personal challenges
24. What is easiest to create if you know the destination so look at the long term first?
25. What is the first thing you need?
26. How many action items do I suggest?
27. What do you need to make sure the action items are?
28. What is an example of an action plan?
My own business plan
29. What is the most stable chair?
30. How do you break down your action items?
Priority and by quarter
31. What focuses on marketing to restaurants, other hospitality businesses, and other small Main Street businesses?
32. What do 20 Lemons have to promote to each of these different industries?
Specific types of marketing plans
33. What did I create?
Lists of business owners
34. How did I meet business owners?
35. How many prospects do I have in the first quarter of the year?
36. What do I need to do in the first quarter of the year?
Research each business and find out a little bit about their marketing needs before reaching out to the owners
37. What is the difference between setting your goals and making your plans?
Without them, you will have much less chance of completing any project
38. What do national economic conditions create?
39. What is part of everyone’s life?
40. What can create curveballs?
National economic conditions
41. How many people were laid off during the Great Recession?
Understanding Your Personal Brand
1. What type of business did I think branding was only for?
2. What did I think the term branding meant?
Your logo, your color scheme, and maybe your websites
3. What did I think branding meant for businesses?
Making sure your products were of good quality and delivered on time
4. What company has helped countless small businesses develop their brand?
5. How did 20 Lemons help small businesses develop their brand?
I ve created or updated logos that better show a company s identity and personality
6. What did 20 Lemons do?
To tell their company story
7. What is branding about lately?
So much more
8. What is the name of the company that has a brand?
9. What helps build other people s awareness of your personal brand?
Every action you take
10. What is the name of a sales counter that can help or hurt you?
11. What can help or hurt you?
You have a brand
12. What can a brand do?
Help or hurt you
13. What does a brand mean to mark, stamp, and sear an identity on a product?
The origin of the word brand
14. What is the name of a brand that means to mark, stamp, sear an identity on a product?
Cattle in the Old West
15. What is the name of a brand that is indelibly stamped on you as if it was a tattoo?
16. What is it easier to create and build upon a great first impression than to change a negative one?
It is easier to create and build upon a great first impression than to change a negative one
17. What does a person think about your brand?
When she hears your name
18. What is some of your branding?
19. What color is my 20 Lemons logo?
20. What is one of the emotions I want people to feel when they hear the name 20 Lemons?
21. What are some of the emotions I want people to feel when they hear the name 20 Lemons?
Sunshine, warmth, and cheerfulness
22. What does yellow stimulate when people hear the name 20 Lemons?
Energy and activity
23. What are some of the things I want people to feel when they hear the name 20 Lemons?
What are some of them
24. How many entries will you find when you google elements of a brand?
25. What are the four items that I’ll stick to on my list?
26. What do you need to do to find out how effective your current brand is?
Conduct a survey
27. What can be particularly important if you are planning to do?
Change your business strategy, add new products, enter a new market, or change careers
28. What is the kind of service and quality your clients expect from you?
29. What is a good thing about brand promise?
Speedy delivery Custom quality Personal service
30. What is nothing wrong with being?
31. What can rarely mean the highest quality?
32. What do your customers do?
Know what to expect from you and then deliver it
33. What is the combination of qualities and attributes that make up your distinctive character?
34. What do we often give to brands we are familiar with?
35. What tagline did Coca Cola use to express the friendliness of its product?
Have a Coke and Smile
36. What brand has worked to be seen as more than just a product that enhances outward beauty?
37. What campaign emphasizes the inner beauty and accomplishments of women?
38. What does Dove’s Real Beauty campaign emphasize the inner beauty and accomplishments of women?
39. What is the place you want to own in your customers minds?
40. What is positioning your brand?
Place you want to own in your customers minds
41. What do you compare to other similar companies?
What makes your target customer pick up the phone and call you, rather than your competitor
42. What do you need to do if you don t know?
43. What is the name of your brand?
Your brand can refer to you, your company, or both
44. What is your personal brand?
Your business brand
45. What does your personal brand affect?
How your coworkers, bosses, and clients perceive you
46. What does it take less time to ruin a brand than to do?
Build one or rebuild one
47. What can hurt your brand?
Make foolish mistakes
48. What are some things to watch for when developing your brand?
Here are a few things to watch for when developing your brand
49. What do you want to do about the time it will take to complete a project?
50. What do you do to deliver a project in one week instead of overpromise?
51. How long will it take to get a project done in one week?
52. What is the purpose of building a brand?
Gain more clients
53. What should you do before starting to build your brand?
List your goals
54. When do you start to build your brand, what do you do to make sure your goals and your brand are still aligned?
55. What is the name of the name of your brand?
Don t Blow Your
56. What is a fine line between the right amount of selfpromotion and shameless selfpromotion?
Own Horn Too Often
57. What can be a fine line between the right amount of selfpromotion and?
58. How do you know when you are on social media?
When enough is too much
59. What have you heard for promoting yourself and your business?
60. What is my advice for promoting yourself and your business?
One third one third one third rule
61. What should one third of your social media be about you?
62. What is the difference between features and benefits?
63. What are the surface statements about your product?
64. What are statements about what the product can do for your clients?
65. What are some of the features of the co working space?
Access to the internet and meeting rooms
66. What are some of the benefits of the co working space?
The ability to meet other entrepreneurs and distance workers and to make connections and build community
67. What is one of the benefits of social media?
Get Out and Meet People
68. What is powerful, but there is nothing like getting out and meeting people in person?
69. What is a challenge during a pandemic?
There are still ways to meet people in a more personal way than through social media
70. When you can meet in person again, go to what event?
A networking event
71. What is used for oneonone meetings?
72. What increases your ability to get to know people and make closer connections?
73. What is the name of your business?
You Aren t Just Your Business
74. What do you do while you are building your business brand?
75. What may you sell your business or decide on a completely different career?
76. What do people want to do if you have to make a move?
Make sure people are aware of you, not just your company
77. What is the name of the post you post or share?
Think Before You Tweet
78. What does Think Before You Tweet?
Post, or share
79. What is a good thing about your online reputation?
Be very careful of your online reputation
80. How have people lost their jobs?
By saying or doing something thoughtless that was captured on social media
81. What does a thoughtless tweet mean?
Stay away from controversial topics
82. What is a good thing about a person who has lost their jobs through a thoughtless tweet?
Don t hit back if someone says something you don t like
83. What only makes both parties look bad?
84. What type of syndrome can people face when they step into new roles?
85. What is a psychological pattern in which people step into new roles?
An individual doubts his or her accomplishments and has a persistent internalized fear of being exposed as a fraud
86. What do those experiencing impostor syndrome remain convinced of?
They are frauds
87. What do people think about?
What makes you unique from others in your field not just your business, but you, yourself
88. What can make you special if you are new in your field?
You have different experiences and new ideas to share
89. What do you feel you need to do to be a success?
90. What is a daily process?
What Do You Want to Accomplish Learning to be responsive, consistent, and authentic
91. What takes time?
Developing your brand story and your brand strategy
92. What does Developing your brand story and your brand strategy take time?
What makes you different
93. What is your stand for?
What are your stand for
94. What can help you as an entrepreneur and small business owner?
95. How many of these points do you need to work on?
Three to five
96. What do you need to do to achieve more sales from better clients in less time?
Identify who you are
Dressing for the New Main Street
1. What did people seem to have given up on?
2. What salons have closed?
3. What are beauty salons forced to do?
4. What did I want to write for almost a decade?
A dress for success book
5. How many books are there in the book Dressing From the Dorm Room to the Board Room?
At least a million
6. What concept did I have for the book I wanted to write?
A really different concept
7. What was the name of the book I wanted to write?
Dressing From the Dorm Room to the Board Room
8. What did the book Dressing From the Dorm Room to the Board Room focus on?
The understanding that your needs and your likes change all the time
9. How do you dress when you are in college?
10. What do you get when you are in college?
11. What does a job require when you are in college?
A new, more formal wardrobe
12. What did a friend of mine tell me about?
An early experience she had
13. What was the name of the person who worked in East Coast?
14. What did a friend of mine think she did?
She dressed very well
15. Where was her husband transferred to?
16. What was my best outfit for my old job?
Peasant blouse and a gauze skirt
17. What did I do to my old job?
Never appear in it again
18. What did all the women wear?
19. What was the reason I didn t even own a suit?
I was too young, too stupid, and too poor to go out and buy the clothes I needed to make a good impression on the job
20. How long did I last before I was laid off?
21. How did I feel when I was laid off?
22. What was a big part of the problem with dressing for success?
23. When did I work with a number of people who didn t have the money to go out and buy a completely new wardrobe?
Fresh out of college
24. What did a number of people who were fresh out of college do?
They didn t have the money to go out and buy a completely new wardrobe
25. What did some of the women seem to do?
Pull off dressing for their new job effortlessly
26. What did some women pull off dressing for their new job effortlessly?
Not so much
27. How did some women feel about dressing for their new job?
Financially just out of college with more bills than income
28. What did some women know that others did not know how to dress for any occasion or situation they were in?
29. What is the concept of dressing for success?
Dressing for success
30. What is the core wardrobe of dressing for success?
31. What do you spend your money on?
One good suit, one great pair of basic black heels, one little black dress, one classic coat
32. What does dressing for success mean?
You look for items to work with your basics and change up the look
33. How much money can you spend on items that can be changed every few seasons without spending a fortune each year on your wardrobe?
34. How do you look fresh and trendy without it taking a lot of money?
You ll actually find dressing up more fun because you ll have what you need
35. What was a great concept for dressing for success?
Then Came the Pandemic
36. What did the pandemic mean?
It was and still is a great concept
37. What was the cause of dressing for success?
38. What are the things that are languishing in the back of our closets?
Business suits, little black dresses, and power heels
39. Why are business suits, black dresses, and power heels languishing in the back of our closets?
We just don t need to dress up anymore
40. What do studies have shown that it does?
Does the way you dress affect your attitude toward both your work life and your personal life
41. What do studies have shown that dressing for success affect your attitude toward your work life and personal life?
Even if you are
42. What kind of pieces do you add to your Zoom meetings?
43. What did I mention in my list in the middle of a pandemic?
All of the clothes
44. What is the way you look important?
Showing people you care about yourself and your work
45. What is the importance of the way you look?
Improving your own attitude
46. What are some jokes about people not remembering?
Buckle a belt
47. What do you re less likely to notice you have gained that COVID 15?
Yoga pants or pajama bottoms
48. What is another important part of your quarantine outfit?
49. How many pairs of black heels do I haven t put on in months?
50. What did I buy myself recently?
A really comfortable pair of flats
51. What did I buy myself a really comfortable pair of flats?
They make me look and feel professional, even if I m just walking around my house
52. What is where we make most of our business contacts?
Zoom Etiquette Zoom
53. What are some do & don ts for your Zoom meetings?
Do s and don ts
54. What color do you wear when you are on a Zoom call?
55. What do you don t mean when you are on a Zoom call?
IPhone ear buds
56. What do you put on when you are on a Zoom call?
57. What do you do when you are on a Zoom call?
Smile and make eye contact with the others on the call
58. What can be distracting on a small screen?
Stripes or plaids or other large prints
59. What can be on a small screen?
60. What type of pants are not pajama bottoms?
61. What do you do when on a Zoom?
Stand up and move around
62. What do prospective clients want to do when on a Zoom call?
63. What do you don t want to be caught in?
Torn PJ bottoms
64. What do prospective clients wear when they catch a glimpse of bunny slippers?
65. What do prospective clients think if they catch a glimpse of?
66. What type of chair do prospective clients find to sit in?
67. What kind of chair will make all the difference in how tired you are at the end of the day?
68. What does having a good ergonomic chair to sit in make all the difference in how tired you are at the end of the day?
Don t constantly look at yourself and fix your hair
69. What is the name of a person on a Zoom call who seems to be practicing for?
Witness Protection Program
70. What puts your face in a shadow?
71. What is the best effect when you are on a Zoom call?
From the side front
72. What is the worst lighting on a Zoom call?
Behind the person with a light behind the shoulder
73. What room does the person watching you from the other side of the camera often feel as if they are in?
74. What is the effect you want in a friendly call with a prospective client?
75. What is a good rule for everyone on a Zoom call?
76. What school requires students to put on their school uniform even on distance learning days?
My niece s school
77. What are students required to do in a Zoom call?
Get off the bed
78. What is an excellent rule for everyone?
No beds in the background
79. What should not appear in your Zoom meetings?
80. What did the first few months of the Zoom pandemic mean?
It really is a distraction
81. What is the clothing list I gave you in this chapter aimed at?
82. What do most of the men I see on a pandemic call have given up the tie?
83. What does a buttonup shirt always look more professional than a polo shirt?
84. What type of shirt does a buttonup shirt always look more professional than?
85. What type of shirt never looks professional?
86. What type of shoes are a good choice for women?
87. What are shoes shoes or slipons a good choice for?
Jeans or other casual pants
88. What is the name of the street that depends on your wardrobe?
89. What do you work in?
A store or office where you are see customers in person
90. What do you think are musthaves in your pandemic wardrobe?
Several nice tops that will lo
91. On what call do most of the men I see have given up the tie it can seem really silly to walk around the house all day wearing one after all
92. What are some of the most interesting things people see on a Zoom call?
Necklines and sleeves
93. What is masks not discussed as?
94. What year are masks a health and safety need?
Next year or so
95. What are masks not qualified to discuss?
Relative health merits
96. What is a health and safety need right now?
97. When is your mask the first thing people see?
When they meet you
98. How much of your face is covered by a mask?
99. How much can you buy cute masks for?
100. What might you even consider getting with your company logo as giveaways?
Perception Is Reality Your Online Presence
1. What do prospective employers or clients see pictures of you partying with?
A red Solo cup in hand
2. How do you think about pictures of your business on Instagram?
As far as many people ever go in thinking about their online presence
3. What do you think about your online presence to the back of your mind before you relegate your thoughts about your brand to the back of your mind?
How you yourself use the internet
4. What do you check out before you relegate your thoughts about your online presence to the back of your mind?
5. What do you think she sounds like?
6. What do you think about when you hear the words online presence?
You re Not Who You Are But Who People Perceive You to Be
7. When do you meet someone at a networking event?
8. What do you think of a new prospect who wants to meet you to discuss a project?
She sounds like an excellent potential referral partner
9. What is the first think you do?
Head to Google
10. What is the only thing you find?
A Facebook or Instagram account
11. What should your online impression consist of?
Articles written by you or about you, directory listings, awards, and uptodate images
12. What constitutes your online brand?
13. What is the first step in improving your online brand?
14. How often do you spend two or three hours looking over your online presence?
Twice a year
15. What does googling yourself?
16. What is the first step in your presence?
17. What do social media sites use to help searchers find exactly what they are looking for?
18. What do professional and business sites focus on?
Skills, training, and achievements members are interested in
19. What does each search engine and every social media site do?
Constantly change their search algorithms
20. What do you need to do to ensure you are found by the right contacts?
Constantly update and add new information to your social media
21. When are new social media outlets available?
Every time we check online
22. What does the new social media outlets seem to be available every time we check online?
You can t be active on all of them
23. What are the big five social media sites for you?
Facebook, Instagram, Twitter, LinkedIn, and Pinterest
24. What do you want to have a private profile with a slightly different name for?
25. What is one of the first places other professionals check to learn about you?
Which of the big five best suits your needs
26. What type of search does a LinkedIn profile usually show up very high on?
27. What does each one have?
Pros and cons
28. What type of site attracts people in the photography industry?
29. What are the other sites you choose to be a thought leader?
30. What website should Authors have a profile on?
31. What new site is available for professionals in the arts industry?
32. What is a great site to advertise a workshop or group that meets regularly?
33. What does Meetup do well with?
34. What other groups are specific to your industry?
Check them out and decide if you need to be active on them
35. What is social media about?
More than just name recognition
36. How many people can you become a thought leader in your industry?
37. What is the first step in becoming a thought leader?
38. In what area is becoming a thought leader important for you?
39. What is more important to becoming a thought leader?
A regional, statewide, or even national approach
40. What is the best way to get into the newspaper?
To know a reporter
41. How long does a reporter watch your local paper?
A few weeks
42. What is the name of the newspaper that is writing articles on local businesses?
A business section
43. What does a reporter’s opinion whet her appetite?
What does not Ask for the type of stories the paper needs
44. What do you need to do to make sure you know a reporter?
Check on deadlines
45. What will do neither of you any good?
Calling to tell a reporter about a great story when it is too late to meet the publication s deadline
46. What is a call to tell a reporter about a great story when it is too late to meet the publication s deadline?
Don t worry if your ideas don t resonate with the reporter
47. What do you do to get a reporter to tell about a great story when it is too late to meet the publication deadline?
48. What do you do to become a person the reporter thinks about when she needs information?
Do not be a pest
49. What is the first stop in your journey to becoming a thought leader?
The local newspaper
50. What is the name of the local newspaper that is only the first stop in your journey to becoming a thought leader?
51. What is a great place to post articles and questions?
52. What is the name of Reddit’s page?
Ask Me Anything
53. What is the concept of the page?
List your area of expertise, then make yourself available to answer questions
54. What type of depression did a friend make herself available to answer?
55. How many people asked questions on Reddit s Ask Me Anything page?
56. What happens when you use Reddit?
If you don t try, you won t succeed
57. What do people try to do if you don t try to get a response?
Come up with a question that strikes a chord in people
58. What can help you gain more traction?
Tying your question to current events
59. What is an excellent way to draw potential clients to your website on a regular basis?
Write blog posts and articles for your own newsletter and link them to your website
60. What is an excellent way to do?
Draw potential clients to your website on a regular basis
61. What is one of the best things about posting articles on social media?
62. What is a good thing about posting articles on social media?
Hit or miss
63. What is the next step to consider when a consumer sees or hears about you, your company, or your product?
64. What are some of the best places to advertise consumer goods?
Facebook and Instagram
65. What is the biggest mistake novice marketers make?
Throw up their hands
66. What was the biggest mistake novice marketers make?
Wasted my money
67. How many touches does marketing take before a prospective buyer notices your product?
68. What is a touch?
Any time a consumer sees or hears about you, your company, or your product
69. When has there been a big upswing in the number of people listening to podcasts?
The start of the pandemic
70. What is putting together your own podcast?
71. What happens if you don t let people know it is out there?
If you don’t let people know it is out there, they won t tune in to listen
72. What is the preferred method of gaining information?
73. What can be an easy way to give your clients and prospects excellent information?
Creating your own podcast
74. What happens when a site changes its algorithms so suddenly your posts aren t being seen or the site where your followers were active becomes unpopular?
When Social Media Goes Wrong Just when you think you understand social media, it changes
75. What happens when a site changes its algorithms?
Your posts aren t being seen
76. What are the problems of creating your own podcast?
77. What can you do to improve your social media?
Research the new algorithms and adjust
78. What can you find out about social media?
Which sites your followers have gravitated to and join those
79. What are some of the problems you can find out about social media?
Other problems aren t so easy to fix
80. What kind of press keeps popping to the top of search lists?
81. What company has dealt with everything from negative restaurant reviews to slander?
82. What is the first thing to understand about social media?
No matter how hard you try, it will still be there
83. What can you do to make negative reviews disappear?
Move it lower in the search engines
84. What is the name of the podcast that you receive when you have had negative press that keeps popping to the top of search lists?
85. What can a negative review be about if you are in business for any length of time?
Something very small or very large
86. What happens to a client or customer who is unhappy?
If something you consider very small hits social media in the form of a a large amount
87. What can become a major detriment to your business?
88. How can a social media site take down a bad review?
89. What happens when a social media site takes down an unfair review?
Unfortunately, this usually doesn t work
90. What type of social media site does a bad review come from?
91. What website does trollers tell stories of bad reviews disappearing from their sites while bad reviews linger on?
92. What type of review did an author receive?
93. What kind of social media site does a bad review come from?
94. What does a troller want to do with a negative review?
Whether you feel the review is justified or not, you still must deal with it
95. What is the best way to deal with a negative review?
Get a lot of positive reviews
96. What are some sites where your business is listed?
Yelp, Amazon, and the other sites where your business is listed
97. What is the best way to deal with negative reviews on Yelp, Amazon, and other sites where your business is listed?
Make it easy
98. What is the best way to deal with negative reviews on Yelp, Amazon, and the other sites where your business is listed?
A card with the URLs listed for the review sites you use
99. What does a card with the URLs listed for the review sites you use?
Explain clearly what you need
100. How is a short phrase worth?
Often a short phrase is worth just as much as a lengthy report
101. What type of review is more often read than several paragraphs describing a meal in detail?
102. What is the difference between negative reviews and bad reviews?
The higher number of great reviews you have, the less weight will be given to one or two bad reviews
103. What is the best way to deal with negative reviews?
The wrong way to handle a bad review
104. When did a friend write a bad review about the location?
A few days after it was over
105. Who called my client and told her she would not reimburse her for the stolen items?
The owner of the venue
106. Why did the client ask her friend to take the review down?
It was more important to her to be reimbursed for the stolen items
107. What type of reviews did a friend have?
108. What does the owner of the venue say they threaten anyone who gives them a bad review?
109. What does the owner of the venue do?
Threaten anyone who gives them a bad review
110. What can you be sure that even though a bad review was taken down?
My client will be telling everyone she knows about her awful experience
111. What type of reviews can often be as effective as online ones?
112. What is the name of a real wordofmouth review?
Working With Negative Press
113. What newspaper does a negative review appear in?
114. What happens when a negative article appears in a local or worse yet, national newspaper?
Sometimes those mistakes are bad enough to make the news
115. What is the name of the person who wrote a bad review?
Must go on
116. What must a person who wrote a bad review do?
Continue to hold down a job, make money for his family, and just live life
117. When did I have a client who faced a worstcase scenario?
Several years ago
118. What is the first thing someone out about you finds on search engines?
A report of a bad mistake
119. What is the only thing you can do when a report of a bad mistake goes away?
To attempt to move it to the bottom of a Google search with newer, positive newspaper and website articles of equal or greater reach
120. What newspaper does The New York Times rank higher than an article in a local newspaper?
121. What is the name of an article you wrote that gets picked up by?
A large online
122. What publication will rank higher than one you post on your own website?
123. How does HuffPost rank higher than one you post on your own website?
It will take planning, effort, and time to knock negative articles to the second or third page of a search engine
124. What is a common problem that occurs all too often these days?
Foot in Mouth Disease
125. How often are Foot in Mouth Disease examples found?
126. What is one example of Foot in Mouth Disease?
A bad joke, a thoughtless remark, or just an innocent mistake
127. Who does Foot in Mouth Disease happen to all the time?
Politicians, rock stars, and celebrities
128. What happens to politicians, rock stars, and celebrities all the time?
An employee does something insensitive
129. What company called the police on a customer?
130. When do people know you are sorry?
When you ve done something wrong
131. What can sometimes saying you re sorry in the wrong way, or for the wrong reason, do?
Inflame a situation
Finding Your Village Networking in Real Life
1. What type of media has its place, but you still need to get out and meet real people in real life?
2. What can be in the middle of a pandemic?
Difficult and also unsafe
3. In what year are there still ways to get to know people and make better connections?
4. What is the name of Angela Jia Kim?
Savor the Success
5. How many people leave port every day?
6. What ship returns at the end of the day?
7. What does Angela Jia Kim say about a small fishing village?
It has gone to its destination and returned with exactly what was expected
8. What happens to the second boat in a small fishing village?
The second boat hits a storm and is shipwrecked
9. What happens when the second boat hits a storm and is shipwrecked?
10. What happens to the third boat?
Blown off course
11. How many people will bring you nothing?
12. What did Angela Jia Kim receive?
13. How long has it been since the stayathome orders came out?
14. What is the name of the prospect I contacted before the stayathome orders came out?
I am now ready to start working with you
15. What is the right time to contact them during a crisis?
Start with the clients you already have
16. When is the right time to contact them?
During a crisis
17. What is the right time to contact the clients you already have?
18. What do you need to do if you know a client is having a problem?
19. What do you use to communicate with a client?
Telephone, email, or whatever method is appropriate
20. What is often doing what is right and polite doing what we learned from our parents?
21. What do you take the time to do?
22. What is the name of the people you care about when you make a phone call to a client?
People you care about them
23. What do you do when you make a phone call to a client?
Make new connections
24. What do you remember when you make a phone call to a client?
The names of their family members
25. What is the name of the family members that add up and help you create the village you need?
26. What can a Zoom meeting be unless they are well run?
27. What does the Zoom networking meetings mean?
They are still important
28. What are Zoom meetings a means of?
Announcing to other business owners that you are still here
29. What do you do to make new connections?
Take notes on all the participants
30. What is the purpose of a Zoom meeting?
Decide who you want to get to know better
31. What do you do to make sure you take notes on all the participants?
32. What do most Zoom networking groups provide a list of who attended?
Email addresses and possibly telephone numbers
33. What type of meeting can you make an appointment for?
34. Where can you get creative?
In a park or other outdoor space
35. What do you do if you decide to meet in person?
Be polite and wear a mask
36. How many people do you want to connect with?
At least one new person each week
37. At some point we will be able to return to what?
Oldfashioned IRL networking events
38. What can be a lot of fun?
39. What can be a lot of fun if you love to go out and meet new people?
Too much fun
40. What happens when we finally feel we can go back to meeting in groups again?
Some people will have a hard time not overdoing the networking part of business
41. What do you need to take a closer look at when you find yourself going to every networking event in your area?
How and why you are networking
42. What is the purpose of business networking?
No business owner can go it alone
43. What do business owners need to go for?
44. What type of product are you looking for?
A new vendor of a specific product
45. What technology is constantly on the lookout for when I go to restaurant shows?
46. How many areas do we work with often?
47. Where can you make great contacts?
48. What do Chambers of Commerce think of as?
A way of creating your own small Main Street or village
49. What are some people who need at some point?
A plumber, an electrician, or an IT guy
50. What is a great place to connect with prospects and other networking partners?
Your local chamber
51. How many chapters do BNI and LeTip have?
Chapters in almost every community
52. What can BNI and LeTip be?
53. What is a group I tend to frequent often?
My colleagues have gained much business from them
54. What is a group I am more than happy to do when you choose what networking you like?
Substitute from time to time and meet new people
55. When you choose what networking you like, be sure what?
It feels right for you
56. What is the name of LeTip?
57. How often do mastermind groups meet?
58. What do masterminds have a place where they have a place where they can discuss whatever business issues they are currently dealing with?
They don t need to put that
59. What type of person can get advice and share their experiences with others?
Game face on
60. What is the name of a mastermind group?
A TAB group
61. What are the members of a TAB group?
Several different industries
62. What do I always learn a lot at?
63. What do you need a smaller group to network with your Tribe?
Chamber and other local businesses are your village
64. What are the people you go to when you have a great day?
When you have a great day, or when you have a really bad day
65. What is the name of your Tribe?
A formal Mastermind group, an informal group of friends, or referral partners
66. How often should you meet with the Tribes?
Once a month
67. How will you talk about Tribes in the next chapter?
In more depth
68. What is a good thing about networking with the wrong people?
Meet the Decision Makers
69. When it comes to networking, make sure you do what?
Meet the decision makers
70. What is networking for business?
71. What is networking for business not about?
72. What are your friends?
Janitors or CEOs
73. What is a plan to network monthly?
Plan Your Networking
74. How many interesting groups do you need to check out?
Two or three
75. What should you do before you go if there is a list of attendees who have signed up?
Check them out online
76. What is a chance to meet and make connections with the most people?
Arrive early and leave late
77. What do you need to do to make connections with the most people?
Ask questions about the other person
It Takes a Tribe to Raise a Business
1. What is an island?
2. What is the social distancing we have been required to do recently?
We don t work in isolation
3. What do I reach out to while staying home?
My clients, my business mentors and resources, my networking groups, and my family
4. What type of business does it take to raise a business especially when times get tough?
5. What is the opportunity to grow a Tribe?
Learning from the experiences and histories of everyone around us
6. What do you need to learn from the experiences and histories of everyone around you?
Let s look at some of the people and groups you need in your business Tribe
7. What are some of the people and groups you need in your business Tribe?
Mentor Mentee Relationships
8. What do you need many mentors throughout your life because we all have?
Different strengths and weaknesses, different skills and experiences
9. What is a mentor who may not be able to help you as you move through your career?
Mentor who helped when you graduated from college may not be able to help you as you move through your career
10. What do you need to find when you graduated from college?
New people with new experiences to turn to for advice
11. What does it mean that your relationship changes over time?
You throw out your old mentors
12. What happens when we don t ask for advice as often?
Sometimes that means we see them less
13. What may be the name of the mentor who helped when you graduated from college?
14. How do your roles change in the best relationships?
Teacher and student to friend
15. How do you gain by finding mentors in your life?
It is also valuable to mentor others
16. What group do you meet with your employees and coworkers?
17. What do you need to be helpful to your employees, your coworkers, and new business owners you meet at a networking group?
Pay it forward and give help whenever you can
18. What can the people you help become part of your Tribe?
A great referral partner, a friend, or the next VP in your company
19. What did a friend tell me about a mentee relationship?
20. What relationship did a friend recently tell me about?
21. What was the name of a mentee relationship that he had early in his career?
22. What kind of person was the mentee man who never gotten a college?
A hard worker
23. What is a must for a mastermind group?
24. What did the mentee urge him to do to earn his degree?
Return to college
25. What rank did a mentee rise to?
26. What did the mentee become?
27. What was the name of the person who encouraged his mentee to return to college to earn his degree?
28. What is the role of a good mentee?
29. What is value in a good relationship?
How you prepare and show up for your relationships
30. What does a mastermind group do to move forward?
31. What do you do to make sure you are of sound mind and body?
Make notes and show up with questions you want addressed
32. What is a definite plan for how to walk away from a meeting?
33. What group is different from other business groups you will join?
34. When I attend a networking group or a Chamber of Commerce meeting, what does a mastermind group do?
I always feel I have to wear my game face
35. What do I have to do when I attend a networking group or a Chamber of Commerce meeting?
Put the best face on my business
36. What do I know about a mastermind group?
Some of the others very well
37. What does a mastermind group do with someone whining about their problems?
38. What does no one want to do business with someone whining about their problems?
It does not instill confidence
39. What is the name of a mastermind group that is different from other business groups you will join?
40. What types of people come across at networking meetings?
Needy, incompetent, and unsuccessful
41. Who is a mastermind group?
42. What does a business do without referral partners?
No business can survive without referral partners
43. What does no business can survive without referral partners?
Not all referral relationships are equal
44. What kind of advisors do you work with and trust?
45. What are some of the reasons for referrals?
There can be many reasons for this
46. What is one of the reasons for referrals?
First part of the chain
47. What do I often refer people to as a marketing person?
Graphic artists, website designers, and social media experts
48. How many of your professional advisors may you outgrow as your business grows?
One or more
49. What does a website designer s client not always need?
Fullservice marketing company
50. What are the people I consider my best referral partners?
The ones who bring me the most reliable referrals
51. What do the referrals give me?
A headsup on what the prospect is like to work with and particular things I need to know about the job
52. What did a good referral partner do?
They have talked with the prospect about me and told them why I would be best for the job
53. How much time spent courting a new prospect can a good referral save?
Hours, if not weeks
54. Who are the professional consultants you must have to be successful in business?
Your lawyer, your accountant, your bookkeeper, your financial advisor, and your insurance advisor
55. What is one of the most important parts of your business?
56. What do you do if you don t trust one of your professional advisors?
Find a new one
57. Who may outgrow one or more of your professional advisors as your business grows?
58. What type of people do you need to be a good referral partner?
59. Who was a great lawyer?
60. What is an asset when you were starting out as?
61. What can be a difficult decision?
Moving to a new advisor
62. How hard is it to leave someone we trust who knows our business s history?
63. What happens to your advisor when you are starting out as a oneperson business?
No longer the right fit for you
64. What do you do if you must break up with one of your advisors?
65. What happens when you break up with one of your advisors?
Never know when you may need them again
66. When do you try to set up your own mastermind group?
After you have been in business for several years and have participated in at least one mastermind or similar group
67. How many people are in a small mastermind group?
Under five people
68. What does a small mastermind group work best for?
69. What do the most experienced members of your group consider?
70. What do you feel need to do in mastermind?
Sign nondisclosure agreements
71. How do you set up a mastermind group biweekly or once a month?
Regular and frequent meetings
Show Me the Money
1. Who was asked to show me the money?
2. What can be said of many aspects of business?
Never walk into a room without knowing what you want
3. How can we ever forget the first time we saw the scene in Jerry McGuire?
Many aspects in business
4. When do you know what type of person you are looking to meet before heading into the meeting?
When attending a networking event
5. When meeting with a prospect, have what in mind for that meeting before it starts?
6. When negotiating a contract, what is important to know your goals?
Keeping that information close to your vest
7. What is the term used to describe your goals at the start of a meeting?
Spilling your candy in the lobby
8. What is the name of a business that you should not broadcast at the start of a meeting?
It is very unusual for someone to hand you business the first time you meet
9. What should not be your goal for an initial meeting if it is you will likely be disappointed and quit working with a prospect long before you should?
Completing the deal
10. What is a realistic goal for a first meeting?
A second meeting
11. What is the first meeting with a new prospect?
12. What do you need to learn about a new prospect?
What the prospect wants
13. Who needs to discover what you have to offer?
He or she
14. What do you need to learn from a prospect?
If you can work together
15. Why do you have to take the time to explain the value of what you are selling?
Consultants not selling hard products
16. What do you need to learn about the prospect s goals before you know how?
You need to learn about the prospect s goals before you know how, and if, you can help them
17. What do you need to do to make a sale?
To make a sale
18. What is the name of a business that you want to close a deal because you have something of value they are looking for?
19. Why do you want to close a deal?
Because you have something of value they are looking for
20. What does a prospective client really need?
Something entirely different
21. Why does a prospective client come to me looking for something entirely different?
Because the person doesn t understand the marketing business
22. What does a prospective client do?
What they are coming to me for
23. What does a prospect tell me they need to do to gain more business?
24. What is a way to use a logo to gain more business?
25. How are you showing up?
What is the language you are using Use the language of a leader
26. How many qualifying adjectives do you add when you say thank you?
27. What do you do when you say thank you?
Ask what the other person thinks
28. What do you frame your sentences as?
Positives, not negatives
29. What do you want to do with a proposal?
How you can help
30. What do you want to do with a sale?
Make sure your product or service gets them the results they are looking for
31. What is your goal for a first meeting?
A request to submit a bid or proposal
32. What can a good proposal be?
33. How can a company turn your proposal into their own project without paying you for it?
Lay out the whole plan, but not with enough details
34. Depending on your business, your final proposal may be entirely written or include what?
35. How many questions do you have before starting to work with an organization that requests a complex proposal?
A couple of questions
36. What organization did I recently put in a proposal to?
A nonprofit corporation
37. Why did I go ahead with the proposal?
Despite what I heard
38. Why did creating the proposal give me the experience of what?
Developing a new type of program
39. What was my goal of developing a new type of program?
Gain experience, not necessarily to get the business
40. What did I try to do before preparing a proposal or bid?
41. What did I want to do to gain experience?
There is additional research you must do before preparing a proposal or bid
42. What are you preparing the bid for?
What company have they worked with Approximately what price range have they paid for similar work
43. What is the key to working with boards Negotiating with boards?
Patience and diplomacy
44. What is important when working with a group of people whether it is a formal board or a less formal partnership?
One contact one person who can break the tie and say yes or no in any given situation
45. What do you want to do with a board?
Know who this person is at the start of the project
46. What streamlines communication between you and the board?
Having one key contact
47. What needs to be approached differently?
48. What is one of my least favorite people to approach?
Giving a performance without offering any feedback or any idea of what they re looking for
49. What do women find working with to be?
50. What do women tend to do?
Hold each other to a higher standard
51. What does a woman want to do?
Raise the bar
52. What is the name of a new mentee that a woman wants to challenge you to do better and be more for your own good?
53. What type of relationship does this mean you are working with someone who will never be satisfied with what you do?
54. What does this mean you are working with someone who will do?
Never be satisfied with what you do
55. What do you do when you meet a person who will never be satisfied with what you do?
Be very clear about their agenda
56. What type of client will you get an immediate feel for?
57. When you have a feeling for a client, what is the best way to do this?
Go with your gut
58. What is a better way to turn down a client?
Cost you more in time and trouble than the job is worth
59. What is a good way to turn down a client who will cost you more in time and trouble than the job is worth?
Make sure you charge enough to cover the difficult client fee
60. What is one of the best negotiations in which you both come out with a positive outcome?
Creating a Win Win
61. What is the best way to get to the point in a negotiation in which neither side is moving forward?
Stop and set an appointment to begin again at a new time and place
62. What will give you time to do without slamming doors and ending the negotiation?
Rethink things and develop a fresh approach
63. What do many of us live with this myth I don t have to ask for?
They will see my value and just give me more money
64. Why is this often just an excuse that we use?
Because we are afraid to ask for the amount of money we are actually worth
65. What is the reality of a client’s bargain rate?
Always have to ask for the money
66. What happens if you don t have to ask for the money?
The other person will assume you are happy
67. What did I ve found that giving a client the bargain rate never works out well for?
Giving a client the bargain rate never works out well for either of us
68. What does the person who asks for the bargain rate often turn out to be?
The person who wants the most service
69. If you haven t been very specific on what the client can expect for the price, you will end up with what?
An unhappy client
70. What is a problem that women often have no matter what?
The Elephants Under the Rug
1. How many people have an elephant hiding under their rugs?
Two or three
2. What is the name of an elephant that is always lingering there, waiting to trip you up?
Something you don t want to talk about
3. What are some of the elephants?
4. What do we find when we throw back the rug and take a look at our elephants?
They are a lot easier to deal with
5. What do we find that elephants are a lot easier to deal with than originally feared?
Let s shed a little light on a few of the most common problems women have in business
6. What is a major part of life in today s workplace?
7. What is one of the biggest reasons women fall behind in technology?
They have taken time off to have a child or care for a family member
8. What are some of the most common problems women have in business?
If you don t know at least this much, you are not going to survive in the business world
9. What is the best thing to do to keep up with technology?
Pick your battles
10. Where are classes often available?
Public library, school, or community college
11. What do many YWCAs offer?
12. What is one of the most important things women have in business?
13. What do you need to know how to do?
Zoom, Skype, and use other video conferencing programs
14. What do you need to know how to Zoom, Skype, and use other video conferencing programs?
Your own industry
15. What industry has preferred apps?
16. What do you need to know how to Zoom, Skype, and other video conferencing programs?
Which apps are the most prevalent in your industry
17. What have computer programmers known as?
Never kept up with the latest languages
18. What is the name of a computer programmers who can only code in?
19. What do programmers want to know yourself?
Know your limitations
20. When it comes to technology, what do you need to do?
Spend time or you need to spend money
21. What do you want to learn QuickBooks?
22. What do you need if you hire someone to handle certain tasks?
Rudimentary knowledge of how the apps work
23. What do you need to do if your bookkeeper is out sick and you need to look up information about a past due account?
Check on something if you need to
24. How long does a friend say we all have when we are just the right age?
25. What did everyone say I was too young to be in my business?
No one took me seriously
26. How long did I walk into a networking event?
27. What kind of women experience this?
28. How old were men when they were told they were?
29. What can you do to make sure you and your company stay fresh?
Stay up to date
30. What issues did we already discuss?
31. What is one thing you can do to make sure you and your company stay up to date?
32. What does a woman look like?
33. What did you get rid of?
34. What do you want to do to get rid of the 1970s mustache?
Coloring your hair
35. When is one friend still stuck?
36. What is the exception to the rule?
37. What is the moral of a friend who is still stuck in the 1980s?
One person s signature look
38. What type of hair shows your creativity?
39. What will help you get the clients you want?
Looking up to date rather than dated
40. What do you do as a business owner?
Hire people of various ages
41. What type of person can be hired as a business owner?
42. What kind of blood can freshen up your business’s image like some young, new faces?
43. What can freshen up your business s image like some young, new faces?
44. What does nothing give a young company wisdom and experience like?
Hiring older workers
45. What happens when you are a woman in business?
46. What can be to be a woman in business?
47. Who believe a woman can t do the job?
Men and women
48. What does a woman in business often feel we have to prove we are?
Tougher, smarter, and better than a man
49. What does a woman in business feel we have to prove we are tougher, smarter, and better than a man?
Let that feeling hold us back
50. When a man sees a job he wants, what does he do?
He doesn t worry about whether or not he meets all the qualifications he simply applies for it
51. What happens when a man sees a job he wants?
Sometimes he gets the job, and sometimes not
52. What does a man do when he sees a job he wants?
He sure has a better chance of getting it because he has applied
53. What do women do when they read the job qualifications?
Read the job qualifications and then decide if they can t check all the boxes they don t even apply
54. How many years of experience do women need?
55. What is the thought of a woman in business?
56. What degree does the stereotypical woman say I only have?
Bachelor s degree
57. What is the stereotypical woman s thought?
I d better not even try
58. Why do women not get the job because they don t get the job?
Don t try
59. What is the reason women are not blaming gender discrimination on women?
Don t get me wrong
60. What does it mean to be a woman in business?
61. What does gender discrimination mean?
It is very real it does exist
62. What type of women consistently earn less than men when doing the same job?
Women of color
63. What have women suffered more job layoffs than men during the pandemic?
64. What is one way for women to beat the gender pay gap?
To own our own businesses
65. How many people do we employ?
Nearly nine million
66. What can you do if you are a woman in business?
Help other women
67. What standards do women hold to?
1. What is the last thing on your mind when you are in the middle of failing?
2. What is one meme that I like to say about failure?
Epic fail Try again
3. What is Epic fail Try again about?
4. At some point we all have what?
Problem in business
5. What happens when we all have a problem in business?
Won t resolve in our favor
6. What is success?
7. What is the road to success?
Zigzags, takes detours, and curves around mountains
8. When you feel as if you are failing, you are really just what?
On one of those mountain curves and can t see the end is in sight
9. What do you need to do when you feel like you are failing?
Make sure you don t fall off the mountain before you reach the top
10. What do you remember when you read stories about people who suddenly became famous or successful in their field?
There are no overnight successes
11. When you read stories about people who suddenly became famous or successful in their field, look more closely at what?
12. How long has it taken to become an expert at your business?
Years of hard work
13. How long does it take to become an expert at something?
14. How long will it take to become an expert at your own business?
Two hundred and fifty weeks, or approximately five years
15. What do you do not let that number do?
16. How often do you learn something new about being in business and becoming closer to expert status?
17. What are some of the lessons I learned about failure?
Build It, Tell People About It, and Maybe They Will Come
18. What do people do if they don t know about it?
Build it and they can t buy it
19. What is a slogan that doesn t work well in real life?
A very nice slogan in a movie
20. Why am I mentioning this in a chapter on failure because I ve met too many new business owners who gave up because they did not spend the
They did not spend the time and money needed to let people know about what they are selling
21. What do you need to do to tell people about your business?
If you don t have enough sales
22. What can you do if your business is not doing well?
Social media, traditional advertising, increasing networking, or any of a dozen ways to let people know you are out there
23. When did I make certain goals for myself?
When I make this much money, I will be successful
24. When I make certain goals for myself, how will I be?
25. How many people do I have when I have a successful business?
26. What did I learn as soon as I accomplished?
27. What is a great thing about having a goal?
28. What would most entrepreneurs get bored with their business?
29. What is another danger in worrying too much about success?
Thinking you made it and taking your eye off the ball
30. Who does it happen to?
Best of us
31. How long did I look at my first quarter earnings?
32. What happened to my first quarter earnings?
I got distracted
33. What kinds of things happen in life?
Personal and sometimes professional
34. What was the end of my worst years ever?
35. What did I have to spend time figuring out why it happened?
How could I get back on track
36. How many clients did I have to spend time figuring out why?
Lost several large clients
37. What was the long answer to losing several large clients?
Figuring out why
38. What is one of the first lessons in failing forward?
39. Who did I talk with?
Business coach, my accountant, and a couple of trusted friends from my Tribe
40. How many of my clients did I listen to?
41. What did I do with my business coach, accountant, and a couple of trusted friends from my Tribe?
Took the parts of their collective advice that seemed most relevant
42. What was one of my realizations?
Take my clients for granted
43. What was one of my realizations that I started to take my clients for granted?
Forgot to work on our relationships
44. What happens in business?
If you do not nurture a relationship, it dies
45. What did I do while I was delivering the product?
I wasn t taking care of the additional valueadded relationship building
46. What did other companies do to my clients?
47. What is a typical problem many business owners make?
Counting too heavily on a deal they haven t yet finalized
48. How many other potential clients do business owners have to prospect for each client?
Five, ten, or even twenty
49. What is a typical problem many business owners make is counting too heavily on a deal they haven t yet finalized?
Decide how much time and money you want to put into meeting a prospect
50. What type of work did I do for free?
51. What do you do to keep those fails to a minimum?
Courting the right type of client
52. What is a problem many new business owners have?
It s the only way your business will grow
53. What type of stretches do you have to stretch yourself?
54. How do you present yourself in a way that says?
I can compete with the big boys when going after those larger clients
55. What did you do if you have made it through 2020 without having to make major changes in your business model?
Congratulations You are one of a small and select group of business owners
56. What were some industries and businesses in the right place at the right time?
To take advantage of the pandemic and actually grow through it
57. What are some industries and businesses in the right place to take advantage of the pandemic?
Few and far between
58. What did you do if you navigated through 2020 and are still in business?
You have been both lucky and savvy
59. What did you do if you were still in business?
Let me tell you a little about one of the decisions I had to make
60. How many locations did I expand the co working space to at the start of 2020?
61. What were my first licensing model sites?
The second two sites
62. Where was the first location in which I owned the co working space?
63. What model did the other sites have?
64. What is a model that allows the owners of office space to generate revenue?
The owners of office space have the opportunity to generate additional revenue in underutilized areas of their buildings
65. How much do owners of office space pay for the use of the co working space brand, our lead generation, and our standard operating procedures?
66. What do all of our spaces must meet?
COVID19 health and safety protocols and standards
67. What was the name of the business owner in Woodbridge in the past year?
68. How long did I have a lease with my landlord?
69. What did I use to manage the office space for my landlord?
Co working space brand
70. How many coworking spaces did I reduce to in 2020?
71. What was my first thought about downsizing?
72. What was the goal of my business in 2020?
To open more coworking offices
73. What was the first thought that I failed to open more coworking offices?
74. What was the name of the baby who started my business in Woodbridge?
75. Where did I start my business?
76. Who did people think I went out of business if they didn’t see my sign on Main Street?
My mastermind group
77. How many co working space locations did I reduce to in the end?
78. In what year did I open more coworking offices?
79. What made it difficult for the Woodbridge location to be workable under new COVID19 guidelines?
80. How many private offices did the Woodbridge location have to be converted to?
81. What changed as my businesses grew?
My business vision changed
82. What model did I move from to a licensing model?
83. Why did Woodbridge move from ownership model to a licensing model?
Woodbridge did not fit this new business model
84. What did I look at as a failure?
85. How did I look at downsizing as a failure, or I could look at it as a new phase in my growth as an entrepreneur
Not every project you undertake or every plan you make will be an unqualified success
86. What is accomplished and what you have learned?
What you have learned
87. What can this experience boost?
88. How much is a good batting average considered?
89. What doesn t make you a failure?
90. What can you do to help others?
Help others with the lessons you have learned
Self Care and Coping
1. What is the most important part of Extreme SelfCare?
One of the most important
2. What benefits did you have if you came from the corporate world before becoming an entrepreneur?
A variety of selfhelp classes, possibly even medical checkups
3. What does Extreme SelfCare mean?
Make sure that the close relationships that we do have nurture us
4. What does Extreme SelfCare mean if you don t take the time to exercise, eat right, and take care of your emotional and
No one else is going to do it for you
5. What do you need to be more mindful of?
If you are in a stressful situation at home or at work
6. What is the most important part of taking care of yourself first?
7. What is Extreme SelfCare?
Put Yourself First
8. What do you ve probably seen safety instructions on an airplane that say?
If the oxygen mask drops down, place your own mask on first, then help others
9. What is a big part of taking care of yourself first?
Making sure the people around you your family and your friends know what is going on in your life
10. Who is important in your life?
Your significant other Your children
11. What has happened to the number of people we see on a regular basis?
12. What is one of the most difficult things in life?
To talk honestly and openly with others about your feelings and any problems you might have
13. What is the most difficult way to talk honestly and openly with others about your feelings and any problems you might have?
Keep your expectations realistic about the other people in your household
14. How many people do you expect to fill all the roles you would like?
One or two people
15. What do you want to do when you see fewer people?
Find ways to connect with your friends and family anderen than in a restaurant or other indoor situation
16. What do you want to do with friends and family?
Schedule a walk or another outdoor activity with friends or family you don t see regularly
17. How do you feel about a walk or another outdoor activity with friends or family you don t see regularly?
Sometimes I feel like I don t want to talk with someone
18. What do you do if you feel like I don t want to talk with someone?
19. What do you need to do with journaling?
Give yourself some method to work through the various thoughts you have going on in your head
20. When managing healthy relationships, what is important about managing healthy relationships?
It s okay to also make sure you are getting quiet time for yourself
21. What do you need to create with everyone at home together?
Some of your own physical space
22. What are great personal activities?
Solo walks, swims, prayer, or reading
23. What is important to health?
24. How do we all know that regular exercise is important to health?
Easy it is to put off exercising in favor of almost anything else
25. What is the best way to make sure you get enough exercise?
Schedule it first
26. How many minutes of movement do you plan to start your day with?
Twenty to thirty minutes
27. Who is a big fan of moving your body?
28. What improves both our mental and physical health?
29. What do you need to check with before you start any type of strenuous regime?
30. How many pounds do you need to do a marathon?
A hundred pounds
31. What is the most important thing about regular exercise?
Develop a regular exercise routine
32. What do you do to improve your mental and physical health?
33. What do you call a snack at your desk?
34. How often is it fine to grab a snack at your desk and call it a meal?
Once in a while
35. What is one of the best ways to ensure you will eat right?
Plan in advance
36. What do we need to do when planning our meals and shopping ahead?
Keep it up
37. How often do you plan what you will eat?
Once a week
38. What makes it much more likely you will eat a healthy meal?
Having the ingredients you need
39. What will you eat if you have it in your house?
Good or bad
40. What can you easily eat if you have a chance?
Several good meals
41. What are chips and salsa and a glass of wine that will not give you the nutrition and energy you need for the next day?
42. What is the amount of food we are eating out?
43. What are some of the ways we are getting our restaurant meals served at our homes?
Curbside pickup and various delivery apps
44. What is a good idea of bringing home a meal for your family?
Where you are ordering from
45. What is the name of a restaurant that can bring home a meal for your family?
46. What do you want to order for your family?
From restaurants that cook healthier, locally sourced food
47. What do you plan for?
48. What was a very challenging time for people who wanted a celebration?
49. What kind of orders did people just need to celebrate graduations, birthdays, or Easter in the usual way?
50. When are we here?
51. What is the reason we are here right now?
We cannot get it back
52. What is the name of the Christmas Carol that the Cratchit family celebrates?
53. When do we have to change our celebrations?
When they have very little
54. What may have to happen to our celebrations?
55. When does mourning occur?
56. What do we do not have to wait to be happy, or for everything to be perfect?
To have gratitude
57. What does the pandemic of mourning mean?
58. What two things look very different right now?
Thanksgiving and Christmas
59. What have the holidays meant in our home?
Visiting family in California and celebrating with family in New Jersey
60. What is the name of the family that I often feel as if I am living a real life version of?
61. Who is divorced and shares custody of his three children?
62. What can holidays become?
63. How many people were looking at Thanksgiving dinner for this year?
64. What did I think we were looking at Thanksgiving dinner for two?
Let s kick off Thanksgiving early when we have the kids with us, and celebrate all week long
65. What do you think local when planning celebrations?
Buying gifts or going out to dinner
66. Where do you go to to order gifts?
67. Who needs your business more than ever?
Your local boutique, caf, or diner
68. What does a local boutique, caf, or diner need your business more than ever?
If you talk with the owners, they might be able to make your celebration even more special
69. What do you do every day?
Brush your teeth
70. What do you stack every day?
71. What is your routine You get up every day, brush your teeth, dress for work?
They are so routine that you don t even think about them as you do them each day
72. What is one of the best ways to take care of yourself?
73. What do you probably have to do with your habits?
Stacked more habits
74. How do you get up at the same time?
75. What do you do when watching a movie?
Read your emails
76. What is my general routine?
5 a.m. Wake up
77. What are two days of outdoor activities?
Bike rides, hiking, walks on beach
78. What do we usually reserve our outdoor activity days for?
79. What do we usually reserve our outdoor activity days for the weekends?
Breakfast of two eggs, with toast and a veggie on side or in the eggs
80. What is the time of day for a one hour lunch break when I run an errand or take a walk?
8 a.m.5 p.m
81. What is the name of the day when I m still answering emails while watching a movie?
56 p.m. Cook
82. What day is always different?
83. What do I do when I try to relax and spend time with my family?
I have to confess sometimes I m still answering emails while watching a movie
84. What was a way of life before the pandemic?
85. When did the whole world take the concept of multitasking to a whole new level?
86. What basic chores do many of us have to keep up with?
Laundry and cooking
87. What type of brains are not really good at handling?
88. How many tasks are we reduced, not enhanced?
Many tasks at one time
89. What is the result of many tasks at one time?
Reduced, not enhanced
90. How many things at once do we really can t do at once?
91. What does the TwentyMinute Rule do?
Create a list of the tasks you need to do each day
92. What happens when we are working at both tasks?
93. What does the problem do as we increase the number of things we do simultaneously?
94. What is one thing to do when we increase the number of things we do simultaneously?
Cook dinner while watching television
95. What is one thing to cook dinner while watching television?
Try to give someone your full attention
96. How many times have you started checking your email while on a telephone call, only to have to ask the other person to repeat what was said because?
You weren t really listening
97. What does a lot of studies have shown the negative results on our efficiency, productivity, and even if we chronically multitask?
98. What is the problem with multitasking?
Sometimes it is just unavoidable
99. How long do you plan to devote to each task?
100. What does the TwentyMinute Rule require planning?
Devote all of your attention to that one task during the designated time
101. What does the TwentyMinute Rule require?
102. What are some of the tasks you need to do each day?
Plan when you will work on each project or task and for how long
103. If you have other people in your home or office, what may be difficult?
If you have other people in your home or office, this may be difficult
104. What happens if you have other people in your home or office?
105. What will always be interruptions?
A schedule or list
How Big Is Your World
1. What do you get to choose how you define your piece?
You don t have to conquer the whole world just your little piece of it
2. What do you get to choose?
How you define your piece
3. Who is a former business coach?
4. What type of realtor is Lorette Pruden?
5. What does Lorette Pruden give you?
You get the idea
6. What is the name of the marketing business that I ve focused on working with clients in the hospitality business?
7. What is the biggest niche of 20 Lemons?
8. What do restaurant owners or innkeepers or tavern owners want to say about marketing?
Talk to Noelle
9. What does Noelle know all about?
Marketing for businesses like ours
10. Who do I focus on at the co working space?
Entrepreneurs and small business owners
11. What happens when there is a shift in your market?
12. What type of pandemic did the whole world change?
13. What was the first time we were in safer at home mode?
First six weeks
14. How long did the first six weeks of safer at home mode last?
Eighteen months to two years
15. What did you all start saying?
16. What has become a fashion statement?
17. What did I have to do in my business?
18. What type of business did Lorette Pruden have to make some big shifts?
Audience in the New
19. What is the first step in reinventing yourself in the new, postpandemic marketplace?
If you haven t already faced the facts, now is the time to do so
20. What is the person you used to sell to?
Not the same
21. How many things can you sell to in the postpandemic marketplace?
22. What did I do in my own businesses?
Take a good hard look at my client list
23. What restaurant was my target market before the pandemic?
24. What made up the bulk of my clients?
Restaurants and inns
25. What type of space did my clients need?
26. What were the clients ordered to do at the co working space?
Stay at home
27. What type of mode did you have to imagine when you started making plans for life and business in the new world?
28. What did you experience in your own business?
29. How long did the stayathome orders last?
A month or two
30. When did we all get out of panic mode and start making plans for life and business in the new world?
31. What has changed in the postpandemic marketplace?
Our world has changed
32. When will we be faced with life in the next two years?
33. When did COVID19 happen?
34. What will many people be reluctant to go back into once the virus has gone?
35. What will many businesses have found?
They work quite well and with less overhead if most of their workers are remote
36. What will workers have become used to if they are back in the office?
37. What will go out of style?
38. How will the cubicle farm go out of style?
It won t be coming back for quite a while
39. What is more important now than it has ever been before?
40. What is changing constantly?
Rules and regulations
41. What is one of our biggest concerns right now?
42. What did a friend tell me about walking into a restaurant?
No of the servers were wearing masks
43. What group was setting up to perform?
44. What was my friend’s reaction to the pandemic?
45. What was the cause of my friend’s walk out of a restaurant?
46. What is the politics of the pandemic?
47. What do I m just here to talk about?
How you, as a businessowner, can make your customers comfortable
From Main Street to My Street
1. When did we move our work off Main Street?
2. What has changed the way we work?
3. What is one thing that is certain The way we work has changed forever?
Not all of the changes will last, of course, but some are here to stay
4. What is one of the first things I think will not come back anytime in the near future?
Working side by side at desks pushed close together, often without any walls between workers
5. What is one reason companies have had to spend too much money investing in transparent shields?
6. What have companies had to spend too much money investing in?
7. What concept of coworking won t return anytime soon?
The cubicle farm
8. What will be more corporate travel in the next few years?
9. What is the name of the small business owners who want to see their grandkids?
10. What is a place where we have the opportunity to hear all of the speakers and see all of the workshops?
11. When does the convenience of working side by side at desks disappear?
When the pandemic is over
12. What happens when the pandemic is over?
It is going to be incorporated into new ways of doing business
13. What concept of cubicle will thrive?
14. What do people still need to do with coworking?
Get out and meet other people
15. What type of work does COVID19 work in all of the time?
16. How long will the fight against COVID19 take?
17. What does COVID19 mean as business owners?
We must all become ready to pivot again at a moment s notice
18. When do you have a parent of schoolage children?
Late summer and early fall of 2020
19. What type of school will you be able to do if you are a parent of schoolage children?
20. School will be at what location?
21. What will school be?
A combination of both
22. What is the network down today?
23. What are the reasons why the network is down today?
Parents, children, and teachers
24. What is the name of the company that developed outdoor dining options?
25. What did restaurant owners develop when the weather turned cold?
Outdoor dining options
26. What can happen ad hoc for a la carte restaurants?
Timing and planning
27. What happens to a la carte restaurants?
Catering locations that depend on events booked weeks out
28. What is commonplace on the East Coast to allow for changing parties to be indoors and outdoors?
29. What is the difference between changing temperatures on the East Coast and allowing for changing parties to be indoors and outdoors?
How much should business owners be willing to pay to heat the outdoors
30. What are some examples of the need to be in the next few years?
31. What are some examples of the need to be flexible in the next few years?
Many of your own
32. What is the name of the main street business?
33. How has the Main Street business changed?
34. Where does the Main Street business exist?
In homes across the country
35. What is the main street business that is now operating out of someone s home or garage?
36. What did the home office become more popular in the past few decades?
The home office has become more and more popular in the past few decades
37. What did small business owners no longer feel the need to hide their home office status?
Post office box address
38. What caused many new small businesses to open their doors for good?
39. How many small business owners have closed their doors for good because of the pandemic?
40. What do most small business owners and entrepreneurs believe in?
Grit and determination
41. Where does the pandemic happen?
Where one business door closes, another one opens
42. What have many people asked themselves during this time?
Can I work differently Am I doing what I want what changes can I make in the way I work
43. What do you want to do to keep your business going and make a profit?
Look at your numbers closely
44. When did I consider closing my business?
45. When did I start my business?
46. When did a safe corporate job come along?
47. When was the pandemic?
48. How long ago did I leave the corporate world?
Ten years ago
49. When did I see a light at the end of tunnel for my own businesses?
50. What was the name of the co working space that was not designed to handle the new regulations?
51. What do I still want to work with?
Hospitality and restaurant businesses
52. What is difficult for any small business to compete against large corporations?
Competing with the Big Box Stores
53. What does the Big Box Stores have?
54. What will everyone be wearing a mask?
If I go to Target or eat at Applebee s
55. What did a friend and small business owner say about the small businesses in town?
They aren t always following all the guidelines
56. What is the most important catchword for the next few years?
57. What is the most important catchword for the next few years if your customers don t feel safe coming into your business or using your products?
They will go somewhere else
58. What do you see in this book?
The issues I ve faced in my businesses are similar to those faced by every small business owner since the pandemic began
59. What does a small business owner claim to have all the answers to since the pandemic began?
No one does right now
1. Why do you get up every morning and juggle your customers, clients, friends, and family?
To make money
2. What do you hope to do?
Leave something behind
3. What is the purpose of juggling your customers, clients, friends, and family?
Selling your business for a profit or leaving it to your kids
4. What do you want to do at the end of your life?
More than a business. Make a difference in my community
5. What event did Jessica Varian Carroll attend?
S.O.A.R business symposium
6. Who was one of the speakers at the S.O.A.R business symposium?
Jessica Varian Carroll
7. What did Jessica Varian Carroll ask for?
A copy of her remarks
8. What does Jessica Varian Carroll think is something to do?
Remember and think about every day
9. How do you want to serve?
Serve in ways that bring you joy.
10. What are you doing when you make the biggest difference?
Know yourself, bring yourself, Do what matters now
11. What is a good time to start making a difference?
Stop waiting to make a difference. Start doing
12. How can you bring out the best in yourself at work and family?
Think service not success, and Relax
13. What do you do to build a legacy?
Make a difference in people’s lives
14. When we look at history, there have always been what?
15. Who gave the speech at the Sorbonne in 1910?
16. When did Theodore Roosevelt give a speech at the Sorbonne in Paris?
April 23, 1910
17. What was Theodore Roosevelt’s speech?
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.