1. What do prospective employers or clients see pictures of you partying with?
A red Solo cup in hand
2. How do you think about pictures of your business on Instagram?
As far as many people ever go in thinking about their online presence
3. What do you think about your online presence to the back of your mind before you relegate your thoughts about your brand to the back of your mind?
How you yourself use the internet
4. What do you check out before you relegate your thoughts about your online presence to the back of your mind?
5. What do you think she sounds like?
6. What do you think about when you hear the words online presence?
You re Not Who You Are But Who People Perceive You to Be
7. When do you meet someone at a networking event?
8. What do you think of a new prospect who wants to meet you to discuss a project?
She sounds like an excellent potential referral partner
9. What is the first think you do?
Head to Google
10. What is the only thing you find?
A Facebook or Instagram account
11. What should your online impression consist of?
Articles written by you or about you, directory listings, awards, and uptodate images
12. What constitutes your online brand?
13. What is the first step in improving your online brand?
14. How often do you spend two or three hours looking over your online presence?
Twice a year
15. What does googling yourself?
16. What is the first step in your presence?
17. What do social media sites use to help searchers find exactly what they are looking for?
18. What do professional and business sites focus on?
Skills, training, and achievements members are interested in
19. What does each search engine and every social media site do?
Constantly change their search algorithms
20. What do you need to do to ensure you are found by the right contacts?
Constantly update and add new information to your social media
21. When are new social media outlets available?
Every time we check online
22. What does the new social media outlets seem to be available every time we check online?
You can t be active on all of them
23. What are the big five social media sites for you?
Facebook, Instagram, Twitter, LinkedIn, and Pinterest
24. What do you want to have a private profile with a slightly different name for?
25. What is one of the first places other professionals check to learn about you?
Which of the big five best suits your needs
26. What type of search does a LinkedIn profile usually show up very high on?
27. What does each one have?
Pros and cons
28. What type of site attracts people in the photography industry?
29. What are the other sites you choose to be a thought leader?
30. What website should Authors have a profile on?
31. What new site is available for professionals in the arts industry?
32. What is a great site to advertise a workshop or group that meets regularly?
33. What does Meetup do well with?
34. What other groups are specific to your industry?
Check them out and decide if you need to be active on them
35. What is social media about?
More than just name recognition
36. How many people can you become a thought leader in your industry?
37. What is the first step in becoming a thought leader?
38. In what area is becoming a thought leader important for you?
39. What is more important to becoming a thought leader?
A regional, statewide, or even national approach
40. What is the best way to get into the newspaper?
To know a reporter
41. How long does a reporter watch your local paper?
A few weeks
42. What is the name of the newspaper that is writing articles on local businesses?
A business section
43. What does a reporter’s opinion whet her appetite?
What does not Ask for the type of stories the paper needs
44. What do you need to do to make sure you know a reporter?
Check on deadlines
45. What will do neither of you any good?
Calling to tell a reporter about a great story when it is too late to meet the publication s deadline
46. What is a call to tell a reporter about a great story when it is too late to meet the publication s deadline?
Don t worry if your ideas don t resonate with the reporter
47. What do you do to get a reporter to tell about a great story when it is too late to meet the publication deadline?
48. What do you do to become a person the reporter thinks about when she needs information?
Do not be a pest
49. What is the first stop in your journey to becoming a thought leader?
The local newspaper
50. What is the name of the local newspaper that is only the first stop in your journey to becoming a thought leader?
51. What is a great place to post articles and questions?
52. What is the name of Reddit’s page?
Ask Me Anything
53. What is the concept of the page?
List your area of expertise, then make yourself available to answer questions
54. What type of depression did a friend make herself available to answer?
55. How many people asked questions on Reddit s Ask Me Anything page?
56. What happens when you use Reddit?
If you don t try, you won t succeed
57. What do people try to do if you don t try to get a response?
Come up with a question that strikes a chord in people
58. What can help you gain more traction?
Tying your question to current events
59. What is an excellent way to draw potential clients to your website on a regular basis?
Write blog posts and articles for your own newsletter and link them to your website
60. What is an excellent way to do?
Draw potential clients to your website on a regular basis
61. What is one of the best things about posting articles on social media?
62. What is a good thing about posting articles on social media?
Hit or miss
63. What is the next step to consider when a consumer sees or hears about you, your company, or your product?
64. What are some of the best places to advertise consumer goods?
Facebook and Instagram
65. What is the biggest mistake novice marketers make?
Throw up their hands
66. What was the biggest mistake novice marketers make?
Wasted my money
67. How many touches does marketing take before a prospective buyer notices your product?
68. What is a touch?
Any time a consumer sees or hears about you, your company, or your product
69. When has there been a big upswing in the number of people listening to podcasts?
The start of the pandemic
70. What is putting together your own podcast?
71. What happens if you don t let people know it is out there?
If you don’t let people know it is out there, they won t tune in to listen
72. What is the preferred method of gaining information?
73. What can be an easy way to give your clients and prospects excellent information?
Creating your own podcast
74. What happens when a site changes its algorithms so suddenly your posts aren t being seen or the site where your followers were active becomes unpopular?
When Social Media Goes Wrong Just when you think you understand social media, it changes
75. What happens when a site changes its algorithms?
Your posts aren t being seen
76. What are the problems of creating your own podcast?
77. What can you do to improve your social media?
Research the new algorithms and adjust
78. What can you find out about social media?
Which sites your followers have gravitated to and join those
79. What are some of the problems you can find out about social media?
Other problems aren t so easy to fix
80. What kind of press keeps popping to the top of search lists?
81. What company has dealt with everything from negative restaurant reviews to slander?
82. What is the first thing to understand about social media?
No matter how hard you try, it will still be there
83. What can you do to make negative reviews disappear?
Move it lower in the search engines
84. What is the name of the podcast that you receive when you have had negative press that keeps popping to the top of search lists?
85. What can a negative review be about if you are in business for any length of time?
Something very small or very large
86. What happens to a client or customer who is unhappy?
If something you consider very small hits social media in the form of a a large amount
87. What can become a major detriment to your business?
88. How can a social media site take down a bad review?
89. What happens when a social media site takes down an unfair review?
Unfortunately, this usually doesn t work
90. What type of social media site does a bad review come from?
91. What website does trollers tell stories of bad reviews disappearing from their sites while bad reviews linger on?
92. What type of review did an author receive?
93. What kind of social media site does a bad review come from?
94. What does a troller want to do with a negative review?
Whether you feel the review is justified or not, you still must deal with it
95. What is the best way to deal with a negative review?
Get a lot of positive reviews
96. What are some sites where your business is listed?
Yelp, Amazon, and the other sites where your business is listed
97. What is the best way to deal with negative reviews on Yelp, Amazon, and other sites where your business is listed?
Make it easy
98. What is the best way to deal with negative reviews on Yelp, Amazon, and the other sites where your business is listed?
A card with the URLs listed for the review sites you use
99. What does a card with the URLs listed for the review sites you use?
Explain clearly what you need
100. How is a short phrase worth?
Often a short phrase is worth just as much as a lengthy report
101. What type of review is more often read than several paragraphs describing a meal in detail?
102. What is the difference between negative reviews and bad reviews?
The higher number of great reviews you have, the less weight will be given to one or two bad reviews
103. What is the best way to deal with negative reviews?
The wrong way to handle a bad review
104. When did a friend write a bad review about the location?
A few days after it was over
105. Who called my client and told her she would not reimburse her for the stolen items?
The owner of the venue
106. Why did the client ask her friend to take the review down?
It was more important to her to be reimbursed for the stolen items
107. What type of reviews did a friend have?
108. What does the owner of the venue say they threaten anyone who gives them a bad review?
109. What does the owner of the venue do?
Threaten anyone who gives them a bad review
110. What can you be sure that even though a bad review was taken down?
My client will be telling everyone she knows about her awful experience
111. What type of reviews can often be as effective as online ones?
112. What is the name of a real wordofmouth review?
Working With Negative Press
113. What newspaper does a negative review appear in?
114. What happens when a negative article appears in a local or worse yet, national newspaper?
Sometimes those mistakes are bad enough to make the news
115. What is the name of the person who wrote a bad review?
Must go on
116. What must a person who wrote a bad review do?
Continue to hold down a job, make money for his family, and just live life
117. When did I have a client who faced a worstcase scenario?
Several years ago
118. What is the first thing someone out about you finds on search engines?
A report of a bad mistake
119. What is the only thing you can do when a report of a bad mistake goes away?
To attempt to move it to the bottom of a Google search with newer, positive newspaper and website articles of equal or greater reach
120. What newspaper does The New York Times rank higher than an article in a local newspaper?
121. What is the name of an article you wrote that gets picked up by?
A large online
122. What publication will rank higher than one you post on your own website?
123. How does HuffPost rank higher than one you post on your own website?
It will take planning, effort, and time to knock negative articles to the second or third page of a search engine
124. What is a common problem that occurs all too often these days?
Foot in Mouth Disease
125. How often are Foot in Mouth Disease examples found?
126. What is one example of Foot in Mouth Disease?
A bad joke, a thoughtless remark, or just an innocent mistake
127. Who does Foot in Mouth Disease happen to all the time?
Politicians, rock stars, and celebrities
128. What happens to politicians, rock stars, and celebrities all the time?
An employee does something insensitive
129. What company called the police on a customer?
130. When do people know you are sorry?
When you ve done something wrong
131. What can sometimes saying you re sorry in the wrong way, or for the wrong reason, do?
Inflame a situation