Dear You, Young Girl

1. What was the most common time of the year for Main Street America?

Holiday time

2. How much did Black Friday sales increase in the heart of Main Street America?

4.2 percent

3. What was the name of the business that was thriving in the city of Lambertville, New Jersey?

Main Streets

4. Where was one of my favorite small gift shops?

Lambertville, New Jersey

5. What are a lot of people doing in Lambertville, New Jersey?

Shopping online

6. What was at the heart of Black Friday?

Main Street

7. What is the concept of a coworking space?

To allow remote workers and other business professionals who do not enjoy the isolation of a home office to thrive within their home community

8. Where are the coworking spaces located?

Communities

9. Where is the original co working space located?

Woodbridge, NJ

10. What happened to people in countries where healthcare wasn’t as good as ours?

People suffered due to a lack of health care services.

11. Where was the original co working space located?

Main Street, New Jersey

12. When is the Chinese New Year celebrated?

Jan-25

13. What was it called at the time?

Coronavirus

14. Who had the virus?

Passengers on a cruise ship

15. How did the administration handle passengers on a cruise ship with virus infection?

The passengers were quarantined

16. What travel agents still exist these days?

Kayak and Expedia

17. Which airline has been a part of the Chinese New Year celebration in New Jersey?

All major airlines that fly to China

18. How much did I owe in rental payments each month?

Several thousand dollars

19. What is closed?

Bed, Bath & Beyond

20. What two stores were open during the pandemic?

Grocery stores and the drugstores

21. What was the name of my marketing company?

20 Lemons

22. What did one business owner use to survive the largest paradigm shift of our generation?

A little grit and a lot of moxie

23. What is the purpose of this book?

To help you as a businessowner to survive and thrive

24. What are the two things that I hope you can learn from my journey?

The good and the bad, the celebrations and the disappointments

25. Who is the author of main street moxie

Nasheema S. Dixon

26. What is the isbn for this book?

ISBN-10 : 0988831996 ISBN-13 : 978-0988831995

1. When did I tell my parents that I was starting my own business ?

In 2008

2. What was the economy like when I started my business?

It was in a state of total flux

3. After years of boom, it was obvious we were heading for what?

Bad times

4. What was the first big paradigm shift in business?

Great Recession

5. What did most people think I should look for instead of opening a business?

A nice, safe, corporate job

6. What was the last thing I wanted to leave myself vulnerable to?

Corporate downsizing

7. When did I know that I wanted to be an entrepreneur?

As a little girl

8. When I played dress up, I wasn’t what?

Princess

9. What was something I wanted to do all my life?

Owning my own business

10. Who did I tell when I filed my LLC for my business?

No one

11. Who reminded me that I had to get started on something?

Accountant

12. What did I look at when I started a marketing company?

The problems of the companies I had worked for

13. What did I want to do without the roster of big clients or employees?

Help the little people and other small business owners like myself

14. Why did I feel like an imposter in the years since I started my business?

I ve learned most new business owners also feel as if they are faking it, at least part of the time

15. What type of moxie did I have?

Grit

16. What did Merriam Webster’s dictionary define as energy, pep, courage, determination, and knowhow?

Moxie

17. How old was moxie when I started my business?

Twenty-six

18. When do you need determination to keep on going?

When a client doesn’t pay you

19. What is the name of my particular brand of determination?

Jersey Grit

20. Where did I come from?

New Jersey

21. What is Jersey Grit?

The kind of grit that is needed to be successful in New Jersey, the most densely populated state in America

22. Why is Jersey Grit more than hard work and determination?

Jersey Grit is about working in a harsh, extremely competitive environment that requires much more than hard work and determination

23. What does Jersey Grit mean to you?

Succeeding

24. What two things make a difference when you are starting a business?

Moxie and grit

25. What are some quick ways to put yourself out of business?

Open yourself up to lawsuits

26. What has changed the rules for acceptable business attire?

COVID-19 pandemic

27. What do you need to wear to be taken seriously?

Power suits

28. What type of dress does a prospect want to wear for a first meeting?

COVID casual

29. What is the main reason I talk to people in business today about the COVID19 pandemic?

Be Fearless

30. What do small business owners, entrepreneurs, and creative freelancers love doing?

Work from home

31. How long does it take to get some recognition?

Five to ten years

32. What did I do when I started out?

Faking it a good bit of the time

33. How long did Lorette Pruden’s career last?

Twelve years

34. What happens when a business isn’t growing?

Dying

35. What is another characteristic of moxie?

Know What You Don’t Know

36. In what domain do most entrepreneurs start a business?

Most entrepreneurs start a venture in their own area of expertise

37. What did I know about a small business?

How to market small businesses

38. What did Lorette Pruden teach me?

How to be in business

39. What did Lorette Pruden do to jumpstart my business?

Hire a business coach

40. What is Lorette Pruden’s company?

Team Nimbus

41. Who helped me learn many things I did not know about how to be a successful entrepreneur?

Lorette

42. What has been key to becoming a successful entrepreneur?

Developing a group of referral partners

43. How long have I have been in business?

Ten years

44. What was my big takeaway from my first few years in business?

To accept who I was and where I was

45. What does every client you work with, every project you complete, and every bid you fail to win give you?

Knowhow

46. What can you learn by studying other people?

Learning what other people in similar situations have done

47. How will reading about my experiences help you get through critical inflection points in your life and your business?

I hope reading about my experiences will help you more easily identify similar challenges in your own business and make smarter decisions

48. Why did someone tell me that we all have different strengths?

We often don’t recognize that others struggle in the areas where we succeed

1. What do you have to decide before you plan a trip?

Where you are going

2. What will you do when planning a trip or vacation?

Do some research

3. Where do people plan a weekend trip to?

Jersey Shore

4. How should you look at your career?

Honestly

5. Are you in a job that will take you to the next level, or even to the next step?

A wonderful boss, great coworkers, and a comfortable salary

6. What happens when you plan a trip?

You can get too comfortable where you are

7. What is a better way to think about your next career steps?

If you are unhappy with your present position

8. How do you feel about your current job?

Is it a happy dream or a nightmare

9. What will help you think about your expertise and how you can use your skills to move to where you would like to be?

Take some time answering them

10. What is the name of an influencer or shaker?

A doer

11. How old was Joetta Clark Diggs?

Thirty

12. How long after I started my business, I m still my own boss?

Twenty years

13. What can you do if you are stagnant for five or ten years?

Remake yourself more than once

14. What should accompany your business growth?

Learning how to grow ourselves

15. Who is an example of a woman who has had to reinvent herself?

Joetta Clark Diggs

16. Where is Joetta Clark Diggs from?

East Orange, New Jersey

17. When did Joetta Clark Diggs make the U.S. Olympic track and field teams?

1988, 1992, and 1996

18. How long was Joetta Clark Diggs bedridden?

Three months

19. How did Joetta Clark Diggs suffer?

Neck and back problems

20. In what year did Joetta Clark Diggs make the U.S. Olympic team?

2000

21. What did Joetta Clark Diggs have?

Always challenges

22. Who will have challenges?

Everyone

23. What can we learn from Joetta Clark Diggs?

That all of us can navigate through our personal challenges

24. What is easiest to create if you know the destination so look at the long term first?

A roadmap

25. What is the first thing you need?

Action plan

26. How many action items do I suggest?

Four

27. What do you need to make sure the action items are?

High level

28. What is an example of an action plan?

My own business plan

29. What is the most stable chair?

Four legs

30. How do you break down your action items?

Priority and by quarter

31. What focuses on marketing to restaurants, other hospitality businesses, and other small Main Street businesses?

20 Lemons

32. What do 20 Lemons have to promote to each of these different industries?

Specific types of marketing plans

33. What did I create?

Lists of business owners

34. How did I meet business owners?

Networking

35. How many prospects do I have in the first quarter of the year?

Six

36. What do I need to do in the first quarter of the year?

Research each business and find out a little bit about their marketing needs before reaching out to the owners

37. What is the difference between setting your goals and making your plans?

Without them, you will have much less chance of completing any project

38. What do national economic conditions create?

Curveballs

39. What is part of everyone’s life?

Curveballs

40. What can create curveballs?

National economic conditions

41. How many people were laid off during the Great Recession?

Thousands

1. What type of business did I think branding was only for?

Businesses

2. What did I think the term branding meant?

Your logo, your color scheme, and maybe your websites

3. What did I think branding meant for businesses?

Making sure your products were of good quality and delivered on time

4. What company has helped countless small businesses develop their brand?

20 Lemons

5. How did 20 Lemons help small businesses develop their brand?

I ve created or updated logos that better show a company s identity and personality

6. What did 20 Lemons do?

To tell their company story

7. What is branding about lately?

So much more

8. What is the name of the company that has a brand?

A brand

9. What helps build other people s awareness of your personal brand?

Every action you take

10. What is the name of a sales counter that can help or hurt you?

A cashier

11. What can help or hurt you?

You have a brand

12. What can a brand do?

Help or hurt you

13. What does a brand mean to mark, stamp, and sear an identity on a product?

The origin of the word brand

14. What is the name of a brand that means to mark, stamp, sear an identity on a product?

Cattle in the Old West

15. What is the name of a brand that is indelibly stamped on you as if it was a tattoo?

Tattoo

16. What is it easier to create and build upon a great first impression than to change a negative one?

It is easier to create and build upon a great first impression than to change a negative one

17. What does a person think about your brand?

When she hears your name

18. What is some of your branding?

Physical

19. What color is my 20 Lemons logo?

Yellow

20. What is one of the emotions I want people to feel when they hear the name 20 Lemons?

Emotional

21. What are some of the emotions I want people to feel when they hear the name 20 Lemons?

Sunshine, warmth, and cheerfulness

22. What does yellow stimulate when people hear the name 20 Lemons?

Energy and activity

23. What are some of the things I want people to feel when they hear the name 20 Lemons?

What are some of them

24. How many entries will you find when you google elements of a brand?

Dozens

25. What are the four items that I’ll stick to on my list?

Perception,Promise,Personality,Positioning

26. What do you need to do to find out how effective your current brand is?

Conduct a survey

27. What can be particularly important if you are planning to do?

Change your business strategy, add new products, enter a new market, or change careers

28. What is the kind of service and quality your clients expect from you?

Brand promise

29. What is a good thing about brand promise?

Speedy delivery Custom quality Personal service

30. What is nothing wrong with being?

Lowprice producer

31. What can rarely mean the highest quality?

Lowest price

32. What do your customers do?

Know what to expect from you and then deliver it

33. What is the combination of qualities and attributes that make up your distinctive character?

Personality

34. What do we often give to brands we are familiar with?

Human characteristics

35. What tagline did Coca Cola use to express the friendliness of its product?

Have a Coke and Smile

36. What brand has worked to be seen as more than just a product that enhances outward beauty?

Dove

37. What campaign emphasizes the inner beauty and accomplishments of women?

Real Beauty

38. What does Dove’s Real Beauty campaign emphasize the inner beauty and accomplishments of women?

Some characteristics

39. What is the place you want to own in your customers minds?

Brand Positioning

40. What is positioning your brand?

Place you want to own in your customers minds

41. What do you compare to other similar companies?

What makes your target customer pick up the phone and call you, rather than your competitor

42. What do you need to do if you don t know?

Find out

43. What is the name of your brand?

Your brand can refer to you, your company, or both

44. What is your personal brand?

Your business brand

45. What does your personal brand affect?

How your coworkers, bosses, and clients perceive you

46. What does it take less time to ruin a brand than to do?

Build one or rebuild one

47. What can hurt your brand?

Make foolish mistakes

48. What are some things to watch for when developing your brand?

Here are a few things to watch for when developing your brand

49. What do you want to do about the time it will take to complete a project?

Estimate

50. What do you do to deliver a project in one week instead of overpromise?

Promise

51. How long will it take to get a project done in one week?

Two weeks

52. What is the purpose of building a brand?

Gain more clients

53. What should you do before starting to build your brand?

List your goals

54. When do you start to build your brand, what do you do to make sure your goals and your brand are still aligned?

Every quarter

55. What is the name of the name of your brand?

Don t Blow Your

56. What is a fine line between the right amount of selfpromotion and shameless selfpromotion?

Own Horn Too Often

57. What can be a fine line between the right amount of selfpromotion and?

Shameless selfpromotion

58. How do you know when you are on social media?

When enough is too much

59. What have you heard for promoting yourself and your business?

Various formulas

60. What is my advice for promoting yourself and your business?

One third one third one third rule

61. What should one third of your social media be about you?

Promotion

62. What is the difference between features and benefits?

Benefits

63. What are the surface statements about your product?

Features

64. What are statements about what the product can do for your clients?

Benefits

65. What are some of the features of the co working space?

Access to the internet and meeting rooms

66. What are some of the benefits of the co working space?

The ability to meet other entrepreneurs and distance workers and to make connections and build community

67. What is one of the benefits of social media?

Get Out and Meet People

68. What is powerful, but there is nothing like getting out and meeting people in person?

Social media

69. What is a challenge during a pandemic?

There are still ways to meet people in a more personal way than through social media

70. When you can meet in person again, go to what event?

A networking event

71. What is used for oneonone meetings?

Zoom

72. What increases your ability to get to know people and make closer connections?

Seeing someone

73. What is the name of your business?

You Aren t Just Your Business

74. What do you do while you are building your business brand?

Promote yourself

75. What may you sell your business or decide on a completely different career?

Change jobs

76. What do people want to do if you have to make a move?

Make sure people are aware of you, not just your company

77. What is the name of the post you post or share?

Think Before You Tweet

78. What does Think Before You Tweet?

Post, or share

79. What is a good thing about your online reputation?

Be very careful of your online reputation

80. How have people lost their jobs?

By saying or doing something thoughtless that was captured on social media

81. What does a thoughtless tweet mean?

Stay away from controversial topics

82. What is a good thing about a person who has lost their jobs through a thoughtless tweet?

Don t hit back if someone says something you don t like

83. What only makes both parties look bad?

Pointless escalation

84. What type of syndrome can people face when they step into new roles?

Impostor

85. What is a psychological pattern in which people step into new roles?

An individual doubts his or her accomplishments and has a persistent internalized fear of being exposed as a fraud

86. What do those experiencing impostor syndrome remain convinced of?

They are frauds

87. What do people think about?

What makes you unique from others in your field not just your business, but you, yourself

88. What can make you special if you are new in your field?

You have different experiences and new ideas to share

89. What do you feel you need to do to be a success?

Copy others

90. What is a daily process?

What Do You Want to Accomplish Learning to be responsive, consistent, and authentic

91. What takes time?

Developing your brand story and your brand strategy

92. What does Developing your brand story and your brand strategy take time?

What makes you different

93. What is your stand for?

What are your stand for

94. What can help you as an entrepreneur and small business owner?

Personal branding

95. How many of these points do you need to work on?

Three to five

96. What do you need to do to achieve more sales from better clients in less time?

Identify who you are

1. What did people seem to have given up on?

Grooming

2. What salons have closed?

Beauty salons

3. What are beauty salons forced to do?

Shop online

4. What did I want to write for almost a decade?

A dress for success book

5. How many books are there in the book Dressing From the Dorm Room to the Board Room?

At least a million

6. What concept did I have for the book I wanted to write?

A really different concept

7. What was the name of the book I wanted to write?

Dressing From the Dorm Room to the Board Room

8. What did the book Dressing From the Dorm Room to the Board Room focus on?

The understanding that your needs and your likes change all the time

9. How do you dress when you are in college?

Casually

10. What do you get when you are in college?

An internship

11. What does a job require when you are in college?

A new, more formal wardrobe

12. What did a friend of mine tell me about?

An early experience she had

13. What was the name of the person who worked in East Coast?

Reporter

14. What did a friend of mine think she did?

She dressed very well

15. Where was her husband transferred to?

Midwest

16. What was my best outfit for my old job?

Peasant blouse and a gauze skirt

17. What did I do to my old job?

Never appear in it again

18. What did all the women wear?

Suits

19. What was the reason I didn t even own a suit?

I was too young, too stupid, and too poor to go out and buy the clothes I needed to make a good impression on the job

20. How long did I last before I was laid off?

A year

21. How did I feel when I was laid off?

Never

22. What was a big part of the problem with dressing for success?

My clothes

23. When did I work with a number of people who didn t have the money to go out and buy a completely new wardrobe?

Fresh out of college

24. What did a number of people who were fresh out of college do?

They didn t have the money to go out and buy a completely new wardrobe

25. What did some of the women seem to do?

Pull off dressing for their new job effortlessly

26. What did some women pull off dressing for their new job effortlessly?

Not so much

27. How did some women feel about dressing for their new job?

Financially just out of college with more bills than income

28. What did some women know that others did not know how to dress for any occasion or situation they were in?

Not

29. What is the concept of dressing for success?

Dressing for success

30. What is the core wardrobe of dressing for success?

Basics

31. What do you spend your money on?

One good suit, one great pair of basic black heels, one little black dress, one classic coat

32. What does dressing for success mean?

You look for items to work with your basics and change up the look

33. How much money can you spend on items that can be changed every few seasons without spending a fortune each year on your wardrobe?

Less money

34. How do you look fresh and trendy without it taking a lot of money?

You ll actually find dressing up more fun because you ll have what you need

35. What was a great concept for dressing for success?

Then Came the Pandemic

36. What did the pandemic mean?

It was and still is a great concept

37. What was the cause of dressing for success?

Pandemic

38. What are the things that are languishing in the back of our closets?

Business suits, little black dresses, and power heels

39. Why are business suits, black dresses, and power heels languishing in the back of our closets?

We just don t need to dress up anymore

40. What do studies have shown that it does?

Does the way you dress affect your attitude toward both your work life and your personal life

41. What do studies have shown that dressing for success affect your attitude toward your work life and personal life?

Even if you are

42. What kind of pieces do you add to your Zoom meetings?

Seasonal

43. What did I mention in my list in the middle of a pandemic?

All of the clothes

44. What is the way you look important?

Showing people you care about yourself and your work

45. What is the importance of the way you look?

Improving your own attitude

46. What are some jokes about people not remembering?

Buckle a belt

47. What do you re less likely to notice you have gained that COVID 15?

Yoga pants or pajama bottoms

48. What is another important part of your quarantine outfit?

Shoes

49. How many pairs of black heels do I haven t put on in months?

Three pairs

50. What did I buy myself recently?

A really comfortable pair of flats

51. What did I buy myself a really comfortable pair of flats?

They make me look and feel professional, even if I m just walking around my house

52. What is where we make most of our business contacts?

Zoom Etiquette Zoom

53. What are some do & don ts for your Zoom meetings?

Do s and don ts

54. What color do you wear when you are on a Zoom call?

Brighter

55. What do you don t mean when you are on a Zoom call?

IPhone ear buds

56. What do you put on when you are on a Zoom call?

Makeup

57. What do you do when you are on a Zoom call?

Smile and make eye contact with the others on the call

58. What can be distracting on a small screen?

Stripes or plaids or other large prints

59. What can be on a small screen?

Distracting

60. What type of pants are not pajama bottoms?

Pants

61. What do you do when on a Zoom?

Stand up and move around

62. What do prospective clients want to do when on a Zoom call?

Call

63. What do you don t want to be caught in?

Torn PJ bottoms

64. What do prospective clients wear when they catch a glimpse of bunny slippers?

Shoes

65. What do prospective clients think if they catch a glimpse of?

Bunny slippers

66. What type of chair do prospective clients find to sit in?

Comfortable

67. What kind of chair will make all the difference in how tired you are at the end of the day?

Ergonomic

68. What does having a good ergonomic chair to sit in make all the difference in how tired you are at the end of the day?

Don t constantly look at yourself and fix your hair

69. What is the name of a person on a Zoom call who seems to be practicing for?

Witness Protection Program

70. What puts your face in a shadow?

Strong light

71. What is the best effect when you are on a Zoom call?

From the side front

72. What is the worst lighting on a Zoom call?

Behind the person with a light behind the shoulder

73. What room does the person watching you from the other side of the camera often feel as if they are in?

Interrogation room

74. What is the effect you want in a friendly call with a prospective client?

Not

75. What is a good rule for everyone on a Zoom call?

Background

76. What school requires students to put on their school uniform even on distance learning days?

My niece s school

77. What are students required to do in a Zoom call?

Get off the bed

78. What is an excellent rule for everyone?

No beds in the background

79. What should not appear in your Zoom meetings?

Pets

80. What did the first few months of the Zoom pandemic mean?

It really is a distraction

81. What is the clothing list I gave you in this chapter aimed at?

Women

82. What do most of the men I see on a pandemic call have given up the tie?

Zoom calls

83. What does a buttonup shirt always look more professional than a polo shirt?

Professional

84. What type of shirt does a buttonup shirt always look more professional than?

Polo

85. What type of shirt never looks professional?

Tshirt

86. What type of shoes are a good choice for women?

Shoes

87. What are shoes shoes or slipons a good choice for?

Jeans or other casual pants

88. What is the name of the street that depends on your wardrobe?

Main Street

89. What do you work in?

A store or office where you are see customers in person

90. What do you think are musthaves in your pandemic wardrobe?

Several nice tops that will lo

91. On what call do most of the men I see have given up the tie it can seem really silly to walk around the house all day wearing one after all

Zoom

92. What are some of the most interesting things people see on a Zoom call?

Necklines and sleeves

93. What is masks not discussed as?

Political statement

94. What year are masks a health and safety need?

Next year or so

95. What are masks not qualified to discuss?

Relative health merits

96. What is a health and safety need right now?

Masks

97. When is your mask the first thing people see?

When they meet you

98. How much of your face is covered by a mask?

Half

99. How much can you buy cute masks for?

Ten dollars

100. What might you even consider getting with your company logo as giveaways?

Some masks

1. What do prospective employers or clients see pictures of you partying with?

A red Solo cup in hand

2. How do you think about pictures of your business on Instagram?

As far as many people ever go in thinking about their online presence

3. What do you think about your online presence to the back of your mind before you relegate your thoughts about your brand to the back of your mind?

How you yourself use the internet

4. What do you check out before you relegate your thoughts about your online presence to the back of your mind?

Prospective employees

5. What do you think she sounds like?

Referral partner

6. What do you think about when you hear the words online presence?

You re Not Who You Are But Who People Perceive You to Be

7. When do you meet someone at a networking event?

Networking

8. What do you think of a new prospect who wants to meet you to discuss a project?

She sounds like an excellent potential referral partner

9. What is the first think you do?

Head to Google

10. What is the only thing you find?

A Facebook or Instagram account

11. What should your online impression consist of?

Articles written by you or about you, directory listings, awards, and uptodate images

12. What constitutes your online brand?

Public image

13. What is the first step in improving your online brand?

Monitoring it

14. How often do you spend two or three hours looking over your online presence?

Twice a year

15. What does googling yourself?

Presence

16. What is the first step in your presence?

Googling yourself

17. What do social media sites use to help searchers find exactly what they are looking for?

Algorithms

18. What do professional and business sites focus on?

Skills, training, and achievements members are interested in

19. What does each search engine and every social media site do?

Constantly change their search algorithms

20. What do you need to do to ensure you are found by the right contacts?

Constantly update and add new information to your social media

21. When are new social media outlets available?

Every time we check online

22. What does the new social media outlets seem to be available every time we check online?

You can t be active on all of them

23. What are the big five social media sites for you?

Facebook, Instagram, Twitter, LinkedIn, and Pinterest

24. What do you want to have a private profile with a slightly different name for?

Personal sharing

25. What is one of the first places other professionals check to learn about you?

Which of the big five best suits your needs

26. What type of search does a LinkedIn profile usually show up very high on?

Google

27. What does each one have?

Pros and cons

28. What type of site attracts people in the photography industry?

Instagram

29. What are the other sites you choose to be a thought leader?

Your profession

30. What website should Authors have a profile on?

Good reads

31. What new site is available for professionals in the arts industry?

Daisie

32. What is a great site to advertise a workshop or group that meets regularly?

Meetup

33. What does Meetup do well with?

Reddit

34. What other groups are specific to your industry?

Check them out and decide if you need to be active on them

35. What is social media about?

More than just name recognition

36. How many people can you become a thought leader in your industry?

One

37. What is the first step in becoming a thought leader?

Local press

38. In what area is becoming a thought leader important for you?

Real estate

39. What is more important to becoming a thought leader?

A regional, statewide, or even national approach

40. What is the best way to get into the newspaper?

To know a reporter

41. How long does a reporter watch your local paper?

A few weeks

42. What is the name of the newspaper that is writing articles on local businesses?

A business section

43. What does a reporter’s opinion whet her appetite?

What does not Ask for the type of stories the paper needs

44. What do you need to do to make sure you know a reporter?

Check on deadlines

45. What will do neither of you any good?

Calling to tell a reporter about a great story when it is too late to meet the publication s deadline

46. What is a call to tell a reporter about a great story when it is too late to meet the publication s deadline?

Don t worry if your ideas don t resonate with the reporter

47. What do you do to get a reporter to tell about a great story when it is too late to meet the publication deadline?

Call again

48. What do you do to become a person the reporter thinks about when she needs information?

Do not be a pest

49. What is the first stop in your journey to becoming a thought leader?

The local newspaper

50. What is the name of the local newspaper that is only the first stop in your journey to becoming a thought leader?

LinkedIn

51. What is a great place to post articles and questions?

Reddit

52. What is the name of Reddit’s page?

Ask Me Anything

53. What is the concept of the page?

List your area of expertise, then make yourself available to answer questions

54. What type of depression did a friend make herself available to answer?

Mild depression

55. How many people asked questions on Reddit s Ask Me Anything page?

Several thousand

56. What happens when you use Reddit?

If you don t try, you won t succeed

57. What do people try to do if you don t try to get a response?

Come up with a question that strikes a chord in people

58. What can help you gain more traction?

Tying your question to current events

59. What is an excellent way to draw potential clients to your website on a regular basis?

Write blog posts and articles for your own newsletter and link them to your website

60. What is an excellent way to do?

Draw potential clients to your website on a regular basis

61. What is one of the best things about posting articles on social media?

Free

62. What is a good thing about posting articles on social media?

Hit or miss

63. What is the next step to consider when a consumer sees or hears about you, your company, or your product?

Paid advertising

64. What are some of the best places to advertise consumer goods?

Facebook and Instagram

65. What is the biggest mistake novice marketers make?

Throw up their hands

66. What was the biggest mistake novice marketers make?

Wasted my money

67. How many touches does marketing take before a prospective buyer notices your product?

Seven

68. What is a touch?

Any time a consumer sees or hears about you, your company, or your product

69. When has there been a big upswing in the number of people listening to podcasts?

The start of the pandemic

70. What is putting together your own podcast?

Not complicated

71. What happens if you don t let people know it is out there?

If you don’t let people know it is out there, they won t tune in to listen

72. What is the preferred method of gaining information?

Listening

73. What can be an easy way to give your clients and prospects excellent information?

Creating your own podcast

74. What happens when a site changes its algorithms so suddenly your posts aren t being seen or the site where your followers were active becomes unpopular?

When Social Media Goes Wrong Just when you think you understand social media, it changes

75. What happens when a site changes its algorithms?

Your posts aren t being seen

76. What are the problems of creating your own podcast?

Easy problems

77. What can you do to improve your social media?

Research the new algorithms and adjust

78. What can you find out about social media?

Which sites your followers have gravitated to and join those

79. What are some of the problems you can find out about social media?

Other problems aren t so easy to fix

80. What kind of press keeps popping to the top of search lists?

Negative

81. What company has dealt with everything from negative restaurant reviews to slander?

20 Lemons

82. What is the first thing to understand about social media?

No matter how hard you try, it will still be there

83. What can you do to make negative reviews disappear?

Move it lower in the search engines

84. What is the name of the podcast that you receive when you have had negative press that keeps popping to the top of search lists?

Negative Reviews

85. What can a negative review be about if you are in business for any length of time?

Something very small or very large

86. What happens to a client or customer who is unhappy?

If something you consider very small hits social media in the form of a a large amount

87. What can become a major detriment to your business?

Bad review

88. How can a social media site take down a bad review?

Unfair

89. What happens when a social media site takes down an unfair review?

Unfortunately, this usually doesn t work

90. What type of social media site does a bad review come from?

Troll

91. What website does trollers tell stories of bad reviews disappearing from their sites while bad reviews linger on?

Amazon.com

92. What type of review did an author receive?

Onestar

93. What kind of social media site does a bad review come from?

A troll

94. What does a troller want to do with a negative review?

Whether you feel the review is justified or not, you still must deal with it

95. What is the best way to deal with a negative review?

Get a lot of positive reviews

96. What are some sites where your business is listed?

Yelp, Amazon, and the other sites where your business is listed

97. What is the best way to deal with negative reviews on Yelp, Amazon, and other sites where your business is listed?

Make it easy

98. What is the best way to deal with negative reviews on Yelp, Amazon, and the other sites where your business is listed?

A card with the URLs listed for the review sites you use

99. What does a card with the URLs listed for the review sites you use?

Explain clearly what you need

100. How is a short phrase worth?

Often a short phrase is worth just as much as a lengthy report

101. What type of review is more often read than several paragraphs describing a meal in detail?

Food

102. What is the difference between negative reviews and bad reviews?

The higher number of great reviews you have, the less weight will be given to one or two bad reviews

103. What is the best way to deal with negative reviews?

The wrong way to handle a bad review

104. When did a friend write a bad review about the location?

A few days after it was over

105. Who called my client and told her she would not reimburse her for the stolen items?

The owner of the venue

106. Why did the client ask her friend to take the review down?

It was more important to her to be reimbursed for the stolen items

107. What type of reviews did a friend have?

Positive

108. What does the owner of the venue say they threaten anyone who gives them a bad review?

Why

109. What does the owner of the venue do?

Threaten anyone who gives them a bad review

110. What can you be sure that even though a bad review was taken down?

My client will be telling everyone she knows about her awful experience

111. What type of reviews can often be as effective as online ones?

Reallife wordofmouth

112. What is the name of a real wordofmouth review?

Working With Negative Press

113. What newspaper does a negative review appear in?

National newspaper

114. What happens when a negative article appears in a local or worse yet, national newspaper?

Sometimes those mistakes are bad enough to make the news

115. What is the name of the person who wrote a bad review?

Must go on

116. What must a person who wrote a bad review do?

Continue to hold down a job, make money for his family, and just live life

117. When did I have a client who faced a worstcase scenario?

Several years ago

118. What is the first thing someone out about you finds on search engines?

A report of a bad mistake

119. What is the only thing you can do when a report of a bad mistake goes away?

To attempt to move it to the bottom of a Google search with newer, positive newspaper and website articles of equal or greater reach

120. What newspaper does The New York Times rank higher than an article in a local newspaper?

Washington Post

121. What is the name of an article you wrote that gets picked up by?

A large online

122. What publication will rank higher than one you post on your own website?

HuffPost

123. How does HuffPost rank higher than one you post on your own website?

It will take planning, effort, and time to knock negative articles to the second or third page of a search engine

124. What is a common problem that occurs all too often these days?

Foot in Mouth Disease

125. How often are Foot in Mouth Disease examples found?

Daily

126. What is one example of Foot in Mouth Disease?

A bad joke, a thoughtless remark, or just an innocent mistake

127. Who does Foot in Mouth Disease happen to all the time?

Politicians, rock stars, and celebrities

128. What happens to politicians, rock stars, and celebrities all the time?

An employee does something insensitive

129. What company called the police on a customer?

Starbucks

130. When do people know you are sorry?

When you ve done something wrong

131. What can sometimes saying you re sorry in the wrong way, or for the wrong reason, do?

Inflame a situation

1. What type of media has its place, but you still need to get out and meet real people in real life?

Social media

2. What can be in the middle of a pandemic?

Difficult and also unsafe

3. In what year are there still ways to get to know people and make better connections?

2020

4. What is the name of Angela Jia Kim?

Savor the Success

5. How many people leave port every day?

Three

6. What ship returns at the end of the day?

One ship

7. What does Angela Jia Kim say about a small fishing village?

It has gone to its destination and returned with exactly what was expected

8. What happens to the second boat in a small fishing village?

The second boat hits a storm and is shipwrecked

9. What happens when the second boat hits a storm and is shipwrecked?

Never returns

10. What happens to the third boat?

Blown off course

11. How many people will bring you nothing?

One

12. What did Angela Jia Kim receive?

Unexpected returns

13. How long has it been since the stayathome orders came out?

Eight months

14. What is the name of the prospect I contacted before the stayathome orders came out?

I am now ready to start working with you

15. What is the right time to contact them during a crisis?

Start with the clients you already have

16. When is the right time to contact them?

During a crisis

17. What is the right time to contact the clients you already have?

Crisis

18. What do you need to do if you know a client is having a problem?

Reach out

19. What do you use to communicate with a client?

Telephone, email, or whatever method is appropriate

20. What is often doing what is right and polite doing what we learned from our parents?

Networking

21. What do you take the time to do?

Show

22. What is the name of the people you care about when you make a phone call to a client?

People you care about them

23. What do you do when you make a phone call to a client?

Make new connections

24. What do you remember when you make a phone call to a client?

The names of their family members

25. What is the name of the family members that add up and help you create the village you need?

Small connections

26. What can a Zoom meeting be unless they are well run?

Chaotic

27. What does the Zoom networking meetings mean?

They are still important

28. What are Zoom meetings a means of?

Announcing to other business owners that you are still here

29. What do you do to make new connections?

Take notes on all the participants

30. What is the purpose of a Zoom meeting?

Decide who you want to get to know better

31. What do you do to make sure you take notes on all the participants?

Contact them

32. What do most Zoom networking groups provide a list of who attended?

Email addresses and possibly telephone numbers

33. What type of meeting can you make an appointment for?

Facetoface

34. Where can you get creative?

In a park or other outdoor space

35. What do you do if you decide to meet in person?

Be polite and wear a mask

36. How many people do you want to connect with?

At least one new person each week

37. At some point we will be able to return to what?

Oldfashioned IRL networking events

38. What can be a lot of fun?

Networking

39. What can be a lot of fun if you love to go out and meet new people?

Too much fun

40. What happens when we finally feel we can go back to meeting in groups again?

Some people will have a hard time not overdoing the networking part of business

41. What do you need to take a closer look at when you find yourself going to every networking event in your area?

How and why you are networking

42. What is the purpose of business networking?

No business owner can go it alone

43. What do business owners need to go for?

Other businesspeople

44. What type of product are you looking for?

A new vendor of a specific product

45. What technology is constantly on the lookout for when I go to restaurant shows?

Loyalty programs

46. How many areas do we work with often?

Three

47. Where can you make great contacts?

Chamber

48. What do Chambers of Commerce think of as?

A way of creating your own small Main Street or village

49. What are some people who need at some point?

A plumber, an electrician, or an IT guy

50. What is a great place to connect with prospects and other networking partners?

Your local chamber

51. How many chapters do BNI and LeTip have?

Chapters in almost every community

52. What can BNI and LeTip be?

Expensive

53. What is a group I tend to frequent often?

My colleagues have gained much business from them

54. What is a group I am more than happy to do when you choose what networking you like?

Substitute from time to time and meet new people

55. When you choose what networking you like, be sure what?

It feels right for you

56. What is the name of LeTip?

BNI

57. How often do mastermind groups meet?

Monthly

58. What do masterminds have a place where they have a place where they can discuss whatever business issues they are currently dealing with?

They don t need to put that

59. What type of person can get advice and share their experiences with others?

Game face on

60. What is the name of a mastermind group?

A TAB group

61. What are the members of a TAB group?

Several different industries

62. What do I always learn a lot at?

TAB meetings

63. What do you need a smaller group to network with your Tribe?

Chamber and other local businesses are your village

64. What are the people you go to when you have a great day?

When you have a great day, or when you have a really bad day

65. What is the name of your Tribe?

A formal Mastermind group, an informal group of friends, or referral partners

66. How often should you meet with the Tribes?

Once a month

67. How will you talk about Tribes in the next chapter?

In more depth

68. What is a good thing about networking with the wrong people?

Meet the Decision Makers

69. When it comes to networking, make sure you do what?

Meet the decision makers

70. What is networking for business?

Making contacts

71. What is networking for business not about?

Friendships

72. What are your friends?

Janitors or CEOs

73. What is a plan to network monthly?

Plan Your Networking

74. How many interesting groups do you need to check out?

Two or three

75. What should you do before you go if there is a list of attendees who have signed up?

Check them out online

76. What is a chance to meet and make connections with the most people?

Arrive early and leave late

77. What do you need to do to make connections with the most people?

Ask questions about the other person

1. What is an island?

No woman

2. What is the social distancing we have been required to do recently?

We don t work in isolation

3. What do I reach out to while staying home?

My clients, my business mentors and resources, my networking groups, and my family

4. What type of business does it take to raise a business especially when times get tough?

Tribe

5. What is the opportunity to grow a Tribe?

Learning from the experiences and histories of everyone around us

6. What do you need to learn from the experiences and histories of everyone around you?

Let s look at some of the people and groups you need in your business Tribe

7. What are some of the people and groups you need in your business Tribe?

Mentor Mentee Relationships

8. What do you need many mentors throughout your life because we all have?

Different strengths and weaknesses, different skills and experiences

9. What is a mentor who may not be able to help you as you move through your career?

Mentor who helped when you graduated from college may not be able to help you as you move through your career

10. What do you need to find when you graduated from college?

New people with new experiences to turn to for advice

11. What does it mean that your relationship changes over time?

You throw out your old mentors

12. What happens when we don t ask for advice as often?

Sometimes that means we see them less

13. What may be the name of the mentor who helped when you graduated from college?

Retired

14. How do your roles change in the best relationships?

Teacher and student to friend

15. How do you gain by finding mentors in your life?

It is also valuable to mentor others

16. What group do you meet with your employees and coworkers?

Networking

17. What do you need to be helpful to your employees, your coworkers, and new business owners you meet at a networking group?

Pay it forward and give help whenever you can

18. What can the people you help become part of your Tribe?

A great referral partner, a friend, or the next VP in your company

19. What did a friend tell me about a mentee relationship?

Never know

20. What relationship did a friend recently tell me about?

Mentee

21. What was the name of a mentee relationship that he had early in his career?

Lab tech

22. What kind of person was the mentee man who never gotten a college?

A hard worker

23. What is a must for a mastermind group?

Degree

24. What did the mentee urge him to do to earn his degree?

Return to college

25. What rank did a mentee rise to?

Vice president

26. What did the mentee become?

Trusted friend

27. What was the name of the person who encouraged his mentee to return to college to earn his degree?

Mentor mentee

28. What is the role of a good mentee?

The mentor

29. What is value in a good relationship?

How you prepare and show up for your relationships

30. What does a mastermind group do to move forward?

Selfwork

31. What do you do to make sure you are of sound mind and body?

Make notes and show up with questions you want addressed

32. What is a definite plan for how to walk away from a meeting?

Action steps

33. What group is different from other business groups you will join?

Mastermind group

34. When I attend a networking group or a Chamber of Commerce meeting, what does a mastermind group do?

I always feel I have to wear my game face

35. What do I have to do when I attend a networking group or a Chamber of Commerce meeting?

Put the best face on my business

36. What do I know about a mastermind group?

Some of the others very well

37. What does a mastermind group do with someone whining about their problems?

No

38. What does no one want to do business with someone whining about their problems?

It does not instill confidence

39. What is the name of a mastermind group that is different from other business groups you will join?

Networking meetings

40. What types of people come across at networking meetings?

Needy, incompetent, and unsuccessful

41. Who is a mastermind group?

Likeminded businesspeople

42. What does a business do without referral partners?

No business can survive without referral partners

43. What does no business can survive without referral partners?

Not all referral relationships are equal

44. What kind of advisors do you work with and trust?

Professionals

45. What are some of the reasons for referrals?

There can be many reasons for this

46. What is one of the reasons for referrals?

First part of the chain

47. What do I often refer people to as a marketing person?

Graphic artists, website designers, and social media experts

48. How many of your professional advisors may you outgrow as your business grows?

One or more

49. What does a website designer s client not always need?

Fullservice marketing company

50. What are the people I consider my best referral partners?

The ones who bring me the most reliable referrals

51. What do the referrals give me?

A headsup on what the prospect is like to work with and particular things I need to know about the job

52. What did a good referral partner do?

They have talked with the prospect about me and told them why I would be best for the job

53. How much time spent courting a new prospect can a good referral save?

Hours, if not weeks

54. Who are the professional consultants you must have to be successful in business?

Your lawyer, your accountant, your bookkeeper, your financial advisor, and your insurance advisor

55. What is one of the most important parts of your business?

Tribe

56. What do you do if you don t trust one of your professional advisors?

Find a new one

57. Who may outgrow one or more of your professional advisors as your business grows?

Mentors

58. What type of people do you need to be a good referral partner?

Different

59. Who was a great lawyer?

Accountant

60. What is an asset when you were starting out as?

Oneperson business

61. What can be a difficult decision?

Moving to a new advisor

62. How hard is it to leave someone we trust who knows our business s history?

Hard

63. What happens to your advisor when you are starting out as a oneperson business?

No longer the right fit for you

64. What do you do if you must break up with one of your advisors?

Gentle

65. What happens when you break up with one of your advisors?

Never know when you may need them again

66. When do you try to set up your own mastermind group?

After you have been in business for several years and have participated in at least one mastermind or similar group

67. How many people are in a small mastermind group?

Under five people

68. What does a small mastermind group work best for?

Different areas

69. What do the most experienced members of your group consider?

Guest speakers

70. What do you feel need to do in mastermind?

Sign nondisclosure agreements

71. How do you set up a mastermind group biweekly or once a month?

Regular and frequent meetings

1. Who was asked to show me the money?

Jerry McGuire

2. What can be said of many aspects of business?

Never walk into a room without knowing what you want

3. How can we ever forget the first time we saw the scene in Jerry McGuire?

Many aspects in business

4. When do you know what type of person you are looking to meet before heading into the meeting?

When attending a networking event

5. When meeting with a prospect, have what in mind for that meeting before it starts?

A goal

6. When negotiating a contract, what is important to know your goals?

Keeping that information close to your vest

7. What is the term used to describe your goals at the start of a meeting?

Spilling your candy in the lobby

8. What is the name of a business that you should not broadcast at the start of a meeting?

It is very unusual for someone to hand you business the first time you meet

9. What should not be your goal for an initial meeting if it is you will likely be disappointed and quit working with a prospect long before you should?

Completing the deal

10. What is a realistic goal for a first meeting?

A second meeting

11. What is the first meeting with a new prospect?

Discovery

12. What do you need to learn about a new prospect?

What the prospect wants

13. Who needs to discover what you have to offer?

He or she

14. What do you need to learn from a prospect?

If you can work together

15. Why do you have to take the time to explain the value of what you are selling?

Consultants not selling hard products

16. What do you need to learn about the prospect s goals before you know how?

You need to learn about the prospect s goals before you know how, and if, you can help them

17. What do you need to do to make a sale?

To make a sale

18. What is the name of a business that you want to close a deal because you have something of value they are looking for?

A sale

19. Why do you want to close a deal?

Because you have something of value they are looking for

20. What does a prospective client really need?

Something entirely different

21. Why does a prospective client come to me looking for something entirely different?

Because the person doesn t understand the marketing business

22. What does a prospective client do?

What they are coming to me for

23. What does a prospect tell me they need to do to gain more business?

A logo

24. What is a way to use a logo to gain more business?

Marketing plan

25. How are you showing up?

What is the language you are using Use the language of a leader

26. How many qualifying adjectives do you add when you say thank you?

A lot

27. What do you do when you say thank you?

Ask what the other person thinks

28. What do you frame your sentences as?

Positives, not negatives

29. What do you want to do with a proposal?

How you can help

30. What do you want to do with a sale?

Make sure your product or service gets them the results they are looking for

31. What is your goal for a first meeting?

A request to submit a bid or proposal

32. What can a good proposal be?

Expensive

33. How can a company turn your proposal into their own project without paying you for it?

Lay out the whole plan, but not with enough details

34. Depending on your business, your final proposal may be entirely written or include what?

Multimedia

35. How many questions do you have before starting to work with an organization that requests a complex proposal?

A couple of questions

36. What organization did I recently put in a proposal to?

A nonprofit corporation

37. Why did I go ahead with the proposal?

Despite what I heard

38. Why did creating the proposal give me the experience of what?

Developing a new type of program

39. What was my goal of developing a new type of program?

Gain experience, not necessarily to get the business

40. What did I try to do before preparing a proposal or bid?

Bid blind

41. What did I want to do to gain experience?

There is additional research you must do before preparing a proposal or bid

42. What are you preparing the bid for?

What company have they worked with Approximately what price range have they paid for similar work

43. What is the key to working with boards Negotiating with boards?

Patience and diplomacy

44. What is important when working with a group of people whether it is a formal board or a less formal partnership?

One contact one person who can break the tie and say yes or no in any given situation

45. What do you want to do with a board?

Know who this person is at the start of the project

46. What streamlines communication between you and the board?

Having one key contact

47. What needs to be approached differently?

Different personalities

48. What is one of my least favorite people to approach?

Giving a performance without offering any feedback or any idea of what they re looking for

49. What do women find working with to be?

Challenging

50. What do women tend to do?

Hold each other to a higher standard

51. What does a woman want to do?

Raise the bar

52. What is the name of a new mentee that a woman wants to challenge you to do better and be more for your own good?

Mentor

53. What type of relationship does this mean you are working with someone who will never be satisfied with what you do?

Relationship

54. What does this mean you are working with someone who will do?

Never be satisfied with what you do

55. What do you do when you meet a person who will never be satisfied with what you do?

Be very clear about their agenda

56. What type of client will you get an immediate feel for?

Easier

57. When you have a feeling for a client, what is the best way to do this?

Go with your gut

58. What is a better way to turn down a client?

Cost you more in time and trouble than the job is worth

59. What is a good way to turn down a client who will cost you more in time and trouble than the job is worth?

Make sure you charge enough to cover the difficult client fee

60. What is one of the best negotiations in which you both come out with a positive outcome?

Creating a Win Win

61. What is the best way to get to the point in a negotiation in which neither side is moving forward?

Stop and set an appointment to begin again at a new time and place

62. What will give you time to do without slamming doors and ending the negotiation?

Rethink things and develop a fresh approach

63. What do many of us live with this myth I don t have to ask for?

They will see my value and just give me more money

64. Why is this often just an excuse that we use?

Because we are afraid to ask for the amount of money we are actually worth

65. What is the reality of a client’s bargain rate?

Always have to ask for the money

66. What happens if you don t have to ask for the money?

The other person will assume you are happy

67. What did I ve found that giving a client the bargain rate never works out well for?

Giving a client the bargain rate never works out well for either of us

68. What does the person who asks for the bargain rate often turn out to be?

The person who wants the most service

69. If you haven t been very specific on what the client can expect for the price, you will end up with what?

An unhappy client

70. What is a problem that women often have no matter what?

Undervaluing ourselves

1. How many people have an elephant hiding under their rugs?

Two or three

2. What is the name of an elephant that is always lingering there, waiting to trip you up?

Something you don t want to talk about

3. What are some of the elephants?

Tiny mice

4. What do we find when we throw back the rug and take a look at our elephants?

They are a lot easier to deal with

5. What do we find that elephants are a lot easier to deal with than originally feared?

Let s shed a little light on a few of the most common problems women have in business

6. What is a major part of life in today s workplace?

Technology

7. What is one of the biggest reasons women fall behind in technology?

They have taken time off to have a child or care for a family member

8. What are some of the most common problems women have in business?

If you don t know at least this much, you are not going to survive in the business world

9. What is the best thing to do to keep up with technology?

Pick your battles

10. Where are classes often available?

Public library, school, or community college

11. What do many YWCAs offer?

Computer classes

12. What is one of the most important things women have in business?

COVID-19

13. What do you need to know how to do?

Zoom, Skype, and use other video conferencing programs

14. What do you need to know how to Zoom, Skype, and use other video conferencing programs?

Your own industry

15. What industry has preferred apps?

Medical

16. What do you need to know how to Zoom, Skype, and other video conferencing programs?

Which apps are the most prevalent in your industry

17. What have computer programmers known as?

Never kept up with the latest languages

18. What is the name of a computer programmers who can only code in?

COBAL

19. What do programmers want to know yourself?

Know your limitations

20. When it comes to technology, what do you need to do?

Spend time or you need to spend money

21. What do you want to learn QuickBooks?

Bookkeeper

22. What do you need if you hire someone to handle certain tasks?

Rudimentary knowledge of how the apps work

23. What do you need to do if your bookkeeper is out sick and you need to look up information about a past due account?

Check on something if you need to

24. How long does a friend say we all have when we are just the right age?

Sixmonth

25. What did everyone say I was too young to be in my business?

No one took me seriously

26. How long did I walk into a networking event?

Six months

27. What kind of women experience this?

Women

28. How old were men when they were told they were?

Too old

29. What can you do to make sure you and your company stay fresh?

Stay up to date

30. What issues did we already discuss?

Technology

31. What is one thing you can do to make sure you and your company stay up to date?

Keep fresh

32. What does a woman look like?

Dated

33. What did you get rid of?

1970s mustache

34. What do you want to do to get rid of the 1970s mustache?

Coloring your hair

35. When is one friend still stuck?

1980s

36. What is the exception to the rule?

She

37. What is the moral of a friend who is still stuck in the 1980s?

One person s signature look

38. What type of hair shows your creativity?

Pink

39. What will help you get the clients you want?

Looking up to date rather than dated

40. What do you do as a business owner?

Hire people of various ages

41. What type of person can be hired as a business owner?

Bring

42. What kind of blood can freshen up your business’s image like some young, new faces?

Blood

43. What can freshen up your business s image like some young, new faces?

Nothing

44. What does nothing give a young company wisdom and experience like?

Hiring older workers

45. What happens when you are a woman in business?

Gender Discrimination

46. What can be to be a woman in business?

Hard

47. Who believe a woman can t do the job?

Men and women

48. What does a woman in business often feel we have to prove we are?

Tougher, smarter, and better than a man

49. What does a woman in business feel we have to prove we are tougher, smarter, and better than a man?

Let that feeling hold us back

50. When a man sees a job he wants, what does he do?

He doesn t worry about whether or not he meets all the qualifications he simply applies for it

51. What happens when a man sees a job he wants?

Sometimes he gets the job, and sometimes not

52. What does a man do when he sees a job he wants?

He sure has a better chance of getting it because he has applied

53. What do women do when they read the job qualifications?

Read the job qualifications and then decide if they can t check all the boxes they don t even apply

54. How many years of experience do women need?

Five years

55. What is the thought of a woman in business?

Stereotypical

56. What degree does the stereotypical woman say I only have?

Bachelor s degree

57. What is the stereotypical woman s thought?

I d better not even try

58. Why do women not get the job because they don t get the job?

Don t try

59. What is the reason women are not blaming gender discrimination on women?

Don t get me wrong

60. What does it mean to be a woman in business?

Gender discrimination

61. What does gender discrimination mean?

It is very real it does exist

62. What type of women consistently earn less than men when doing the same job?

Women of color

63. What have women suffered more job layoffs than men during the pandemic?

More

64. What is one way for women to beat the gender pay gap?

To own our own businesses

65. How many people do we employ?

Nearly nine million

66. What can you do if you are a woman in business?

Help other women

67. What standards do women hold to?

Higher

1. What is the last thing on your mind when you are in the middle of failing?

Humor

2. What is one meme that I like to say about failure?

Epic fail Try again

3. What is Epic fail Try again about?

Failing forward

4. At some point we all have what?

Problem in business

5. What happens when we all have a problem in business?

Won t resolve in our favor

6. What is success?

Not linear

7. What is the road to success?

Zigzags, takes detours, and curves around mountains

8. When you feel as if you are failing, you are really just what?

On one of those mountain curves and can t see the end is in sight

9. What do you need to do when you feel like you are failing?

Make sure you don t fall off the mountain before you reach the top

10. What do you remember when you read stories about people who suddenly became famous or successful in their field?

There are no overnight successes

11. When you read stories about people who suddenly became famous or successful in their field, look more closely at what?

Underlying story

12. How long has it taken to become an expert at your business?

Years of hard work

13. How long does it take to become an expert at something?

10,000 hours

14. How long will it take to become an expert at your own business?

Two hundred and fifty weeks, or approximately five years

15. What do you do not let that number do?

Discourage you

16. How often do you learn something new about being in business and becoming closer to expert status?

Every week

17. What are some of the lessons I learned about failure?

Build It, Tell People About It, and Maybe They Will Come

18. What do people do if they don t know about it?

Build it and they can t buy it

19. What is a slogan that doesn t work well in real life?

A very nice slogan in a movie

20. Why am I mentioning this in a chapter on failure because I ve met too many new business owners who gave up because they did not spend the

They did not spend the time and money needed to let people know about what they are selling

21. What do you need to do to tell people about your business?

If you don t have enough sales

22. What can you do if your business is not doing well?

Social media, traditional advertising, increasing networking, or any of a dozen ways to let people know you are out there

23. When did I make certain goals for myself?

When I make this much money, I will be successful

24. When I make certain goals for myself, how will I be?

Success

25. How many people do I have when I have a successful business?

Employees

26. What did I learn as soon as I accomplished?

One goal

27. What is a great thing about having a goal?

Great thing

28. What would most entrepreneurs get bored with their business?

Without goals

29. What is another danger in worrying too much about success?

Thinking you made it and taking your eye off the ball

30. Who does it happen to?

Best of us

31. How long did I look at my first quarter earnings?

One year

32. What happened to my first quarter earnings?

I got distracted

33. What kinds of things happen in life?

Personal and sometimes professional

34. What was the end of my worst years ever?

Third quarter

35. What did I have to spend time figuring out why it happened?

How could I get back on track

36. How many clients did I have to spend time figuring out why?

Lost several large clients

37. What was the long answer to losing several large clients?

Figuring out why

38. What is one of the first lessons in failing forward?

Analyze it

39. Who did I talk with?

Business coach, my accountant, and a couple of trusted friends from my Tribe

40. How many of my clients did I listen to?

All

41. What did I do with my business coach, accountant, and a couple of trusted friends from my Tribe?

Took the parts of their collective advice that seemed most relevant

42. What was one of my realizations?

Take my clients for granted

43. What was one of my realizations that I started to take my clients for granted?

Forgot to work on our relationships

44. What happens in business?

If you do not nurture a relationship, it dies

45. What did I do while I was delivering the product?

I wasn t taking care of the additional valueadded relationship building

46. What did other companies do to my clients?

Courting

47. What is a typical problem many business owners make?

Counting too heavily on a deal they haven t yet finalized

48. How many other potential clients do business owners have to prospect for each client?

Five, ten, or even twenty

49. What is a typical problem many business owners make is counting too heavily on a deal they haven t yet finalized?

Decide how much time and money you want to put into meeting a prospect

50. What type of work did I do for free?

Spec

51. What do you do to keep those fails to a minimum?

Courting the right type of client

52. What is a problem many new business owners have?

It s the only way your business will grow

53. What type of stretches do you have to stretch yourself?

Realistic

54. How do you present yourself in a way that says?

I can compete with the big boys when going after those larger clients

55. What did you do if you have made it through 2020 without having to make major changes in your business model?

Congratulations You are one of a small and select group of business owners

56. What were some industries and businesses in the right place at the right time?

To take advantage of the pandemic and actually grow through it

57. What are some industries and businesses in the right place to take advantage of the pandemic?

Few and far between

58. What did you do if you navigated through 2020 and are still in business?

You have been both lucky and savvy

59. What did you do if you were still in business?

Let me tell you a little about one of the decisions I had to make

60. How many locations did I expand the co working space to at the start of 2020?

Three

61. What were my first licensing model sites?

The second two sites

62. Where was the first location in which I owned the co working space?

Woodbridge, NJ

63. What model did the other sites have?

Licensing

64. What is a model that allows the owners of office space to generate revenue?

The owners of office space have the opportunity to generate additional revenue in underutilized areas of their buildings

65. How much do owners of office space pay for the use of the co working space brand, our lead generation, and our standard operating procedures?

Monthly

66. What do all of our spaces must meet?

COVID19 health and safety protocols and standards

67. What was the name of the business owner in Woodbridge in the past year?

Luckier

68. How long did I have a lease with my landlord?

Month tomonth

69. What did I use to manage the office space for my landlord?

Co working space brand

70. How many coworking spaces did I reduce to in 2020?

Two

71. What was my first thought about downsizing?

Failed

72. What was the goal of my business in 2020?

To open more coworking offices

73. What was the first thought that I failed to open more coworking offices?

My first

74. What was the name of the baby who started my business in Woodbridge?

Baby

75. Where did I start my business?

Woodbridge

76. Who did people think I went out of business if they didn’t see my sign on Main Street?

My mastermind group

77. How many co working space locations did I reduce to in the end?

Both

78. In what year did I open more coworking offices?

2020

79. What made it difficult for the Woodbridge location to be workable under new COVID19 guidelines?

Structural limitations

80. How many private offices did the Woodbridge location have to be converted to?

100 percent

81. What changed as my businesses grew?

My business vision changed

82. What model did I move from to a licensing model?

Ownership

83. Why did Woodbridge move from ownership model to a licensing model?

Woodbridge did not fit this new business model

84. What did I look at as a failure?

Downsizing

85. How did I look at downsizing as a failure, or I could look at it as a new phase in my growth as an entrepreneur

Not every project you undertake or every plan you make will be an unqualified success

86. What is accomplished and what you have learned?

What you have learned

87. What can this experience boost?

Confidence

88. How much is a good batting average considered?

350

89. What doesn t make you a failure?

Failing

90. What can you do to help others?

Help others with the lessons you have learned

1. What is the most important part of Extreme SelfCare?

One of the most important

2. What benefits did you have if you came from the corporate world before becoming an entrepreneur?

A variety of selfhelp classes, possibly even medical checkups

3. What does Extreme SelfCare mean?

Make sure that the close relationships that we do have nurture us

4. What does Extreme SelfCare mean if you don t take the time to exercise, eat right, and take care of your emotional and

No one else is going to do it for you

5. What do you need to be more mindful of?

If you are in a stressful situation at home or at work

6. What is the most important part of taking care of yourself first?

Extreme SelfCare

7. What is Extreme SelfCare?

Put Yourself First

8. What do you ve probably seen safety instructions on an airplane that say?

If the oxygen mask drops down, place your own mask on first, then help others

9. What is a big part of taking care of yourself first?

Making sure the people around you your family and your friends know what is going on in your life

10. Who is important in your life?

Your significant other Your children

11. What has happened to the number of people we see on a regular basis?

Shrunk

12. What is one of the most difficult things in life?

To talk honestly and openly with others about your feelings and any problems you might have

13. What is the most difficult way to talk honestly and openly with others about your feelings and any problems you might have?

Keep your expectations realistic about the other people in your household

14. How many people do you expect to fill all the roles you would like?

One or two people

15. What do you want to do when you see fewer people?

Find ways to connect with your friends and family anderen than in a restaurant or other indoor situation

16. What do you want to do with friends and family?

Schedule a walk or another outdoor activity with friends or family you don t see regularly

17. How do you feel about a walk or another outdoor activity with friends or family you don t see regularly?

Sometimes I feel like I don t want to talk with someone

18. What do you do if you feel like I don t want to talk with someone?

Journaling

19. What do you need to do with journaling?

Give yourself some method to work through the various thoughts you have going on in your head

20. When managing healthy relationships, what is important about managing healthy relationships?

It s okay to also make sure you are getting quiet time for yourself

21. What do you need to create with everyone at home together?

Some of your own physical space

22. What are great personal activities?

Solo walks, swims, prayer, or reading

23. What is important to health?

Regular exercise

24. How do we all know that regular exercise is important to health?

Easy it is to put off exercising in favor of almost anything else

25. What is the best way to make sure you get enough exercise?

Schedule it first

26. How many minutes of movement do you plan to start your day with?

Twenty to thirty minutes

27. Who is a big fan of moving your body?

Rachael Hollis

28. What improves both our mental and physical health?

Exercise

29. What do you need to check with before you start any type of strenuous regime?

Doctor

30. How many pounds do you need to do a marathon?

A hundred pounds

31. What is the most important thing about regular exercise?

Develop a regular exercise routine

32. What do you do to improve your mental and physical health?

Hydrate

33. What do you call a snack at your desk?

A meal

34. How often is it fine to grab a snack at your desk and call it a meal?

Once in a while

35. What is one of the best ways to ensure you will eat right?

Plan in advance

36. What do we need to do when planning our meals and shopping ahead?

Keep it up

37. How often do you plan what you will eat?

Once a week

38. What makes it much more likely you will eat a healthy meal?

Having the ingredients you need

39. What will you eat if you have it in your house?

Good or bad

40. What can you easily eat if you have a chance?

Several good meals

41. What are chips and salsa and a glass of wine that will not give you the nutrition and energy you need for the next day?

Bachelor Dinners

42. What is the amount of food we are eating out?

Less

43. What are some of the ways we are getting our restaurant meals served at our homes?

Curbside pickup and various delivery apps

44. What is a good idea of bringing home a meal for your family?

Where you are ordering from

45. What is the name of a restaurant that can bring home a meal for your family?

Fast food

46. What do you want to order for your family?

From restaurants that cook healthier, locally sourced food

47. What do you plan for?

Special events

48. What was a very challenging time for people who wanted a celebration?

Spring 2020

49. What kind of orders did people just need to celebrate graduations, birthdays, or Easter in the usual way?

Stayathome orders

50. When are we here?

Right now

51. What is the reason we are here right now?

We cannot get it back

52. What is the name of the Christmas Carol that the Cratchit family celebrates?

Christmas Carol

53. When do we have to change our celebrations?

When they have very little

54. What may have to happen to our celebrations?

Change

55. When does mourning occur?

Pandemic

56. What do we do not have to wait to be happy, or for everything to be perfect?

To have gratitude

57. What does the pandemic of mourning mean?

Small victories

58. What two things look very different right now?

Thanksgiving and Christmas

59. What have the holidays meant in our home?

Visiting family in California and celebrating with family in New Jersey

60. What is the name of the family that I often feel as if I am living a real life version of?

Modern Family

61. Who is divorced and shares custody of his three children?

My partner

62. What can holidays become?

Complicated

63. How many people were looking at Thanksgiving dinner for this year?

Two

64. What did I think we were looking at Thanksgiving dinner for two?

Let s kick off Thanksgiving early when we have the kids with us, and celebrate all week long

65. What do you think local when planning celebrations?

Buying gifts or going out to dinner

66. Where do you go to to order gifts?

Amazon

67. Who needs your business more than ever?

Your local boutique, caf, or diner

68. What does a local boutique, caf, or diner need your business more than ever?

If you talk with the owners, they might be able to make your celebration even more special

69. What do you do every day?

Brush your teeth

70. What do you stack every day?

Habits

71. What is your routine You get up every day, brush your teeth, dress for work?

They are so routine that you don t even think about them as you do them each day

72. What is one of the best ways to take care of yourself?

Habit stacking

73. What do you probably have to do with your habits?

Stacked more habits

74. How do you get up at the same time?

Every morning

75. What do you do when watching a movie?

Read your emails

76. What is my general routine?

5 a.m. Wake up

77. What are two days of outdoor activities?

Bike rides, hiking, walks on beach

78. What do we usually reserve our outdoor activity days for?

Weekends

79. What do we usually reserve our outdoor activity days for the weekends?

Breakfast of two eggs, with toast and a veggie on side or in the eggs

80. What is the time of day for a one hour lunch break when I run an errand or take a walk?

8 a.m.5 p.m

81. What is the name of the day when I m still answering emails while watching a movie?

56 p.m. Cook

82. What day is always different?

Evenings

83. What do I do when I try to relax and spend time with my family?

I have to confess sometimes I m still answering emails while watching a movie

84. What was a way of life before the pandemic?

Multitasking

85. When did the whole world take the concept of multitasking to a whole new level?

Mar-20

86. What basic chores do many of us have to keep up with?

Laundry and cooking

87. What type of brains are not really good at handling?

Brains

88. How many tasks are we reduced, not enhanced?

Many tasks at one time

89. What is the result of many tasks at one time?

Reduced, not enhanced

90. How many things at once do we really can t do at once?

Two

91. What does the TwentyMinute Rule do?

Create a list of the tasks you need to do each day

92. What happens when we are working at both tasks?

Distracted

93. What does the problem do as we increase the number of things we do simultaneously?

Increases

94. What is one thing to do when we increase the number of things we do simultaneously?

Cook dinner while watching television

95. What is one thing to cook dinner while watching television?

Try to give someone your full attention

96. How many times have you started checking your email while on a telephone call, only to have to ask the other person to repeat what was said because?

You weren t really listening

97. What does a lot of studies have shown the negative results on our efficiency, productivity, and even if we chronically multitask?

Our brains

98. What is the problem with multitasking?

Sometimes it is just unavoidable

99. How long do you plan to devote to each task?

Twenty minutes

100. What does the TwentyMinute Rule require planning?

Devote all of your attention to that one task during the designated time

101. What does the TwentyMinute Rule require?

Planning

102. What are some of the tasks you need to do each day?

Plan when you will work on each project or task and for how long

103. If you have other people in your home or office, what may be difficult?

If you have other people in your home or office, this may be difficult

104. What happens if you have other people in your home or office?

Interruptions

105. What will always be interruptions?

A schedule or list

1. What do you get to choose how you define your piece?

You don t have to conquer the whole world just your little piece of it

2. What do you get to choose?

How you define your piece

3. Who is a former business coach?

Lorette Pruden

4. What type of realtor is Lorette Pruden?

Best realtor

5. What does Lorette Pruden give you?

You get the idea

6. What is the name of the marketing business that I ve focused on working with clients in the hospitality business?

20 Lemons

7. What is the biggest niche of 20 Lemons?

Hospitality

8. What do restaurant owners or innkeepers or tavern owners want to say about marketing?

Talk to Noelle

9. What does Noelle know all about?

Marketing for businesses like ours

10. Who do I focus on at the co working space?

Entrepreneurs and small business owners

11. What happens when there is a shift in your market?

Reinventing Yourself

12. What type of pandemic did the whole world change?

Global pandemic

13. What was the first time we were in safer at home mode?

First six weeks

14. How long did the first six weeks of safer at home mode last?

Eighteen months to two years

15. What did you all start saying?

Stay safe

16. What has become a fashion statement?

Masks

17. What did I have to do in my business?

Big shifts

18. What type of business did Lorette Pruden have to make some big shifts?

Audience in the New

19. What is the first step in reinventing yourself in the new, postpandemic marketplace?

If you haven t already faced the facts, now is the time to do so

20. What is the person you used to sell to?

Not the same

21. How many things can you sell to in the postpandemic marketplace?

Two

22. What did I do in my own businesses?

Take a good hard look at my client list

23. What restaurant was my target market before the pandemic?

20 Lemons

24. What made up the bulk of my clients?

Restaurants and inns

25. What type of space did my clients need?

Office space

26. What were the clients ordered to do at the co working space?

Stay at home

27. What type of mode did you have to imagine when you started making plans for life and business in the new world?

Panic

28. What did you experience in your own business?

Something similar

29. How long did the stayathome orders last?

A month or two

30. When did we all get out of panic mode and start making plans for life and business in the new world?

Apr-20

31. What has changed in the postpandemic marketplace?

Our world has changed

32. When will we be faced with life in the next two years?

COVID19

33. When did COVID19 happen?

Jan-20

34. What will many people be reluctant to go back into once the virus has gone?

Crowded spaces

35. What will many businesses have found?

They work quite well and with less overhead if most of their workers are remote

36. What will workers have become used to if they are back in the office?

Privacy

37. What will go out of style?

Cubicle farm

38. How will the cubicle farm go out of style?

It won t be coming back for quite a while

39. What is more important now than it has ever been before?

Communication

40. What is changing constantly?

Rules and regulations

41. What is one of our biggest concerns right now?

Safety

42. What did a friend tell me about walking into a restaurant?

No of the servers were wearing masks

43. What group was setting up to perform?

Band

44. What was my friend’s reaction to the pandemic?

Walked out

45. What was the cause of my friend’s walk out of a restaurant?

Pandemic

46. What is the politics of the pandemic?

Mask wearing

47. What do I m just here to talk about?

How you, as a businessowner, can make your customers comfortable

1. When did we move our work off Main Street?

Mar-20

2. What has changed the way we work?

Changed forever

3. What is one thing that is certain The way we work has changed forever?

Not all of the changes will last, of course, but some are here to stay

4. What is one of the first things I think will not come back anytime in the near future?

Working side by side at desks pushed close together, often without any walls between workers

5. What is one reason companies have had to spend too much money investing in transparent shields?

Practical

6. What have companies had to spend too much money investing in?

Transparent shields

7. What concept of coworking won t return anytime soon?

The cubicle farm

8. What will be more corporate travel in the next few years?

Less

9. What is the name of the small business owners who want to see their grandkids?

Grandparents

10. What is a place where we have the opportunity to hear all of the speakers and see all of the workshops?

Virtual conference

11. When does the convenience of working side by side at desks disappear?

When the pandemic is over

12. What happens when the pandemic is over?

It is going to be incorporated into new ways of doing business

13. What concept of cubicle will thrive?

Coworking

14. What do people still need to do with coworking?

Get out and meet other people

15. What type of work does COVID19 work in all of the time?

Isolation

16. How long will the fight against COVID19 take?

Two years

17. What does COVID19 mean as business owners?

We must all become ready to pivot again at a moment s notice

18. When do you have a parent of schoolage children?

Late summer and early fall of 2020

19. What type of school will you be able to do if you are a parent of schoolage children?

Inperson

20. School will be at what location?

Home

21. What will school be?

A combination of both

22. What is the network down today?

No school

23. What are the reasons why the network is down today?

Parents, children, and teachers

24. What is the name of the company that developed outdoor dining options?

Restaurant owners

25. What did restaurant owners develop when the weather turned cold?

Outdoor dining options

26. What can happen ad hoc for a la carte restaurants?

Timing and planning

27. What happens to a la carte restaurants?

Catering locations that depend on events booked weeks out

28. What is commonplace on the East Coast to allow for changing parties to be indoors and outdoors?

Changing temperatures

29. What is the difference between changing temperatures on the East Coast and allowing for changing parties to be indoors and outdoors?

How much should business owners be willing to pay to heat the outdoors

30. What are some examples of the need to be in the next few years?

Flexible

31. What are some examples of the need to be flexible in the next few years?

Many of your own

32. What is the name of the main street business?

Main Street

33. How has the Main Street business changed?

Moved

34. Where does the Main Street business exist?

In homes across the country

35. What is the main street business that is now operating out of someone s home or garage?

Shopping local

36. What did the home office become more popular in the past few decades?

The home office has become more and more popular in the past few decades

37. What did small business owners no longer feel the need to hide their home office status?

Post office box address

38. What caused many new small businesses to open their doors for good?

Pandemic

39. How many small business owners have closed their doors for good because of the pandemic?

Thousands

40. What do most small business owners and entrepreneurs believe in?

Grit and determination

41. Where does the pandemic happen?

Where one business door closes, another one opens

42. What have many people asked themselves during this time?

Can I work differently Am I doing what I want what changes can I make in the way I work

43. What do you want to do to keep your business going and make a profit?

Look at your numbers closely

44. When did I consider closing my business?

Mar-20

45. When did I start my business?

2008

46. When did a safe corporate job come along?

March

47. When was the pandemic?

Early April

48. How long ago did I leave the corporate world?

Ten years ago

49. When did I see a light at the end of tunnel for my own businesses?

May-20

50. What was the name of the co working space that was not designed to handle the new regulations?

COVID19

51. What do I still want to work with?

Hospitality and restaurant businesses

52. What is difficult for any small business to compete against large corporations?

Competing with the Big Box Stores

53. What does the Big Box Stores have?

Advertising dollars

54. What will everyone be wearing a mask?

If I go to Target or eat at Applebee s

55. What did a friend and small business owner say about the small businesses in town?

They aren t always following all the guidelines

56. What is the most important catchword for the next few years?

Safe

57. What is the most important catchword for the next few years if your customers don t feel safe coming into your business or using your products?

They will go somewhere else

58. What do you see in this book?

The issues I ve faced in my businesses are similar to those faced by every small business owner since the pandemic began

59. What does a small business owner claim to have all the answers to since the pandemic began?

No one does right now

1. Why do you get up every morning and juggle your customers, clients, friends, and family?

To make money

2. What do you hope to do?

Leave something behind

3. What is the purpose of juggling your customers, clients, friends, and family?

Selling your business for a profit or leaving it to your kids

4. What do you want to do at the end of your life?

More than a business. Make a difference in my community

5. What event did Jessica Varian Carroll attend?

S.O.A.R business symposium

6. Who was one of the speakers at the S.O.A.R business symposium?

Jessica Varian Carroll

7. What did Jessica Varian Carroll ask for?

A copy of her remarks

8. What does Jessica Varian Carroll think is something to do?

Remember and think about every day

9. How do you want to serve?

Serve in ways that bring you joy.

10. What are you doing when you make the biggest difference?

Know yourself, bring yourself, Do what matters now

11. What is a good time to start making a difference?

Stop waiting to make a difference. Start doing

12. How can you bring out the best in yourself at work and family?

Think service not success, and Relax

13. What do you do to build a legacy?

Make a difference in people’s lives

14. When we look at history, there have always been what?

Hard times

15. Who gave the speech at the Sorbonne in 1910?

Theodore Roosevelt

16. When did Theodore Roosevelt give a speech at the Sorbonne in Paris?

April 23, 1910

17. What was Theodore Roosevelt’s speech?

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.